Drip vs Listrak (2026): which should you pick?
As of Nov 12, 2026, Drip and Listrak share a 2.0 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about the free plan, where Drip grades higher, or value for money, where Listrak does.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Drip if
- Fits if you run a Shopify store and want cart, back-in-stock and price-drop emails without building them
- Works for teams where several people work on marketing, since every plan has unlimited users
Look elsewhere if
- Pricey if you're a small shop, at $39 a month before your list has grown
- Skip it if you want a free plan, as there's only a 14-day trial that rolls into a paid subscription
- Not for you if you like knowing next year's bill, since the price steps aren't published
- Watch out: free migration and personalized onboarding come only with some plans
- Too light for anyone who wants a phone or desktop app, as Drip is web only
Pick Listrak if
- Fits if you run an online store on a big commerce platform
- Makes sense if you want email, popups and recommendations from one vendor
Look elsewhere if
- Skip it if you want a price on the page, as none is published
- Not for you if you want to try it free, since the site shows no plan or trial
- Watch out: it is aimed at retail, so other industries get fewer prebuilt integrations
- Skip it if you run a small list or a one-person shop
- Skip it if you want an app, as only the web platform is listed
How we grade them
| 2.0GPADripFair | 2.0GPAListrakFair | |
|---|---|---|
| Value for money | D$39 a month to start, in the dearest tenth of what email tools charge and three times the middle. The price then rises with active people and emails sent, and Drip doesn't publish the steps. Unlimited users are included. | CNo price is published, and the old pricing address returns a page-not-found error. There is no figure to set against the category. |
| Free plan and trial | DNo free plan. The 14-day trial leads straight into the paid subscription, so cancel before it ends if Drip isn't for you. | FNo free plan or trial. The site points to a demo and an expert call. |
| Features | BStore-data segments that update live, ready-made welcome, cart, browse, back-in-stock, price-drop and win-back flows, pop-ups, quizzes, forms and A/B tests inside workflows. For a shop, that's the whole job. | BUnified customer profile, journey orchestration, product recommendations, popups and landing pages. The listing shows no gap in the core job. |
| Ease of use | CNo App Store rating on record. You connect your store, switch on flows and design pop-ups, and ready-made flow templates cover part of the building. | CSold through a demo, with a store and data to connect. No rating on record. |
| Platforms and integrations | BWeb, with Shopify, Judge.me, Junip, LoyaltyLion, Meta ads and Segment, an API, and Claude and ChatGPT able to run it for you. No desktop or phone app, so it stops at a B. | BWeb only, with Shopify Plus, Adobe Commerce, BigCommerce and Salesforce Commerce Cloud connections. |
| Best for | email flows and pop-ups for Shopify stores | retail brands sending lifecycle email |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Drip and Listrak. How we grade
Where they differ
- Drip also covers forms.
- Listrak also covers sMS marketing and popups.
In commonWebAI featuresMarketing automationEmail campaigns
At a glance
| Drip | Listrak | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $39 per month and up, by list size and email volume | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial | None listed |
| Web | ||
| Made by | Drip | Listrak |
| Price read from | apps.shopify.com | Not confirmed |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Drip
- There is no free plan; the 14-day trial leads to a paid subscription.
- The price rises with active people on the list and emails sent, and the listing does not publish the steps.
- Free migration and personalized onboarding come only with some plans.
Listrak
- No pricing is published, and the old pricing address returns a page-not-found error.
- The site points buyers to a demo and an expert call, and shows no free plan or trial.
- The platform is aimed at retail, so other industries get fewer prebuilt integrations.
Key features
Drip
- Store-data segments
- Groups customers automatically from Shopify order and browsing data, such as top spenders, and keeps segments updated in real time.
- Pre-built ecommerce flows
- Templates for welcome, abandoned cart, browse abandonment, back-in-stock, price-drop and win-back emails, with A/B split tests inside workflows.
- Pop-ups, forms and quizzes
- On-site pop-ups including spin-to-win and exit intent, embedded forms and quizzes to collect email addresses.
- Run it from an AI assistant
- Connect Drip to Claude or ChatGPT to pull data and launch campaigns by asking, at no extra cost.
- Email editor with store branding
- Templates, AI-generated content and brand assets pulled from the store, with custom code and custom fonts.
Listrak
- Unified customer profile
- Combines browsing, purchase and message activity across devices through identity resolution, updated in real time.
- Journey orchestration
- Triggered journeys for abandonment, replenishment and back-in-stock alerts across email, SMS, app, web and RCS.
- Product recommendations
- AI recommendations from browsing and purchase affinity, with dynamic content driven by predictive scoring.
- Popups and landing pages
- Targeted popups and landing pages for list growth, alongside website personalization.
- Ecommerce integrations
- Native links to Shopify Plus, Adobe Commerce, BigCommerce and Salesforce Commerce Cloud, plus loyalty, review and CDP tools.
Plans
Drip
Subscription$39
per month and up, by list size and email volume
Email and automation builder, pop-ups and forms, A/B tests in workflows, AI access and unlimited users. Price rises with active people and emails sent.
Listrak
Pricing could not be confirmed. See listrak.com.
Common questions
Which is cheaper, Drip or Listrak?
As of Nov 12, 2026, Drip starts at $39 per month and up, by list size and email volume, and Listrak has no price we could confirm.
Which has a free plan, Drip or Listrak?
As of Nov 12, 2026, neither Drip nor Listrak has a free plan. Drip has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.