Clay vs Origami Agents (2026): which should you pick?
As of Nov 13, 2026, Clay grades higher than Origami Agents: 2.8 against 1.6 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Clay grades higher on value for money, the free plan, features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Clay
Data enrichment tables that query 150+ data providers in one place
Origami Agents
AI prospecting agent that finds leads and writes outreach for them
Which one is for you
Pick Clay if
- Fits if you build lists with odd criteria no single database sells
- Works for teams that want several data providers behind one bill and don't mind building spreadsheet workflows
Look elsewhere if
- Pricey if you're on your own, as the first paid plan is $167 a month billed yearly, or $185 monthly
- Tight if you're staying free, with 200 rows per table, 100 data credits a month and no phone enrichment
- Watch out: two meters apply, data credits and actions, and extra credits cost 30% more than plan credits
- Skip it if you just want to look someone up, as it's built for building workflows
- Watch out: CRM auto-sync and webhooks start on Growth at $446 a month, and the Clay API is Enterprise only
Pick Origami Agents if
- Fits if you sell to businesses and want leads and first emails drafted for you
- Works for small sales teams, since members are unlimited on every plan
Look elsewhere if
- Pricey if you are a solo seller: Starter is $99 a month
- Tight if you want a free try: it needs a card and renews to Starter
- Watch out: verified emails cost $0.066 and verified phones $0.33 from the usage balance
- Watch out: extra senders cost $2 a month for email and $10 for LinkedIn
How we grade them
| 2.8GPAClayGood | 1.6GPAOrigami AgentsWeak | |
|---|---|---|
| Value for money | BLaunch is $167 a month billed yearly with unlimited seats, about $33.40 a head for five, just inside this category's cheaper quarter ($34). It buys 2,500 data credits and 15,000 actions a month. On your own, the whole $167 is yours to pay. | DStarter is $99 a month, about four times the category's $25 middle, with $165 of usage included. Pro is $199 and Max $399. |
| Free plan and trial | CA free plan with 100 data credits and 500 actions a month, unlimited seats, waterfalls and Claygent, plus a 14-day trial. But tables stop at 200 rows and there's no phone enrichment. | D7-day free trial of Starter with $66 of usage, but a card is required and it renews at the paid price unless cancelled. |
| Features | AWaterfalls across 150-plus providers, where a lookup that finds nothing costs nothing, plus Claygent for web research, job-change signals, its own sequencer and CRM and warehouse sync. No rival here draws on so many sources. | CTargeting, buying signals, verified contacts, a sequencer and inboxes. Email and LinkedIn only, and each extra sender costs more. |
| Ease of use | CNo App Store rating on record, and this is a web app where the work is building the table itself. If spreadsheet formulas make you nervous, expect a learning curve. | CNo rating on record. You point it at your website and set up senders, then check what it finds. |
| Platforms and integrations | BWeb only, but with HubSpot, Pipedrive, Attio, Outreach, Instantly, lemlist, Apollo.io and Snowflake on the list, and webhooks from Growth. No desktop or phone apps. | CWeb service only, with LinkedIn as the one integration named. No desktop or phone app. |
| Best for | building custom lead lists from many data sources | finding leads and writing outreach |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Clay and Origami Agents. How we grade
Where they differ
- Clay also covers workflow automation and email campaigns.
- Origami Agents also covers sales pipeline, marketing automation, AI agents and research.
At a glance
| Clay | Origami Agents | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $167 per month for 2,500 data credits, billed annually | $99 per month, billed monthly |
| Free plan | 100 data credits and 500 actions a month, unlimited seats and tables, up to 200 rows per table, waterfalls and Claygent. No phone number enrichment. | None |
| Free trial | 14-day trial of paid plans | 7-day free trial of Starter with $66 of usage; a card is required and it renews at the Starter price unless canceled. |
| Web | ||
| Made by | Clay Labs Inc. | Origami, Inc. |
| Price read from | clay.com | origami.chat |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
Clay
- Two meters apply: data credits pay providers for data, and actions count each enrichment or export. Both are sized separately on paid plans.
- Data credits start at $0.05 each; extra credits cost 30% more than plan credits on Launch and Growth.
