Buildertrend vs Roofr (2026): which should you pick?
As of Nov 12, 2026, Buildertrend and Roofr share a 2.0 GPA, and only Roofr has a free plan.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Buildertrend grades higher on value for money and ease of use. Roofr grades higher on the free plan. They get the same grade on features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Buildertrend
Construction project management for home builders and remodelers
Roofr
Roof measurements, estimates and CRM for roofing contractors
Which one is for you
Pick Buildertrend if
- Fits if you build custom homes or remodel and run 5 or more projects a year
- Works for firms with lots of staff, since users are unlimited
Look elsewhere if
- Skip it if you run service calls, dispatch or recurring maintenance visits
- Not for you if you want a price or a trial before talking to anyone
- Tight if you take online payments outside the US, which an archived pricing page said are US only
- Skip it if you run fewer than 5 projects a year, the floor an archived pricing page gave
- Watch out: there's no desktop app, only web, iPhone and Android
Pick Roofr if
- Fits if you run a roofing company and order measurement reports every week
- Works for crews that want a free start to try proposals on
Look elsewhere if
- Not for you if you aren't a roofer, as it is built for roofing and isn't general field service
- Tight if you stay free: 10 trial proposals, and card and ACH payments and texting need Essentials
- Pricey if you quote often, as measurement reports are charged per report on every plan
- Watch out: Instant Estimator is $149 monthly, and Roofr Sites and AI Receptionist are beta add-ons
How we grade them
| 2.0GPABuildertrendFair | 2.0GPARoofrFair | |
|---|---|---|
| Value for money | CNo prices are published; Buildertrend quotes after a few questions and a call, so there's no figure for a crew of three. An archived copy of its pricing page said it suits builders with 5 or more projects a year. No published price is a C by our rule. | DMeasure+ is $95 a month billed yearly, but card and ACH payments, SMS and unlimited proposals need Essentials at $209 billed yearly ($249 monthly), at the dearest-tenth line of $208. Reports are charged on top. |
| Free plan and trial | FNo free plan or free trial is on record, and buying starts with a call. Nothing to try on your own. | CThe Starter plan is free with unlimited users, a job board, 10 trial proposals, invoices and work orders. Reports are $19 each and the rest is paid. |
| Features | CSchedules, daily logs, takeoffs, estimates, bids, budgets, change orders, selections, client and subcontractor portals, warranty claims and a geofenced time clock. Complete for builders, but the listing names the gap here: no service calls, dispatching or recurring visits. | CRoof measurement reports, a CRM and job boards, an Instant Estimator, proposals, invoices and payments, material ordering and automations. Payments, texting and unlimited proposals need Essentials, and there is no route optimisation. |
| Ease of use | B4.5 from 5,116 App Store ratings. The phone app covers the time clock, photos and requests for information from the site. | CNo store rating on record. Job boards, proposal templates and the estimator need setting up first. |
| Platforms and integrations | BWeb, iPhone and Android, with QuickBooks, Xero, Gusto and The Home Depot Pro Xtra. No desktop app. | BWeb, iPhone and Android, with QuickBooks, Google Calendar, ABC Supply and SRS Distribution. No desktop app. |
| Best for | home builders and remodelers with several projects | roofing contractors who order measurement reports |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Buildertrend and Roofr. How we grade
Where they differ
- Buildertrend also covers email campaigns, time clock and job scheduling.
- Roofr also covers kanban boards and workflow automation.
At a glance
| Buildertrend | Roofr | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | $95 per month for Measure+ with 6-hour reports, billed yearly ($109 billed monthly) |
| Free plan | None | Starter plan at $0: unlimited users, 1 basic job board, 10 trial proposals, invoices and work orders, and $19 measurement reports. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Buildertrend Solutions, Inc. | Roofr |
| Price read from | Not confirmed | roofr.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Buildertrend
- No prices are published; Buildertrend quotes after a few questions and a call, and its site refused our reader on 2026-10-18.
