Constant Contact vs Listrak (2026): which should you pick?
As of Nov 12, 2026, Constant Contact grades higher than Listrak: 2.6 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Constant Contact grades higher on the free plan and ease of use. Listrak grades higher on value for money. They get the same grade on features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Constant Contact
Email, SMS and social marketing for small businesses
Which one is for you
Pick Constant Contact if
- Fits if you run a small business and want email, social posts and event sign-ups in one place
- Works for agencies looking after several small clients, or for checking results from an iPhone
Look elsewhere if
- Pricey if you just want to schedule a newsletter, since that needs the $29.75 Standard plan
- Skip it if you want a free plan to grow into, as there's only a 30-day trial with 100 sends
- Tight if your list shrinks after a busy season, as the bill stays at the highest tier you've sent at
- Not for you if you need Android, a desktop app or other integrations, as none are on record
- Watch out: monthly prices aren't shown, sends cap at 10 to 24 times your contacts, and SMS is a monthly add-on
Pick Listrak if
- Fits if you run an online store on a big commerce platform
- Makes sense if you want email, popups and recommendations from one vendor
Look elsewhere if
- Skip it if you want a price on the page, as none is published
- Not for you if you want to try it free, since the site shows no plan or trial
- Watch out: it is aimed at retail, so other industries get fewer prebuilt integrations
- Skip it if you run a small list or a one-person shop
- Skip it if you want an app, as only the web platform is listed
How we grade them
| 2.6GPAConstant ContactGood | 2.0GPAListrakFair | |
|---|---|---|
| Value for money | DLite is $10.20 a month on yearly billing, which looks low. But it can't schedule a send and has 1 automation template. Scheduling and subject-line tests need Standard at $29.75, more than twice what a typical email tool charges, and custom automations need Premium at $68. | CNo price is published, and the old pricing address returns a page-not-found error. There is no figure to set against the category. |
| Free plan and trial | CNo free plan. There's a 30-day trial with up to 100 email sends, and it ends on its own rather than rolling into a plan. That's enough to try the editor, not to run a real campaign to your list. | FNo free plan or trial. The site points to a demo and an expert call. |
| Features | BEmail with AI writing help, automations, segments, landing pages, sign-up forms, surveys, event pages and posting to Facebook, Instagram and LinkedIn. That's the whole job. SMS is a separate monthly add-on. | BUnified customer profile, journey orchestration, product recommendations, popups and landing pages. The listing shows no gap in the core job. |
| Ease of use | A4.76 from 10,653 App Store ratings for its iPhone and iPad app, the top band. You can check campaigns, contacts and reports from your phone. | CSold through a demo, with a store and data to connect. No rating on record. |
| Platforms and integrations | BWeb plus an iPhone and iPad app, and it posts straight to Facebook, Instagram and LinkedIn. No Android or desktop app, though, and no API or other integrations on record. | BWeb only, with Shopify Plus, Adobe Commerce, BigCommerce and Salesforce Commerce Cloud connections. |
| Best for | email, social posts and events for a small business | retail brands sending lifecycle email |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Constant Contact and Listrak. How we grade
Where they differ
- Constant Contact also covers forms and business texting.
- Listrak also covers sMS marketing and popups.
At a glance
| Constant Contact | Listrak | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $10.20 per month and up by contact count, billed annually (Lite) | Not published |
| Free plan | None | None |
| Free trial | 30-day free trial with up to 100 email sends; it ends on its own | None listed |
| Web | ||
| iOS | ||
| Made by | Constant Contact, Inc. | Listrak |
| Price read from | constantcontact.com | Not confirmed |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Constant Contact
- The US pricing page shows yearly-billed prices, 15% below paying monthly; the monthly figures and the contacts each starting price covers were not shown.
- Monthly sends are capped at 10 to 24 times the contact tier, by plan; extra emails cost $0.002 each.
- The bill follows the highest contact tier reached; once you send at a higher tier, it cannot be lowered.
- SMS marketing is sold as a separate monthly add-on to an email plan.
Listrak
- No pricing is published, and the old pricing address returns a page-not-found error.
- The site points buyers to a demo and an expert call, and shows no free plan or trial.
- The platform is aimed at retail, so other industries get fewer prebuilt integrations.
Key features
Constant Contact
- Email campaigns with AI
- Branded templates and AI content generation for newsletters and promotions, with actionable blocks for RSVPs, social follows and feedback.
- Automations and Campaign Builder
- Lite includes a welcome automation; Standard adds Campaign Builder for AI-made multi-channel campaigns; Premium adds custom automations.
- Segments and testing
- Standard and above add automated segments based on campaign engagement, scheduled sending and A/B subject line tests.
- Landing pages, surveys and events
- Build landing pages, sign-up forms, survey pages and event pages to collect contacts and registrations.
- Social posting
- Post to Facebook, Instagram and LinkedIn at once and track engagement next to email results.
- Ads and SEO on Premium
- Premium adds advanced reporting, Facebook lookalike targeting, Google ad management and SEO recommendations.
Listrak
- Unified customer profile
- Combines browsing, purchase and message activity across devices through identity resolution, updated in real time.
- Journey orchestration
- Triggered journeys for abandonment, replenishment and back-in-stock alerts across email, SMS, app, web and RCS.
- Product recommendations
- AI recommendations from browsing and purchase affinity, with dynamic content driven by predictive scoring.
- Popups and landing pages
- Targeted popups and landing pages for list growth, alongside website personalization.
- Ecommerce integrations
- Native links to Shopify Plus, Adobe Commerce, BigCommerce and Salesforce Commerce Cloud, plus loyalty, review and CDP tools.
Plans
Constant Contact
Lite$10.20
per month and up by contacts, billed annually
Email and social posting, 1 automation template, basic reports and 1 custom segment. The price rises with contacts and sends.
Standard$29.75
per month and up by contacts, billed annually
Adds scheduling, subject-line tests, 3 automation templates, an AI campaign builder and open and click reports. Marked recommended.
Premium$68
per month and up by contacts, billed annually
Adds dynamic content, unlimited and custom automations, SEO tips, Google ads, priority support and 500 text messages.
Multi-AccountCustom
For teams that need 5 or more accounts across locations. Sold through sales.
Listrak
Pricing could not be confirmed. See listrak.com.
Ways to pay less
Constant Contact
- Annual discount
Save 15% with yearly billing
Constant Contact's pricing page says prepaying for 12 months saves up to 15%, and nonprofits that prepay save up to 30%.
Listrak
No public discounts listed.
Common questions
Which is cheaper, Constant Contact or Listrak?
As of Nov 12, 2026, Constant Contact starts at $10.20 per month and up by contact count, billed annually (Lite), and Listrak has no price we could confirm.
Which has a free plan, Constant Contact or Listrak?
As of Nov 12, 2026, neither Constant Contact nor Listrak has a free plan. Constant Contact has a free trial.
Which platforms do Constant Contact and Listrak run on?
As of Nov 12, 2026, only Constant Contact lists an iOS app. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.