Customer Alliance vs GatherUp (2026): which should you pick?
As of Nov 13, 2026, GatherUp grades higher than Customer Alliance: 2.4 against 1.8 out of 4.0.
Checked Nov 9, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
GatherUp grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Customer Alliance
Guest review and survey platform for hotels
GatherUp
Review requests, NPS surveys and review monitoring per location
Which one is for you
Pick Customer Alliance if
- Fits if you run a hotel and answer reviews from Booking.com and TripAdvisor
- Works for hotel groups that want guest surveys and scores in one tool
Look elsewhere if
- Not for you if you are not in hospitality: it is built for hotels
- Pricey if you add units: each extra location is €29 to €98 a month by tier
- Watch out: every plan has a 12-month minimum contract
- Skip it if you want to try it first: nothing is free and there is no self-serve checkout
Pick GatherUp if
- Fits if you want NPS scores and review requests in one flow
- Works for multi-location businesses that want a set price per location, from $60 down to $25
Look elsewhere if
- Pricey if you're one small shop, as the floor is $99 a month on a yearly bill, or $124 monthly
- Tight if you text a lot, as each location gets 300 texts a month
- Skip it if you want listings or fake-review tools included, as Listings Hub is $40 and Review Defense is sold separately
- Not for you if you want a free plan, as there's only a 14-day trial
- Watch out: agency and white-label pricing is by quote only, and Multi Location is sold through a demo
How we grade them
| 1.8GPACustomer AllianceWeak | 2.4GPAGatherUpFair | |
|---|---|---|
| Value for money | D€108 a month for one location, plus €29 a unit, against a $29 category middle. The dearer tiers run €217 and €257. | CSmall Business is $99 a month billed yearly ($124 monthly) for one location, with 300 texts and 3,000 emails a month. Set against its listed rivals, the local review tools, that's the middle. Two to ten locations are $60 each, and Listings Hub is $40 on top. |
| Free plan and trial | FNo free plan and no trial on the pages read. Every plan is quoted through sales. | CNo free plan. There's a 14-day free trial, and the listing doesn't say whether it needs a card. Enough to send a first batch of requests, not to stay on. |
| Features | BReview inbox, AI replies, surveys, scoring, benchmarks and hotel system links. Surveys need Growth and AI insights need Pro. | BThe whole job: email and text requests with QR codes, NPS surveys, monitoring of 100+ review sites, AI replies, topic tags, widgets, a pop-up and automatic social sharing. Fake-review defense and listings on 125 directories are add-ons. |
| Ease of use | CNo store rating on record. Onboarding takes 7 to 14 days per the vendor, with hotel systems to connect. | CNo store rating on record. You load customers or connect a system, set up the request and survey flow, and choose widgets. Multi-location and agency setups go through a demo. |
| Platforms and integrations | BWeb only, but with HubSpot, Google, Booking.com, TripAdvisor, HolidayCheck and hotel systems. | BWeb, with Salesforce, Mailchimp, Constant Contact, QuickBooks Online, Google Sheets, Zapier, Toast and athenahealth, plus an API. No phone or desktop app is listed. |
| Best for | hotel review replies and guest surveys | review requests with NPS surveys per location |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Customer Alliance and GatherUp. How we grade
Price against what you get
Customer Alliance starts at about $120.66 a month and scores 2.7 out of 4 on features, ease of use and platforms. GatherUp starts at $99 a month and scores 2.7.
They score the same, and GatherUp starts $21.66 a month lower. Of the other customer review tools on the chart, none scores higher than Customer Alliance for less, and none scores higher than GatherUp for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Customer Alliance also covers dashboards.
At a glance
| Customer Alliance | GatherUp | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | €108 per month for one location, plus €29 per month per additional business unit | $99 per month for 1 location, billed annually ($124 monthly) |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial |
| Web | ||
| Made by | Customer Alliance GmbH | GatherUp |
| Price read from | customer-alliance.com | gatherup.com |
| Checked | Nov 12, 2026 | Nov 9, 2026 |
Worth knowing
Customer Alliance
- Built for hotels and hospitality; it is not a general review tool for other businesses.
