Roofr review (2026): is the free plan enough?
Roof measurements, estimates and CRM for roofing contractors
Black Friday: is there a Roofr sale?
Roofr report card
Fair · out of 4.0 · graded Nov 12, 2026
Best for roofing contractors who order measurement reports
Roofr has a free plan with unlimited users, 10 trial proposals and $19 measurement reports, aimed at roofers. Measurement reports are charged per report on every plan, and card payments, texting and unlimited proposals only start at Essentials for $209 a month billed yearly.
Who Roofr is for
- Fits if you run a roofing company and order measurement reports every week
- Works for crews that want a free start to try proposals on
Who Roofr is not for
- Not for you if you aren't a roofer, as it is built for roofing and isn't general field service
- Tight if you stay free: 10 trial proposals, and card and ACH payments and texting need Essentials
- Pricey if you quote often, as measurement reports are charged per report on every plan
- Watch out: Instant Estimator is $149 monthly, and Roofr Sites and AI Receptionist are beta add-ons
Why Roofr gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyMeasure+ is $95 a month billed yearly, but card and ACH payments, SMS and unlimited proposals need Essentials at $209 billed yearly ($249 monthly), at the dearest-tenth line of $208. Reports are charged on top.
- CFree plan and trialThe Starter plan is free with unlimited users, a job board, 10 trial proposals, invoices and work orders. Reports are $19 each and the rest is paid.
- CFeaturesRoof measurement reports, a CRM and job boards, an Instant Estimator, proposals, invoices and payments, material ordering and automations. Payments, texting and unlimited proposals need Essentials, and there is no route optimisation.
- CEase of useNo store rating on record. Job boards, proposal templates and the estimator need setting up first.
- BPlatforms and integrationsWeb, iPhone and Android, with QuickBooks, Google Calendar, ABC Supply and SRS Distribution. No desktop app.
What these grades rest on. Graded from this listing, whose facts were read from Roofr’s own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/roofr#review"><img src="https://toolgpa.com/badge/roofr.svg" alt="Roofr: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where Roofr stands among field service apps
Roofr's GPA of 2.0 is higher than 21 of the 55 other field service apps we grade, and level with 10.
It stands best on platforms and integrations (B, above 3 of 55) and worst on value for money (D, above 0).
Its paid plans start at $95 a month, against a middle price of $49 for the category: 27 of the 36 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 11 tools score higher and cost less.
Each grade against the category
Every bar is all 56 field service apps we grade, cut by the letter each got. Roofr’s own letter is outlined.
- DValue for moneyAbove 0 of 55, level with 9
- CFree plan and trialAbove 32 of 55, level with 22
- CFeaturesAbove 1 of 55, level with 35
- CEase of useAbove 1 of 55, level with 45
- BPlatforms and integrationsAbove 3 of 55, level with 51
Price against what you get
Each dot is one of 37 field service apps. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Roofr, or make your own?
Keep it
To replace Roofr you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
It costs $1,140 a year.
What you could make
- Quotes and estimates, invoicing, sales pipeline and kanban boards: an app builder makes these well.
What you could not
- Connections to other products, each kept working as those products change.
- A real app for iOS and Android. Something home-made would be a web page.
What this rests on. Roofr’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Roofr?
Roofr is a suite for roofing businesses that combines paid roof measurement reports with a CRM built around job boards. It also covers instant online estimates, proposals, invoices, card and ACH payments, and material ordering from supplier integrations. Signing up for the Starter plan is free and has no user limit.
Worth knowing
- Built for roofing; it is not a general field service tool and has no route optimization.
- Measurement reports are charged per report on every plan, in addition to the subscription.
- Card and ACH payments, SMS texting and unlimited proposals need Essentials or higher.
- Instant Estimator ($149 monthly, $125 billed yearly), Roofr Sites and AI Receptionist ($99 monthly, $85 billed yearly, both in beta) are add-ons.
Key features
- Roof measurement reports
- Reports with total squares, pitch and edge lengths are ordered per report: $19 on Starter, $13 on paid plans. ESX files for Xactimate are priced per bundle.
- CRM and job boards
- Jobs move across kanban-style boards with tasks, attachments, email from the job card and a calendar. Starter has one basic board; Scale has seven customizable ones.
- Instant Estimator
- An add-on that lets homeowners get a first quote based on the contractor's own pricing, with job details landing in the job board.
- Proposals, invoices and payments
- Templated proposals and contracts with e-signatures, plus invoices that link to the job. Card and ACH payments start on the Essentials plan.
- Material ordering
- Material lists come from the measurement report, and supplier integrations let a contractor order from a preferred supplier inside Roofr.
- Automations and reporting
- Automated actions fire on job stage or proposal status, from 5 on Starter to unlimited on Scale. Scale adds a performance dashboard and job costing.
Roofr pricing
As of Nov 12, 2026, Roofr has a free plan, and paid plans start at $95 per month for Measure+ with 6-hour reports, billed yearly ($109 billed monthly).
- Starts at
- $95 per month for Measure+ with 6-hour reports, billed yearly ($109 billed monthly)
- Free plan
- Starter plan at $0: unlimited users, 1 basic job board, 10 trial proposals, invoices and work orders, and $19 measurement reports.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Starter | $0 | Unlimited users, 1 basic job board, 5 automated actions, 10 trial proposals, invoices and work orders. Measurement reports cost $19 each. |
| Measure+ | $95per month with 6-hour reports, billed yearly ($109 billed monthly) | Starter plus $13 reports. The 2-hour delivery version is $145 billed yearly ($169 billed monthly). |
| Essentials | $209per month, billed yearly ($249 billed monthly) | Measure+ with 2-hour reports, unlimited proposals, invoices and e-signatures, card and ACH payments, 10 automated actions and SMS texting. |
| Scale | $299per month, billed yearly ($349 billed monthly) | 7 job boards, crew management, performance dashboard, job costing, QuickBooks integration and role-based permissions. |
Read from roofr.com on Nov 12, 2026. Prices change, so confirm with Roofr before you buy.
Ways to pay less
- Annual discountSave up to 15% on annual billing
The pricing page shows lower per-month prices for yearly billing, for example $209 instead of $249 a month on Essentials.
Stated on roofr.com - Other savingsBlack Friday: 2 months free on any plan
A banner says new or upgrading subscribers get 2 months free on any plan until November 30.
Stated on roofr.com
Works with
- QuickBooks
- Google Calendar
- ABC Supply
- SRS Distribution
Roofr alternatives
- Roofr vs JobNimbus
Free trial
- Roofr vs JobTread
From $199/mo
- Roofr vs Housecall Pro
Free trial · from $59/mo
Common questions
Does Roofr have a Windows app?
No Windows app was listed when its pages were read on Nov 12, 2026. Roofr is listed for Web, iOS and Android.
Does Roofr have a macOS app?
No macOS app was listed when its pages were read on Nov 12, 2026. Roofr is listed for Web, iOS and Android.
Is Roofr open source?
Roofr is not described as open source on its own site, as read on Nov 12, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.