Swoogo vs Zuddl (2026): which should you pick?
As of Nov 12, 2026, Zuddl grades higher than Swoogo: 1.8 against 1.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Zuddl grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Swoogo
Event registration and management for conferences and field events
Zuddl
Event platform for B2B conferences, field events and webinars
Which one is for you
Pick Swoogo if
- Fits if you run conferences or field events with a team of event managers
- Works for companies that need registration paths and data tied to other systems
Look elsewhere if
- Pricey if you are a small team: $11,800 a year covers one full and one reporting user
- Watch out: prices are an estimate that depends on the team size you pick
- Tight if you need mobile apps, Go Onsite Pro, SSO or premium support, which are paid add-ons
- Skip it if you want a free plan or a trial, as neither is listed
Pick Zuddl if
- Fits if you run B2B conferences, field events or webinars with a team
- Works for marketers who want events tied to Salesforce or HubSpot
Look elsewhere if
- Pricey if you are a small team: plans start at two organizer licenses and $10,000 a year
- Tight if you want more users, as a collaborator license is $170 a month billed annually
- Watch out: Portals, Mobile App, Event Hub and a platform fee are priced separately
- Skip it if you want a free plan or a trial, as neither is listed
How we grade them
| 1.6GPASwoogoWeak | 1.8GPAZuddlWeak | |
|---|---|---|
| Value for money | D$11,800 a year is about $983 a month for one full user, above the category's dearest tenth, which starts at $833. | D$10,000 a year for two organizer licenses is about $833 a month, the start of the category's dearest tenth. One person can't buy it alone. |
| Free plan and trial | FNothing free: no free plan and no trial are on record for this listing. | FNothing free: no free plan and no trial are on record for this listing. |
| Features | BRegistration and event websites, session and speaker management, sponsors, mobile apps and check-in, and data and integrations. | BTicketing and registration, an attendee app, virtual and hybrid events, on-site tools and analytics. |
| Ease of use | CNo store rating on record. Full users have to build registration paths and communications. | CNo store rating on record. A platform for conferences is set up per event. |
| Platforms and integrations | CWeb only on the listing, though it has integrations and an API. | BWeb only on the listing, with Salesforce, Pardot, HubSpot, Marketo, Eloqua and Iterable. |
| Best for | registration for conferences and field events | event platform for B2B conferences and webinars |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Swoogo and Zuddl. How we grade
Price against what you get
Swoogo starts at $983.33 a month when paid by the year for each person and scores 2.3 out of 4 on features, ease of use and platforms. Zuddl starts at $833.33 a month when paid by the year and scores 2.7.
Zuddl scores higher and starts $150 a month lower. Of the other event ticketing platforms on the chart, 16 score higher than Swoogo for less, and 4 score higher than Zuddl for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Swoogo also covers forms.
- Zuddl also covers webinars.
At a glance
| Swoogo | Zuddl | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $11,800 per year for one full user, Professional | $10,000 per year for two organizers, and up |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Swoogo | Zuddl |
| Price read from | swoogo.events | zuddl.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Swoogo
- Prices are shown as an estimate that depends on the team size selected.
- Reporting users and full users are licensed differently; full users build registration paths and send communications.
- Mobile apps, Go Onsite Pro, SSO, premium support and extra domains are paid add-ons.
Zuddl
- Plans start at two organizer licenses, so a single user cannot buy in alone.
- Add-ons such as Portals, Mobile App, Event Hub and a platform fee are priced separately and not shown.
- Premium and Enterprise support are paid upgrades; standard support is included.
Key features
Swoogo
- Registration and event websites
- Registration paths with custom rules, logic and fields, plus branded event websites.
- Session and speaker management
- Collects and reviews session proposals and manages speakers in one place.
- Sponsor management
- Tailored sponsor registration, communications and one-to-one meetings.
- Mobile apps and check-in
- Go Attend and Go Onsite apps for attendees and staff, with session check-in and quick analytics.
- Data and integrations
- Event dashboards, cross-event reporting, 30+ native integrations and an open API; an MCP server is also listed.
Zuddl
- Ticketing and registration
- A landing page builder, flow builder, multiple ticket tiers, discounting and approval flows for registration.
- Attendee app
- A branded mobile event app with schedules, venue maps, networking and surveys.
- Virtual and hybrid events
- Streaming and video production, branding and engagement tools for online and mixed-format events.
- On-site tools
- Check-in, badge printing and lead capture, with unlimited check-in staff and sales users on every plan.
- Analytics
- Revenue and registration dashboards, a sales leaderboard, and content and sponsor analytics.
Plans
Swoogo
Professional$11,800
per year, shown for one full and one reporting user
Unlimited events and registrations, check-in app, 30+ free integrations and one custom domain. The price changes with the team size selected.
EnterpriseCustom
Adds multi-level conditional logic, premium branding, SOC 2 and ISO 27001 compliance, scalable API access and a customer success manager.
Zuddl
Organizer licenses$10,000
per year for 2 organizer licenses, and up
Digital, Digital + Field or Unified tier; unlimited events, with price per organizer falling as volume rises.
Collaborator license$170
per month per collaborator, billed annually
Added seat for design, IT or marketing ops; cannot publish or change core event setup. One is included in each deal.
Common questions
Which is cheaper, Swoogo or Zuddl?
As of Nov 12, 2026, Swoogo starts at $11,800 per year for one full user, Professional, and Zuddl starts at $10,000 per year for two organizers, and up. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Swoogo or Zuddl?
As of Nov 12, 2026, neither Swoogo nor Zuddl has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.