Cvent vs Swoogo (2026): which should you pick?
As of Nov 12, 2026, Cvent grades higher than Swoogo: 1.8 against 1.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Cvent grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Swoogo
Event registration and management for conferences and field events
From $11,800/yr
Which one is for you
Pick Cvent if
- Fits if you run large corporate events and buy through a sales team
- Works for organizations that want registration and check-in under one license
Look elsewhere if
- Skip it if you want a price before talking to sales, as none is published
- Skip it if you want a free plan or trial, as none is listed
- Tight if you have more than 15 users, since Professional is limited to 15 logins
- Watch out: API access and SSO need Enterprise
- Watch out: add-ons such as LeadCapture and Appointments are licensed on top of the base platform
Pick Swoogo if
- Fits if you run conferences or field events with a team of event managers
- Works for companies that need registration paths and data tied to other systems
Look elsewhere if
- Pricey if you are a small team: $11,800 a year covers one full and one reporting user
- Watch out: prices are an estimate that depends on the team size you pick
- Tight if you need mobile apps, Go Onsite Pro, SSO or premium support, which are paid add-ons
- Skip it if you want a free plan or a trial, as neither is listed
How we grade them
| 1.8GPACventWeak | 1.6GPASwoogoWeak | |
|---|---|---|
| Value for money | CNo price is published; every plan is a quote through sales, so it sits at C by default. | D$11,800 a year is about $983 a month for one full user, above the category's dearest tenth, which starts at $833. |
| Free plan and trial | FNo free plan and no trial on record; the pricing page asks for a quote. | FNothing free: no free plan and no trial are on record for this listing. |
| Features | BRegistration, an Attendee Hub, OnArrival check-in and add-on modules cover the event job, though many add-ons are licensed on top. | BRegistration and event websites, session and speaker management, sponsors, mobile apps and check-in, and data and integrations. |
| Ease of use | CNo store rating on record. It is sold through sales and set up per event, so there is a learning curve. | CNo store rating on record. Full users have to build registration paths and communications. |
| Platforms and integrations | CA web platform; the listing names no integrations and no apps. | CWeb only on the listing, though it has integrations and an API. |
| Best for | enterprise event registration and check-in | registration for conferences and field events |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Cvent and Swoogo. How we grade
Where they differ
- Cvent also covers email campaigns and webinars.
- Swoogo also covers forms.
In commonWebPublic APIReportsTicketing
At a glance
| Cvent | Swoogo | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | $11,800 per year for one full user, Professional |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Cvent Inc | Swoogo |
| Price read from | Not confirmed | swoogo.events |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Cvent
- No prices are published: the pricing page asks for a quote, so every plan here is sold through sales.
- Professional licenses are limited to 15 user logins, and API access and SSO need Enterprise.
- Many add-ons, such as LeadCapture and Appointments, are licensed on top of the base platform.
- Non-profits can get special rates by asking sales.
Swoogo
- Prices are shown as an estimate that depends on the team size selected.
- Reporting users and full users are licensed differently; full users build registration paths and send communications.
- Mobile apps, Go Onsite Pro, SSO, premium support and extra domains are paid add-ons.
Key features
Cvent
- Registration
- Personalized registration paths, agenda and session management, no-code event websites, payment tools, built-in email promotion and housing and travel management.
- Attendee Hub
- A mobile event app and virtual experience with chat, Q&A, polling, networking tools, sponsor activation and live or on-demand video.
- OnArrival check-in
- Kiosk check-in, on-demand badge printing, onsite registration and payment, session check-in and real-time attendance dashboards.
- Professional and Enterprise licenses
- Professional licenses the solutions you pick with 15 user logins. Enterprise includes all of them with all user logins, API access, SSO and multi-factor authentication.
- Add-on modules
- Optional products include LeadCapture, Appointments, Abstract Management, Passkey room blocks, Event Diagramming, Surveys Premium and Webinar Premium.
- Services
- Paid services include implementation, event build, integration services and consulting, alongside 24/7 support for all customers.
Swoogo
- Registration and event websites
- Registration paths with custom rules, logic and fields, plus branded event websites.
- Session and speaker management
- Collects and reviews session proposals and manages speakers in one place.
- Sponsor management
- Tailored sponsor registration, communications and one-to-one meetings.
- Mobile apps and check-in
- Go Attend and Go Onsite apps for attendees and staff, with session check-in and quick analytics.
- Data and integrations
- Event dashboards, cross-event reporting, 30+ native integrations and an open API; an MCP server is also listed.
Plans
Cvent
Pricing could not be confirmed. See cvent.com.
Swoogo
Professional$11,800
per year, shown for one full and one reporting user
Unlimited events and registrations, check-in app, 30+ free integrations and one custom domain. The price changes with the team size selected.
EnterpriseCustom
Adds multi-level conditional logic, premium branding, SOC 2 and ISO 27001 compliance, scalable API access and a customer success manager.
Ways to pay less
Cvent
- Nonprofit
Special rates for non-profits
Cvent says it extends special rates to non-profit organizations, which sales will discuss on request.
Swoogo
No public discounts listed.
Common questions
Which is cheaper, Cvent or Swoogo?
As of Nov 12, 2026, Cvent has no price we could confirm, and Swoogo starts at $11,800 per year for one full user, Professional.
Which has a free plan, Cvent or Swoogo?
As of Nov 12, 2026, neither Cvent nor Swoogo has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.