seoClarity vs Siteimprove (2026): which should you pick?
As of Oct 23, 2026, seoClarity grades higher than Siteimprove: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
seoClarity grades higher on the free plan and features. Siteimprove grades higher on value for money. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
seoClarity
Enterprise SEO platform with rank tracking and AI search visibility
Siteimprove
Enterprise platform for accessibility, SEO, AI search and analytics
Which one is for you
Pick seoClarity if
- Fits if you track thousands of keywords across many countries
- Works for enterprise teams that want rankings and AI answer visibility in one report
Look elsewhere if
- Pricey if you're not an enterprise, as the smallest SEO package is $2,500 a month and ArcAI is $2,000
- Skip it if you want to try it without a sales demo first
- Tight if you want automation included, since ClarityAutomate and on-page monitoring are add-ons
- Watch out: the published prices are marked representative as of October 2022, and every deal is quoted
- Watch out: Rankings has a 2,000-query minimum, and ArcAI bot tracking and brand accuracy cost extra
Pick Siteimprove if
- Fits if you need accessibility compliance and SEO in one platform
- Works for universities or government bodies looking after lots of sites
Look elsewhere if
- Not for you if you want a price or a trial before talking to sales
- Too light for SEOs whose work is keyword research or backlinks, as neither is on record
- Skip it if you're a small business, as it's built and sold for large organizations
- Watch out: the free extension checks accessibility only, so the SEO side can't be tried without a demo
How we grade them
| 2.2GPAseoClarityFair | 2.0GPASiteimproveFair | |
|---|---|---|
| Value for money | DResearch & Content starts at $2,500 a month, about 64 times this category's middle ($39), and Clarity ArcAI alone at $2,000. What keeps it off an F is the client success and SEO advisory team in every package. The page calls these prices representative as of 2022, and each deal is quoted. | CNo prices are published. Siteimprove is sold after a demo, so the price is only given on a sales call. |
| Free plan and trial | CNo free plan, but a free custom trial on your own domain, with training. It only starts after a demo with the sales team. | DNo free plan or self-serve trial. What's free is a taste: free checkers, a free site report and a browser extension that checks accessibility only. |
| Features | BDaily or weekly rank tracking on any engine and location, keyword, content and link gap research, an AI writer, site audits with log file analysis, and AI answer tracking on ChatGPT, Perplexity, Gemini, Claude and more. The whole job, with automation sold as an add-on. | CTechnical SEO for search and AI crawlers, AI answer tracking, rankings and share of voice, plus accessibility monitoring and analytics. There's no keyword research or backlink tool on record. |
| Ease of use | CNo rating on record. A client success team is included, but this is a big platform with rankings, crawls and content tools to set up across many domains. | CNo rating on record. It's an enterprise platform with lots of sites, CMS plugins and prompt sets to set up. |
| Platforms and integrations | BWeb only, connected to Google Analytics, Adobe Analytics, Majestic, Ahrefs, WordPress, BigQuery, Tableau and Power BI, with APIs for most of its data and an MCP server. No desktop or phone app. | BWeb plus an extension for Chrome, Firefox, Edge and Opera, plugins for 20+ CMSs, connectors to Adobe Analytics, Looker Studio, Power BI and HubSpot, an API and an MCP server. No desktop or phone app. |
| Best for | tracking large keyword sets across many markets | accessibility and SEO under one roof |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: seoClarity and Siteimprove. How we grade
Where they differ
- seoClarity also covers keyword research and log file analysis.
- Siteimprove also covers web analytics.
At a glance
| seoClarity | Siteimprove | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $2,000 per month and up (Clarity ArcAI) | Not published |
| Free plan | None | None |
| Free trial | Free custom trial on your own domain, with training, started after a sales demo | None listed |
| Web | ||
| Browser extension | ||
| Made by | seoClarity | Siteimprove A/S |
| Price read from | seoclarity.net | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
seoClarity
- The pricing page says its package prices are representative as of October 2022, and each deal needs a custom quote.
