Housecall Pro vs Roofr (2026): which should you pick?
As of Nov 13, 2026, we pick Housecall Pro: it is third in our ranking of field service apps, and it grades higher too, 2.6 against 2.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Housecall Pro grades higher on value for money, features and ease of use. They get the same grade on the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Housecall Pro
Scheduling, quotes and payments for home service businesses
Roofr
Roof measurements, estimates and CRM for roofing contractors
Which one is for you
Pick Housecall Pro if
- Fits if you run an HVAC, plumbing or cleaning crew and want bookings, jobs and payments in one app
- Works for teams that win work through Thumbtack or Google Local Services
Look elsewhere if
- Pricey if you need route optimization or service plans, which only come with Max at $299 a month
- Skip it if you want AI call answering or payroll priced up front, as both are add-ons with no price shown
- Not for you if you want Zapier or the API on a small plan, since both are Max only
- Tight if you're a crew of 2 to 5, as Basic holds 1 user and Essentials at $149 is the floor
- Watch out: card processing starts at 2.59% and bank payments carry a 1% fee
Pick Roofr if
- Fits if you run a roofing company and order measurement reports every week
- Works for crews that want a free start to try proposals on
Look elsewhere if
- Not for you if you aren't a roofer, as it is built for roofing and isn't general field service
- Tight if you stay free: 10 trial proposals, and card and ACH payments and texting need Essentials
- Pricey if you quote often, as measurement reports are charged per report on every plan
- Watch out: Instant Estimator is $149 monthly, and Roofr Sites and AI Receptionist are beta add-ons
How we grade them
| 2.6GPAHousecall ProGood | 2.0GPARoofrFair | |
|---|---|---|
| Value for money | CBasic is $59 a month but holds 1 user, so a crew of three starts on Essentials: $149 a month billed yearly ($189 monthly) for up to 5 users. That's the middle of what this category charges. Route optimization and service plans wait for Max at $299. | DMeasure+ is $95 a month billed yearly, but card and ACH payments, SMS and unlimited proposals need Essentials at $209 billed yearly ($249 monthly), at the dearest-tenth line of $208. Reports are charged on top. |
| Free plan and trial | CA 14-day trial of the Max plan with no card needed, which is the usual deal here. There's no free plan to fall back on afterwards. | CThe Starter plan is free with unlimited users, a job board, 10 trial proposals, invoices and work orders. Reports are $19 each and the rest is paid. |
| Features | BOnline booking, scheduling and dispatch, estimates, invoices, card and bank payments, a price book, job costing and review requests, with routes, GPS and checklists on Essentials. That's the whole job. AI call answering and payroll cost extra. | CRoof measurement reports, a CRM and job boards, an Instant Estimator, proposals, invoices and payments, material ordering and automations. Payments, texting and unlimited proposals need Essentials, and there is no route optimisation. |
| Ease of use | B4.65 from 31,013 App Store ratings, more ratings than any other app in this category. The crew app runs in English and Spanish and techs can still view jobs offline. | CNo store rating on record. Job boards, proposal templates and the estimator need setting up first. |
| Platforms and integrations | BWeb, iPhone and Android, with QuickBooks, Thumbtack, Google Local Services, Gusto, Mailchimp and CompanyCam. Zapier and the open API need Max, and there's no desktop app. | BWeb, iPhone and Android, with QuickBooks, Google Calendar, ABC Supply and SRS Distribution. No desktop app. |
| Best for | home service crews that take bookings online | roofing contractors who order measurement reports |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Housecall Pro and Roofr. How we grade
Price against what you get
Housecall Pro starts at $59 a month and scores 3.0 out of 4 on features, ease of use and platforms. Roofr starts at $95 a month and scores 2.3.
Housecall Pro scores higher and starts $36 a month lower. Of the other field service apps on the chart, 2 score higher than Housecall Pro for less, and 11 score higher than Roofr for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Housecall Pro also covers job scheduling, appointment booking and review collection.
- Roofr also covers kanban boards, sales pipeline and workflow automation.
At a glance
| Housecall Pro | Roofr | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $59 per month for 1 user, billed annually ($79 billed monthly) | $95 per month for Measure+ with 6-hour reports, billed yearly ($109 billed monthly) |
| Free plan | None | Starter plan at $0: unlimited users, 1 basic job board, 10 trial proposals, invoices and work orders, and $19 measurement reports. |
| Free trial | 14-day free trial of the Max plan, no credit card required | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Housecall Pro (Codefied Inc.) | Roofr |
| Price read from | housecallpro.com | roofr.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Housecall Pro
- Basic includes 1 user, Essentials 5 and Max 8; the pricing page prices extra users only on Max, at $35 a month each.
- Route optimization, recurring service plans, Zapier and the open API are only on Max, the plan sold through a demo.