- It is built for multi-phase construction projects rather than service calls, dispatching or recurring maintenance visits.
- A February 2026 copy of its pricing page said it suits builders with 5 or more projects a year, and that online payments are US only.
Roofr
- Built for roofing; it is not a general field service tool and has no route optimization.
- Measurement reports are charged per report on every plan, in addition to the subscription.
- Card and ACH payments, SMS texting and unlimited proposals need Essentials or higher.
- Instant Estimator ($149 monthly, $125 billed yearly), Roofr Sites and AI Receptionist ($99 monthly, $85 billed yearly, both in beta) are add-ons.
Key features
Buildertrend
- Schedules, daily logs and to-dos
- Project schedules, to-dos and daily logs keep the crew and office on one record, with unlimited document and photo storage and photo and PDF markup.
- Takeoffs, estimates and bids
- Measure takeoffs, build estimates, collect subcontractor bids and send proposals that clients sign electronically.
- Budgets and change orders
- Track budgets, bills and purchase orders against each project, manage change orders, and run financial reports.
- Client and subcontractor portals
- Clients approve selections and change orders and follow progress in a portal; subcontractors get their own portal, and warranty claims are tracked.
- Invoicing and online payments
- Invoice clients and take online payments from clients and to subcontractors, with accounting integrations for the books.
- Time clock with geofencing
- The iOS and Android apps include a time clock that uses geofencing, along with requests for information and on-site photo capture.
Roofr
- Roof measurement reports
- Reports with total squares, pitch and edge lengths are ordered per report: $19 on Starter, $13 on paid plans. ESX files for Xactimate are priced per bundle.
- CRM and job boards
- Jobs move across kanban-style boards with tasks, attachments, email from the job card and a calendar. Starter has one basic board; Scale has seven customizable ones.
- Instant Estimator
- An add-on that lets homeowners get a first quote based on the contractor's own pricing, with job details landing in the job board.
- Proposals, invoices and payments
- Templated proposals and contracts with e-signatures, plus invoices that link to the job. Card and ACH payments start on the Essentials plan.
- Material ordering
- Material lists come from the measurement report, and supplier integrations let a contractor order from a preferred supplier inside Roofr.
- Automations and reporting
- Automated actions fire on job stage or proposal status, from 5 on Starter to unlimited on Scale. Scale adds a performance dashboard and job costing.
Plans
Buildertrend
Pricing could not be confirmed. See buildertrend.com.
Roofr
Starter$0
Unlimited users, 1 basic job board, 5 automated actions, 10 trial proposals, invoices and work orders. Measurement reports cost $19 each.
Measure+$95
per month with 6-hour reports, billed yearly ($109 billed monthly)
Starter plus $13 reports. The 2-hour delivery version is $145 billed yearly ($169 billed monthly).
Essentials$209
per month, billed yearly ($249 billed monthly)
Measure+ with 2-hour reports, unlimited proposals, invoices and e-signatures, card and ACH payments, 10 automated actions and SMS texting.
Scale$299
per month, billed yearly ($349 billed monthly)
7 job boards, crew management, performance dashboard, job costing, QuickBooks integration and role-based permissions.
Ways to pay less
Buildertrend
No public discounts listed.
Roofr
- Annual discount
Save up to 15% on annual billing
The pricing page shows lower per-month prices for yearly billing, for example $209 instead of $249 a month on Essentials.
- Other savings
Black Friday: 2 months free on any plan
A banner says new or upgrading subscribers get 2 months free on any plan until November 30.
Common questions
Which is cheaper, Buildertrend or Roofr?
As of Nov 12, 2026, Buildertrend has no price we could confirm, and Roofr starts at $95 per month for Measure+ with 6-hour reports, billed yearly ($109 billed monthly).
Which has a free plan, Buildertrend or Roofr?
As of Nov 12, 2026, only Roofr has a free plan. Buildertrend does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.