- Actions reset each billing cycle; data credits roll over up to twice the monthly amount on Launch and Growth.
- The free plan has no phone number enrichment and stops at 200 rows per table.
Origami Agents
- Plans renew monthly with a usage balance; extra usage is bought through top-ups, for example $22 for $22 on Starter and $18 for $22 on Max.
- A verified email costs $0.066 and a verified phone $0.33 from the usage balance.
- Extra senders cost $2 a month per email sender and $10 a month per LinkedIn sender; done-for-you inboxes start at $4 a month each.
- A card is required to start the 7-day trial, and it converts to a paid Starter plan unless canceled.
Key features
Clay
- Waterfall enrichment
- A column asks one data provider after another until a value is found, drawing on more than 150 providers. A lookup that returns nothing costs nothing.
- Claygent
- An AI agent with web research that fills in custom data points a provider does not sell. It is included on every plan, the free one too.
- Audiences and search
- Build lists of companies and people from Clay's search and imports. Paid plans add unlimited search and CSV uploads.
- Signals
- Track job changes, promotions, new hires, company news and social posts from Launch, and website intent from Growth.
- Sequencer and integrations
- Send email from Clay's own sequencer or push leads to Instantly, lemlist, Outreach and HubSpot sequences.
- CRM and warehouse sync
- Growth syncs and enriches CRM records automatically and connects to Snowflake, BigQuery, Databricks and Postgres.
Origami Agents
- Website-first targeting
- Enter a company website and Origami works out the likely customers, then looks for people with a reason to buy now.
- Buying signals
- Searches job changes, hiring, funding, events, competitors and website visitors, and can describe new markets in plain words.
- Verified contact data
- Emails and phones run through a waterfall of providers; the pricing page passes provider cost through with no markup and charges nothing when no match is found.
- Built-in sequencer
- Email and social cadences of up to 10 steps, with a shared inbox for replies and no per-seat or per-mailbox fee.
- Done-for-you inboxes
- Separate sending inboxes are set up so the main address stays out of cold outreach, billed per inbox each month.
- Usage-based results
- Usage is spent when Origami builds a lead, a verified contact or an enrichment; chatting with the agent, transforming your own data and exporting are free.
Plans
Clay
Free$0
100 data credits and 500 actions a month, unlimited seats, 200 rows per table, waterfalls, Claygent and your own API keys.
Launch$167
per month for 2,500 data credits, billed annually ($185 monthly)
Plus 15,000 actions a month, phone enrichment, job-change signals and email sending. Data credits alone are $414 a month at 10,000 a month, billed annually.
Growth$446
per month for 6,000 data credits, billed annually ($495 monthly)
Plus 40,000 actions a month, CRM auto-sync, HTTP API and webhook automation, web intent signals, ad audiences and priority support.
EnterpriseCustom
Annual commitment, 100,000+ data credits, Clay API access, SSO, SCIM, role-based access and a dedicated growth strategist.
Origami Agents
Starter$99
per month, billed monthly
$165 of usage included, 3 projects, unlimited team members, and 5 email plus 3 LinkedIn senders.
Pro$199
per month, billed monthly
$330 of usage included, 10 projects, the Origami 1.2 Max model, Content mode, and 20 email plus 3 LinkedIn senders.
Max$399
per month, billed monthly
$660 of usage included, unlimited projects, a dedicated Slack channel, and 50 email plus 10 LinkedIn senders.
EnterpriseCustom
Unlimited projects and members with SSO and SCIM, a custom SLA and a dedicated Slack channel; sold through the sales team.
Ways to pay less
Clay
- Annual discount
Save 10% with annual billing
Clay's pricing page marks annual billing as a 10% saving: Launch starts at $167 a month billed yearly against $185 billed monthly.
Origami Agents
No public discounts listed.
Common questions
Which is cheaper, Clay or Origami Agents?
As of Nov 13, 2026, Origami Agents is cheaper to start with: $99 a month, against $167 a month for Clay. Clay starts at $167 per month for 2,500 data credits, billed annually, and Origami Agents starts at $99 per month, billed monthly.
Which has a free plan, Clay or Origami Agents?
As of Nov 13, 2026, only Clay has a free plan. Origami Agents does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.