Customer Alliance vs TrustYou (2026): which should you pick?
As of Nov 13, 2026, Customer Alliance and TrustYou share a 1.8 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about features, where Customer Alliance grades higher, or value for money, where TrustYou does.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Customer Alliance
Guest review and survey platform for hotels
TrustYou
Hotel guest feedback, review replies and guest data, sold by demo
Which one is for you
Pick Customer Alliance if
- Fits if you run a hotel and answer reviews from Booking.com and TripAdvisor
- Works for hotel groups that want guest surveys and scores in one tool
Look elsewhere if
- Not for you if you are not in hospitality: it is built for hotels
- Pricey if you add units: each extra location is €29 to €98 a month by tier
- Watch out: every plan has a 12-month minimum contract
- Skip it if you want to try it first: nothing is free and there is no self-serve checkout
Pick TrustYou if
- Fits if you run a hotel group and answer reviews on many sites
- Works for teams that want replies drafted from guest data
Look elsewhere if
- Skip it if you want a price list, as the pricing page shows none
- Not for you if you sell products, as it is built for hospitality
- Watch out: the products are separate modules, so a quote may cover only part
- Watch out: no free plan or trial is listed
How we grade them
| 1.8GPACustomer AllianceWeak | 1.8GPATrustYouWeak | |
|---|---|---|
| Value for money | D€108 a month for one location, plus €29 a unit, against a $29 category middle. The dearer tiers run €217 and €257. | CNo prices on the pricing page, which asks for a demo, so it cannot be compared with the $29 middle for review tools. |
| Free plan and trial | FNo free plan and no trial on the pages read. Every plan is quoted through sales. | FNo free plan and no trial on the pages read. |
| Features | BReview inbox, AI replies, surveys, scoring, benchmarks and hotel system links. Surveys need Growth and AI insights need Pro. | CReview inbox, AI replies, summaries, benchmarking and guest data, but sold as separate modules and aimed at hotels only. |
| Ease of use | CNo store rating on record. Onboarding takes 7 to 14 days per the vendor, with hotel systems to connect. | CNo store rating on record. Review sources and guest data have to be connected. |
| Platforms and integrations | BWeb only, but with HubSpot, Google, Booking.com, TripAdvisor, HolidayCheck and hotel systems. | BWeb, with Google, Booking.com, Tripadvisor and WhatsApp links. No desktop or phone apps. |
| Best for | hotel review replies and guest surveys | hotel review replies and guest feedback |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Customer Alliance and TrustYou. How we grade
Where they differ
- Customer Alliance also covers dashboards.
- TrustYou also covers chatbots.
At a glance
| Customer Alliance | TrustYou | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | €108 per month for one location, plus €29 per month per additional business unit | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Customer Alliance GmbH | Trustyou GmbH |
| Price read from | customer-alliance.com | Not confirmed |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Customer Alliance
- Built for hotels and hospitality; it is not a general review tool for other businesses.
- Prices are in euros and every plan is quoted through sales; the pricing page does not offer self-serve checkout.
- Every plan has a minimum contract of 12 months, and the vendor says onboarding takes 7 to 14 days.
- Each extra business unit, such as a restaurant or spa with its own Google ID, adds a monthly fee, and all units on a subscription share one tier.
TrustYou
- The pricing page lists CXP, CDP and TrustYou Agent tabs but shows no prices; a demo is requested instead.
- It is aimed at hotels and other hospitality businesses, not online stores.
- The products are separate modules, so a quote may cover only the part you need.
Key features
Customer Alliance
- Review inbox
- Collects guest reviews from travel platforms such as Google, Booking.com, TripAdvisor and HolidayCheck into one workspace, with replies in 133 languages.
- AI replies
- Drafts review responses with an AI assistant and supports reply templates; included from the Core plan.
- Guest surveys
- Surveys during and after a stay, in 30 languages, sent by email, QR code, tablet, direct link or in a website or app. Needs Growth or above.
- Satisfaction scoring and benchmarks
- Tracks CSAT, effort and loyalty (NPS) over time and compares results with competitors.
- AI Hub
- Analyzes reviews and survey answers for recurring topics and key drivers of satisfaction. Needs Pro or above.
- Hotel system integrations
- Connects to PMS, booking engine and CRM systems; the vendor lists 60+ integrations.
TrustYou
- Review inbox
- CXP gathers reviews from Google, Booking.com, Tripadvisor and 55+ sources alongside TrustYou survey responses, filterable by property, sentiment and language.
- ResponseAI replies
- Drafts on-brand replies to reviews in 23 languages for a person to edit and publish.
- Summaries and questions
- SummaryAI gives on-demand and weekly summaries, and Ask TrustYou answers plain-language questions about guest feedback.
- Benchmarking
- Compares a property's scores with a competitive set, across a portfolio of properties.
- Guest data and agent
- CDP unifies guest data for direct booking, and TrustYou Agent handles guest conversations by web chat and WhatsApp.
Plans
Customer Alliance
Core€108
per month and up, for one location
Review management across travel platforms, AI-powered replies, basic analytics and a website widget for reviews. Each additional business unit adds €29 a month. Sold through sales.
Growth€217
per month and up, for one location
Core plus unlimited surveys per business unit, CSAT, NPS and MPS scoring, and survey sharing by email, QR code or app. Extra units add €78 a month. Sold through sales.
Pro€257
per month and up, for one location
Growth plus AI Insights, Key Driver Analysis, custom reports and an MCP link to AI assistants. Extra units add €98 a month. Sold through sales.
EnterpriseCustom
Everything in Pro plus API access, enterprise integrations, historical data import and white-label options. No published price.
TrustYou
Pricing could not be confirmed. See trustyou.com.
Common questions
Which is cheaper, Customer Alliance or TrustYou?
As of Nov 13, 2026, Customer Alliance starts at €108 per month for one location, plus €29 per month per additional business unit, and TrustYou has no price we could confirm.
Which has a free plan, Customer Alliance or TrustYou?
As of Nov 13, 2026, neither Customer Alliance nor TrustYou has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.