- Prices rise with the domains and keywords tracked; the Rankings package has a minimum of 2,000 keyword queries.
- The free trial starts only after a demo with the sales team.
- ClarityAutomate, on-page monitoring, ArcAI bot tracking and brand accuracy monitoring are sold as add-ons.
Siteimprove
- No prices are published: Siteimprove is sold after a demo, and its site lists no free plan or self-serve trial.
- It is built for enterprises and says it serves more than 5,000 organizations; free checkers and a free site report are the only self-serve options.
- The free browser extension checks accessibility only, in Chrome, Firefox, Edge and Opera.
Key features
seoClarity
- Rank Intelligence
- Daily or weekly rank tracking on desktop and mobile for any search engine, country or location, with unlimited competitors and SERP features.
- Clarity ArcAI
- Tracks mentions and citations on ChatGPT, Perplexity, Google AI Mode and AI Overviews, Gemini, DeepSeek, Claude, Copilot and Grok, with sentiment.
- Research and content
- Keyword and topic research, content and link gaps against competitors, SEO content briefs and an AI content writer.
- Technical SEO
- Site audits and a crawler, page speed checks, internal link analysis and log file analysis to see how search and AI bots crawl the site.
- ClarityAutomate
- An add-on to change pages, deploy schema, fix internal links and run SEO split tests without waiting on the development team.
- APIs and MCP server
- APIs for domain, ranking, keyword, content and AI visibility data, and an MCP server that brings the data into ChatGPT and Claude.
Siteimprove
- Technical SEO for search and AI
- Flags technical issues and content gaps that keep search engines and AI crawlers from fetching, reading and citing a site's pages.
- AI answer visibility
- Runs an editable prompt set against Google AI Overviews, ChatGPT, Perplexity, Copilot and Gemini, recording brand mentions and citations separately.
- Rankings and share of voice
- Tracks rankings, competitor performance, share of voice and brand sentiment across search and AI answers in one view.
- Accessibility monitoring
- Monitors web pages, documents, PDFs and apps for accessibility issues, with agents that suggest code fixes and check image alt text.
- Conversational analytics
- Answers plain-language questions about traffic, behavior and ROI, and reports how visitors from AI search convert compared with others.
- CMS plugins, connectors and MCP
- Plugins for more than 20 CMSs, connectors to BI and marketing tools, an API, and an MCP server for VS Code, Claude Code and Lovable.
Plans
seoClarity
Clarity ArcAI$2,000
per month and up
AI search visibility: mentions, citations and sentiment from 500 prompts up. AI bot tracking and brand accuracy monitoring are add-ons.
Research & Content$2,500
per month and up, priced by domains and keywords tracked
Research and content tools with a dedicated client success, technical support and SEO advisory team. For small to medium teams.
Technical SEO$3,200
per month and up, priced by domains and keywords tracked
Site audits with unlimited crawl pages and projects, log file analysis and Clarity 360, for brands with several domains.
Enterprise$4,500
per month and up, priced by domains and keywords tracked
Rankings, research, content and technical SEO together, with the top support tier and SLAs. For global teams with 5,000+ keywords.
RankingsCustom
Daily or weekly rank tracking, ranking data extracts and unlimited users, priced by keyword queries, with a 2,000-query minimum.
Siteimprove
Pricing could not be confirmed. See siteimprove.com.
Common questions
Which is cheaper, seoClarity or Siteimprove?
As of Oct 23, 2026, seoClarity starts at $2,000 per month and up (Clarity ArcAI), and Siteimprove has no price we could confirm.
Which has a free plan, seoClarity or Siteimprove?
As of Oct 23, 2026, neither seoClarity nor Siteimprove has a free plan. seoClarity has a free trial.
Which platforms do seoClarity and Siteimprove run on?
As of Oct 23, 2026, only Siteimprove lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.