Crossware vs Exclaimer (2026): which should you pick?
As of Nov 13, 2026, we pick Exclaimer: it is first in our ranking of email signature tools, and it grades higher too, 2.6 against 2.4.
Checked Oct 23, 2026 and Nov 12, 2026 · graded Oct 23, 2026 and Nov 12, 2026 by ToolGPA
Exclaimer grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Crossware
Central email signatures for Microsoft and Google mail
Exclaimer
Company-wide email signatures for Microsoft 365 and Google Workspace
Which one is for you
Pick Crossware if
- Fits if you run Exchange or Domino and want signatures set centrally
- Works for IT admins who need signature rules that vary by department
Look elsewhere if
- Skip it if you want to see a price first, as none is published
- Skip it if you want self-serve sign-up, because the trial and demo go through a form
- Watch out: the old crossware.com address no longer resolves, and the pages now live at crossware365.com
- Tight if you want a free plan, as there is only a 30-day trial
Pick Exclaimer if
- Fits if your IT team runs Microsoft 365, Exchange or Google Workspace and wants signatures on every device
- Works for companies that need a legal disclaimer on every outgoing email
Look elsewhere if
- Not for you if you're one person or a tiny team, as licensing has a 10-user minimum
- Tight if you're on Starter, which allows one signature template for the whole company
- Pricey if you want engagement reports, HubSpot or Salesforce targeting or HR sync, which are Pro at $1.75 a user
- Skip it if you want a free plan, because there's only the 14-day trial
- Watch out: monthly billing is offered, but the pricing page only shows the yearly prices
How we grade them
| 2.4GPACrosswareFair | 2.6GPAExclaimerGood | |
|---|---|---|
| Value for money | CNo price is published; licensing is a subscription per user quoted through a sales manager, so it sits at C by default. | BStarter is $0.90 a user a month billed yearly, with a 10-user minimum, so the floor is $9 a month. One person pays that; a team of five pays $1.80 a head, inside this category's cheaper quarter at $2.00. Pro is $1.75 a user. |
| Free plan and trial | CA free 30-day trial with all features, requested through a form that asks for a phone number and user count; no card is mentioned and there is no free plan. | CNo free plan, only a 14-day trial with no credit card needed. |
| Features | BA signature designer, rules by condition, directory data, department control and several mail platforms. Nothing in the listing is missing from the job. | BServer-side and in-client signatures on every plan, directory sync, disclaimers, rotating banners, targeting rules and brand kits, with HR sync, CRM targeting and A/B tests on Pro. That's the whole job, though Starter allows one template. |
| Ease of use | CNo store rating on record. You build the signature yourself and, for a team, connect a directory or collect the staff before it does anything. | CNo app store rating on record. An admin connects Microsoft 365 or Google Workspace, syncs the directory and builds templates in the web portal before anyone gets a signature. |
| Platforms and integrations | BA web console; the listing names Microsoft 365, Google Workspace, Microsoft Exchange and HCL Domino. | BA web portal with Microsoft 365, Google Workspace, Exchange, HubSpot, Salesforce, Workday, BambooHR and Salesloft, and server-side signatures reach mail sent from phones. No desktop or phone app of its own. |
| Best for | central signatures for Microsoft and Google mail | company-wide signatures on Microsoft 365 or Google Workspace |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Crossware and Exclaimer. How we grade
Where they differ
- Exclaimer also covers reports, qR codes and a/B testing.
At a glance
| Crossware | Exclaimer | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | Not published | $0.90 per user / month, billed annually (Starter) |
| Free plan | None | None |
| Free trial | Free 30-day trial through a request form, with all features. | 14-day free trial, no credit card required |
| Web | ||
| Made by | Crossware Limited | Exclaimer |
| Price read from | Not confirmed | exclaimer.com |
| Checked | Nov 12, 2026 | Oct 23, 2026 |
Worth knowing
Crossware
- No prices are published; the FAQ says licensing is by subscription user license and points to a local sales manager.
- The old crossware.com address no longer resolves; the vendor's pages now live at crossware365.com.
- A trial and a demo are requested through a form that asks for a phone number and user count.
Exclaimer
- Licensing is per active mailbox, with a minimum of 10 users.
- Starter allows one signature template; separate designs per department need Standard.
- Engagement reports, HubSpot and Salesforce targeting and HRIS sync are Pro features.
- Monthly billing is offered, but the pricing page shows only the annually billed prices.
Key features
Crossware
- Signature designer
- Drag-and-drop blocks, conditional fields and images, with templates or a custom design and a preview for a chosen user.
- Rules by condition
- Signatures can differ for internal and external mail, new and reply messages, date ranges, and address book groups or domains.
- Directory data
- Sender details are pulled from the directory when a message is sent, including custom attributes such as credentials or pronouns.
- Several mail platforms
- Versions are listed for Microsoft 365, Google Workspace, Microsoft Exchange and HCL Domino.
- Department control
- Each department can edit and control its own signatures from a single dashboard.
Exclaimer
- Server-side and client-side signatures
- Every plan can add signatures on the mail server as messages leave, including from phones, or in Outlook and Gmail through an add-in so people see them while typing.
- Directory and HR sync
- Fills signatures from Entra ID or Google Directory; Pro also syncs from HR systems such as Workday, BambooHR and ADP Workforce Now, or a CSV.
- Banners and campaign scheduling
- Starter allows one banner; Standard and Pro rotate several and switch designs on a schedule for the length of a campaign.
- Targeting rules
- Use different signatures for internal and external mail, exclude users or groups, and on Pro target banners at HubSpot or Salesforce lists.
- Engagement dashboard
- Pro reports click-throughs on signatures and banners and can run A/B tests between designs.
- Disclaimers and brand kits
- Applies legal disclaimers to every email and keeps logos, colors and fonts in brand kits shared with meeting backgrounds.
Plans
Crossware
Pricing could not be confirmed. See crossware365.com.
Exclaimer
Starter$0.90
per user / month, billed annually
One signature template for the whole organization, auto-updated employee details, legal disclaimers, a single banner and 24/5 support.
Standard$1.45
per user / month, billed annually
Unlimited templates, signatures per department, rotating banners, campaign scheduling, advanced targeting and 3 brand kits.
Pro$1.75
per user / month, billed annually
Adds unlimited brand kits, engagement dashboards, HubSpot and Salesforce targeting, LinkedIn and Facebook feeds, HRIS sync and vCards.
EnterpriseCustom
Standard or Pro plus a dedicated customer success manager, a tailored onboarding plan and staged rollout help.
Common questions
Which is cheaper, Crossware or Exclaimer?
As of Nov 12, 2026, Crossware has no price we could confirm, and Exclaimer starts at $0.90 per user / month, billed annually (Starter).
Which has a free plan, Crossware or Exclaimer?
As of Nov 12, 2026, neither Crossware nor Exclaimer has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.