Conductor vs Siteimprove (2026): which should you pick?
As of Oct 23, 2026, Conductor grades higher than Siteimprove: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Conductor grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Conductor
Enterprise SEO and AI search visibility platform with site monitoring
Free trial
Siteimprove
Enterprise platform for accessibility, SEO, AI search and analytics
Paid
Which one is for you
Pick Conductor if
- Fits if your team tracks both Google rankings and AI answers
- Works for enterprise content teams producing and scoring pages at scale
Look elsewhere if
- Tight if you're on Essentials, with 500 keywords, 5 competitors and no AI search credits listed
- Skip it if you want a price before talking to sales, as none is published
- Tight if you write a lot, as drafts are capped at 60 a year on Essentials and 180 on Growth
- Not for you if you're a small business, as even the smallest plan is meant for smaller enterprise teams
- Skip it if you need backlink research, as none is on record, and there's no desktop or phone app
Pick Siteimprove if
- Fits if you need accessibility compliance and SEO in one platform
- Works for universities or government bodies looking after lots of sites
Look elsewhere if
- Not for you if you want a price or a trial before talking to sales
- Too light for SEOs whose work is keyword research or backlinks, as neither is on record
- Skip it if you're a small business, as it's built and sold for large organizations
- Watch out: the free extension checks accessibility only, so the SEO side can't be tried without a demo
How we grade them
| 2.2GPAConductorFair | 2.0GPASiteimproveFair | |
|---|---|---|
| Value for money | CNo prices are published. The Essentials, Growth and Enterprise plans are usage-based and arranged with Conductor's sales team, so the price is only given on a sales call. | CNo prices are published. Siteimprove is sold after a demo, so the price is only given on a sales call. |
| Free plan and trial | CNo free plan, but a free trial of 3 weeks with no credit card needed. After that, the price comes from the sales team. | DNo free plan or self-serve trial. What's free is a taste: free checkers, a free site report and a browser extension that checks accessibility only. |
| Features | CResearch, rank tracking, AI visibility, an AI writer and 24/7 site monitoring. The gaps the listing names are on Essentials: 500 keywords, 5 competitors, no AI search credits and 60 writing drafts a year. No backlink research is on record either. | CTechnical SEO for search and AI crawlers, AI answer tracking, rankings and share of voice, plus accessibility monitoring and analytics. There's no keyword research or backlink tool on record. |
| Ease of use | CNo rating on record. It's built for enterprise teams, with research, content and monitoring to set up, and plenty to learn. | CNo rating on record. It's an enterprise platform with lots of sites, CMS plugins and prompt sets to set up. |
| Platforms and integrations | BWeb only, connected to Search Console, Google Analytics and Adobe Analytics, with Conductor data inside ChatGPT, Claude and Copilot, plus a data API and an MCP server. No desktop or phone app. | BWeb plus an extension for Chrome, Firefox, Edge and Opera, plugins for 20+ CMSs, connectors to Adobe Analytics, Looker Studio, Power BI and HubSpot, an API and an MCP server. No desktop or phone app. |
| Best for | enterprise SEO with round-the-clock site monitoring | accessibility and SEO under one roof |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Conductor and Siteimprove. How we grade
Where they differ
- Conductor also covers reports and keyword research.
- Siteimprove also covers web analytics.
In commonWebPublic APIRank trackingSite auditAI search visibilityContent optimization
At a glance
| Conductor | Siteimprove | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | Free for 3 weeks, no credit card needed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Conductor | Siteimprove A/S |
| Price read from | Not confirmed | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Conductor
- No prices are published; the Essentials, Growth and Enterprise plans are usage-based and arranged with Conductor's sales team.
- Essentials tracks 500 keywords and 5 competitors and lists no AI search credits; Growth includes 2,500 a year.
- Writing assistant drafts are capped per year: 60 on Essentials and 180 on Growth.
- It is aimed at enterprises; the smallest plan is described as for smaller enterprise teams.
Siteimprove
- No prices are published: Siteimprove is sold after a demo, and its site lists no free plan or self-serve trial.
- It is built for enterprises and says it serves more than 5,000 organizations; free checkers and a free site report are the only self-serve options.
- The free browser extension checks accessibility only, in Chrome, Firefox, Edge and Opera.
Key features
Conductor
- Conductor Intelligence
- Keyword, topic and audience research, competitor market share, rank tracking and dashboards that tie search and AI visibility to traffic and revenue.
- AI visibility tracking
- Tracks brand mentions, citations and sentiment in AI answers; Conductor names ChatGPT, Perplexity, Gemini, Copilot, Claude and Google AI Overviews.
- Conductor Creator
- An AI writing assistant drafts content, with content scores, content profiles for brand rules and internal link recommendations.
- Conductor Monitoring
- Watches websites 24/7 for technical SEO problems and changes, including how AI bots crawl the site, with real-time alerts.
- AgentStack, API and MCP
- Conductor data inside ChatGPT, Claude and Copilot, a data API and MCP server for building agents, and ready-made content and technical agents.
Siteimprove
- Technical SEO for search and AI
- Flags technical issues and content gaps that keep search engines and AI crawlers from fetching, reading and citing a site's pages.
- AI answer visibility
- Runs an editable prompt set against Google AI Overviews, ChatGPT, Perplexity, Copilot and Gemini, recording brand mentions and citations separately.
- Rankings and share of voice
- Tracks rankings, competitor performance, share of voice and brand sentiment across search and AI answers in one view.
- Accessibility monitoring
- Monitors web pages, documents, PDFs and apps for accessibility issues, with agents that suggest code fixes and check image alt text.
- Conversational analytics
- Answers plain-language questions about traffic, behavior and ROI, and reports how visitors from AI search convert compared with others.
- CMS plugins, connectors and MCP
- Plugins for more than 20 CMSs, connectors to BI and marketing tools, an API, and an MCP server for VS Code, Claude Code and Lovable.
Plans
Conductor
Pricing could not be confirmed. See conductor.com.
Siteimprove
Pricing could not be confirmed. See siteimprove.com.
Common questions
Which is cheaper, Conductor or Siteimprove?
As of Oct 23, 2026, Conductor has no price we could confirm, and Siteimprove has no price we could confirm.
Which has a free plan, Conductor or Siteimprove?
As of Oct 23, 2026, neither Conductor nor Siteimprove has a free plan. Conductor has a free trial.
Which platforms do Conductor and Siteimprove run on?
As of Oct 23, 2026, only Siteimprove lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.