- Prices are in euros and every plan is quoted through sales; the pricing page does not offer self-serve checkout.
- Every plan has a minimum contract of 12 months, and the vendor says onboarding takes 7 to 14 days.
- Each extra business unit, such as a restaurant or spa with its own Google ID, adds a monthly fee, and all units on a subscription share one tier.
GatherUp
- There is no free plan; after the 14-day trial the cheapest plan is $99 a month on annual billing.
- Each location gets up to 300 SMS and 3,000 email credits a month.
- Listings Management is an add-on at $40 per location a month, and Review Defense is sold separately, annual only, at $45, $125 or $300 per location a month.
- Agency pricing and white-label options are by quote only.
Key features
Customer Alliance
- Review inbox
- Collects guest reviews from travel platforms such as Google, Booking.com, TripAdvisor and HolidayCheck into one workspace, with replies in 133 languages.
- AI replies
- Drafts review responses with an AI assistant and supports reply templates; included from the Core plan.
- Guest surveys
- Surveys during and after a stay, in 30 languages, sent by email, QR code, tablet, direct link or in a website or app. Needs Growth or above.
- Satisfaction scoring and benchmarks
- Tracks CSAT, effort and loyalty (NPS) over time and compares results with competitors.
- AI Hub
- Analyzes reviews and survey answers for recurring topics and key drivers of satisfaction. Needs Pro or above.
- Hotel system integrations
- Connects to PMS, booking engine and CRM systems; the vendor lists 60+ integrations.
GatherUp
- Email and SMS review requests
- Up to 300 SMS and 3,000 email requests per location each month, with QR codes, custom feedback links and customer uploads.
- NPS and surveys
- Asks customers a Net Promoter Score question and other survey questions before or alongside the review request.
- Review monitoring and AI replies
- Monitors 100+ review sites, writes replies with AI, lets you respond in the app and tags reviews by topic and keyword.
- Widgets and social sharing
- Review widgets and a badge for your site, a conversion pop-up and automatic posting of good reviews to social media.
- Review Defense
- An add-on in three plans that flags suspicious or fake reviews, watches competitors and helps dispute fraudulent ones.
- Listings Hub
- An add-on that syncs business details to 125 directories, including Google, Apple Maps, Yelp and Facebook.
Plans
Customer Alliance
Core€108
per month and up, for one location
Review management across travel platforms, AI-powered replies, basic analytics and a website widget for reviews. Each additional business unit adds €29 a month. Sold through sales.
Growth€217
per month and up, for one location
Core plus unlimited surveys per business unit, CSAT, NPS and MPS scoring, and survey sharing by email, QR code or app. Extra units add €78 a month. Sold through sales.
Pro€257
per month and up, for one location
Growth plus AI Insights, Key Driver Analysis, custom reports and an MCP link to AI assistants. Extra units add €98 a month. Sold through sales.
EnterpriseCustom
Everything in Pro plus API access, enterprise integrations, historical data import and white-label options. No published price.
GatherUp
Small Business$99
per month for 1 location, billed annually ($124 monthly)
One location with up to 300 SMS and 3,000 email credits a month, review monitoring, NPS surveys, AI replies and widgets.
Multi Location$60
per location / month, billed annually ($75 monthly)
For 2 to 10 locations; the rate falls with volume, to $25 per location at 101+ on annual billing. Sold through a demo.
AgencyCustom
White-label reputation software for agencies to resell to clients, priced by quote.
Ways to pay less
Customer Alliance
No public discounts listed.
GatherUp
- Annual discount
Save 20% with annual billing
GatherUp's pricing page offers 20% off on annual billing: Small Business is $99 a month billed annually against $124 billed monthly.
Common questions
Which is cheaper, Customer Alliance or GatherUp?
As of Nov 12, 2026, GatherUp is cheaper to start with: $99 a month, against about $120.66 a month for Customer Alliance. Customer Alliance starts at €108 per month for one location, plus €29 per month per additional business unit, and GatherUp starts at $99 per month for 1 location, billed annually ($124 monthly).
Which has a free plan, Customer Alliance or GatherUp?
As of Nov 12, 2026, neither Customer Alliance nor GatherUp has a free plan. GatherUp has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.