- Card processing starts at 2.59% a transaction and bank payments carry a 1% fee.
- AI call answering, payroll, bookkeeping, websites and vehicle GPS are add-ons with no price on the pricing page.
Roofr
- Built for roofing; it is not a general field service tool and has no route optimization.
- Measurement reports are charged per report on every plan, in addition to the subscription.
- Card and ACH payments, SMS texting and unlimited proposals need Essentials or higher.
- Instant Estimator ($149 monthly, $125 billed yearly), Roofr Sites and AI Receptionist ($99 monthly, $85 billed yearly, both in beta) are add-ons.
Key features
Housecall Pro
- Scheduling and dispatch
- Assign technicians to jobs on a shared schedule. Essentials adds routes and phone-based employee GPS tracking; Max reorders a day's jobs by live drive time.
- Estimates, invoices and payments
- Send estimates by text or email, invoice from the field, take cards and bank payments, deposit checks in the app and offer customers financing.
- Online booking and reviews
- Customers can book and pay online from Google or the business's own website, and review tools ask for reviews after the job and help share them.
- Price book and job costing
- A price book keeps service prices current and job costing tracks what each job costs. Essentials adds flat-rate pricing with margins and commission rates.
- Crew mobile app
- The iOS and Android app works in English and Spanish, with offline viewing, and from Essentials adds job checklists and annotated photo reports.
- Service plans and add-ons
- Max adds recurring maintenance agreements and visual sales proposals. AI call answering, payroll, bookkeeping, websites and vehicle GPS are sold separately.
Roofr
- Roof measurement reports
- Reports with total squares, pitch and edge lengths are ordered per report: $19 on Starter, $13 on paid plans. ESX files for Xactimate are priced per bundle.
- CRM and job boards
- Jobs move across kanban-style boards with tasks, attachments, email from the job card and a calendar. Starter has one basic board; Scale has seven customizable ones.
- Instant Estimator
- An add-on that lets homeowners get a first quote based on the contractor's own pricing, with job details landing in the job board.
- Proposals, invoices and payments
- Templated proposals and contracts with e-signatures, plus invoices that link to the job. Card and ACH payments start on the Essentials plan.
- Material ordering
- Material lists come from the measurement report, and supplier integrations let a contractor order from a preferred supplier inside Roofr.
- Automations and reporting
- Automated actions fire on job stage or proposal status, from 5 on Starter to unlimited on Scale. Scale adds a performance dashboard and job costing.
Plans
Housecall Pro
Basic$59
per month for 1 user, billed annually ($79 billed monthly)
Online booking, scheduling and dispatch, estimates, invoicing and payments, a price book, job costing and review management.
Essentials$149
per month for up to 5 users, billed annually ($189 billed monthly)
Adds routes, flat-rate pricing, checklists, photo reports, employee GPS tracking, commissions and QuickBooks Online sync.
Max$299
per month for up to 8 users, billed annually ($329 billed monthly)
Adds route optimization, recurring service plans, the sales proposal tool, the open API and a dedicated onboarding specialist. Extra users $35/mo each.
Roofr
Starter$0
Unlimited users, 1 basic job board, 5 automated actions, 10 trial proposals, invoices and work orders. Measurement reports cost $19 each.
Measure+$95
per month with 6-hour reports, billed yearly ($109 billed monthly)
Starter plus $13 reports. The 2-hour delivery version is $145 billed yearly ($169 billed monthly).
Essentials$209
per month, billed yearly ($249 billed monthly)
Measure+ with 2-hour reports, unlimited proposals, invoices and e-signatures, card and ACH payments, 10 automated actions and SMS texting.
Scale$299
per month, billed yearly ($349 billed monthly)
7 job boards, crew management, performance dashboard, job costing, QuickBooks integration and role-based permissions.
Ways to pay less
Housecall Pro
- Annual discount
Save $20 to $40 a month with annual billing
Annual billing lowers Basic from $79 to $59 a month, Essentials from $189 to $149 and Max from $329 to $299.
Roofr
- Annual discount
Save up to 15% on annual billing
The pricing page shows lower per-month prices for yearly billing, for example $209 instead of $249 a month on Essentials.
- Other savings
Black Friday: 2 months free on any plan
A banner says new or upgrading subscribers get 2 months free on any plan until November 30.
Common questions
Which is cheaper, Housecall Pro or Roofr?
As of Nov 12, 2026, Housecall Pro is cheaper to start with: $59 a month, against $95 a month for Roofr. Housecall Pro starts at $59 per month for 1 user, billed annually ($79 billed monthly), and Roofr starts at $95 per month for Measure+ with 6-hour reports, billed yearly ($109 billed monthly).
Which has a free plan, Housecall Pro or Roofr?
As of Nov 12, 2026, only Roofr has a free plan. Housecall Pro does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.