BrightEdge vs Siteimprove (2026): which should you pick?
As of Oct 23, 2026, BrightEdge and Siteimprove share a 2.0 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about features, where BrightEdge grades higher, or the free plan, where Siteimprove does.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Siteimprove
Enterprise platform for accessibility, SEO, AI search and analytics
Paid
Which one is for you
Pick BrightEdge if
- Fits if you run SEO for a large company across many sites and markets
- Works for teams whose executives want organic and AI search results in custom dashboards
Look elsewhere if
- Not for you if you want to try it first, as there's no trial or free plan, only a demo
- Skip it if you're a small business, since it's built and sold for enterprises
- Watch out: no price is published, so you only learn the cost from a custom proposal
- Tight if your CMS has no BrightEdge integration, because Autopilot's fixes depend on one
- Not for you if you want a desktop or phone app, as it's web plus a Chrome extension
Pick Siteimprove if
- Fits if you need accessibility compliance and SEO in one platform
- Works for universities or government bodies looking after lots of sites
Look elsewhere if
- Not for you if you want a price or a trial before talking to sales
- Too light for SEOs whose work is keyword research or backlinks, as neither is on record
- Skip it if you're a small business, as it's built and sold for large organizations
- Watch out: the free extension checks accessibility only, so the SEO side can't be tried without a demo
How we grade them
| 2.0GPABrightEdgeFair | 2.0GPASiteimproveFair | |
|---|---|---|
| Value for money | CNo price is published. BrightEdge is sold after a demo with a custom proposal, so the price is only given on a sales call. C is where we put every tool that won't say. | CNo prices are published. Siteimprove is sold after a demo, so the price is only given on a sales call. |
| Free plan and trial | FNothing free on record: no free plan and no self-serve trial. You book a demo and wait for the proposal. | DNo free plan or self-serve trial. What's free is a taste: free checkers, a free site report and a browser extension that checks accessibility only. |
| Features | BKeyword research from its own dataset with about 10 years of history, AI Catalyst for AI answers, rank and traffic reporting, site audits, content briefs, Autopilot fixes and an MCP server. The whole job, sized for big teams. | CTechnical SEO for search and AI crawlers, AI answer tracking, rankings and share of voice, plus accessibility monitoring and analytics. There's no keyword research or backlink tool on record. |
| Ease of use | CNo rating on record. It's an enterprise platform with dashboards to build, and CMS integrations to set up before Autopilot does anything. | CNo rating on record. It's an enterprise platform with lots of sites, CMS plugins and prompt sets to set up. |
| Platforms and integrations | BWeb plus a Chrome extension, connected to Google Analytics, Search Console, Adobe Analytics, Salesforce Marketing Cloud, Domo, Optimizely, Looker Studio and Majestic, with an MCP server. No desktop or phone app. | BWeb plus an extension for Chrome, Firefox, Edge and Opera, plugins for 20+ CMSs, connectors to Adobe Analytics, Looker Studio, Power BI and HubSpot, an API and an MCP server. No desktop or phone app. |
| Best for | enterprise SEO and AI search reporting | accessibility and SEO under one roof |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BrightEdge and Siteimprove. How we grade
Where they differ
- BrightEdge also covers reports and keyword research.
- Siteimprove also covers web analytics.
In commonWebBrowser extensionPublic APIRank trackingSite auditAI search visibilityContent optimization
At a glance
| BrightEdge | Siteimprove | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | BrightEdge Technologies, Inc. | Siteimprove A/S |
| Price read from | Not confirmed | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
BrightEdge
- No prices are published: BrightEdge is sold after a demo with a custom proposal, and there is no free plan or self-serve trial.
- It is built for enterprises; BrightEdge says its 2,400 customers include 57 of the Fortune 100.
- Autopilot's automated fixes depend on an integration with the site's CMS.
Siteimprove
- No prices are published: Siteimprove is sold after a demo, and its site lists no free plan or self-serve trial.
- It is built for enterprises and says it serves more than 5,000 organizations; free checkers and a free site report are the only self-serve options.
- The free browser extension checks accessibility only, in Chrome, Firefox, Edge and Opera.
Key features
BrightEdge
- Data Cube X keyword research
- Research keywords and competitors from BrightEdge's own dataset, with its own exact-match search volume and about 10 years of history.
- AI Catalyst
- Tracks brand mentions, citations and sentiment on ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini and others, benchmarked against competitors.
- Rank, traffic and custom reporting
- Keyword rank tracking, Search Console traffic reports, page analytics and custom dashboards for teams and executives.
- Site audit and Autopilot
- Technical health checks with fixes, plus Autopilot and Site Agents that apply some optimizations on the website through CMS integrations.
- Content tools and SEO Copilot
- AI-assisted content briefs and drafts, page-level recommendations and an AI assistant that suggests titles and meta descriptions.
- Chrome extension and MCP
- A Chrome extension shows SEO data and Copilot suggestions on any page, and an MCP server connects BrightEdge data to AI tools.
Siteimprove
- Technical SEO for search and AI
- Flags technical issues and content gaps that keep search engines and AI crawlers from fetching, reading and citing a site's pages.
- AI answer visibility
- Runs an editable prompt set against Google AI Overviews, ChatGPT, Perplexity, Copilot and Gemini, recording brand mentions and citations separately.
- Rankings and share of voice
- Tracks rankings, competitor performance, share of voice and brand sentiment across search and AI answers in one view.
- Accessibility monitoring
- Monitors web pages, documents, PDFs and apps for accessibility issues, with agents that suggest code fixes and check image alt text.
- Conversational analytics
- Answers plain-language questions about traffic, behavior and ROI, and reports how visitors from AI search convert compared with others.
- CMS plugins, connectors and MCP
- Plugins for more than 20 CMSs, connectors to BI and marketing tools, an API, and an MCP server for VS Code, Claude Code and Lovable.
Plans
BrightEdge
Pricing could not be confirmed. See brightedge.com.
Siteimprove
Pricing could not be confirmed. See siteimprove.com.
Common questions
Which is cheaper, BrightEdge or Siteimprove?
As of Oct 23, 2026, BrightEdge has no price we could confirm, and Siteimprove has no price we could confirm.
Which has a free plan, BrightEdge or Siteimprove?
As of Oct 23, 2026, neither BrightEdge nor Siteimprove has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.