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Stova vs Swoogo (2026): which should you pick?

As of Nov 12, 2026, Stova and Swoogo share a 1.6 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on which features you need.

Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA

They get the same grade on all five counts.

Price, platforms and features side by side. The table says where each price was read and when.

Stova

Event management for conferences, trade shows and meetings

From $1,995

Swoogo

Event registration and management for conferences and field events

From $11,800/yr

Which one is for you

Pick Stova if

  • Fits if you run conferences or trade shows with exhibitors and sessions
  • Works for teams that want events and meetings management in one place

Look elsewhere if

  • Pricey if you run few events: packages start at $1,995 plus $3.00 a registration
  • Watch out: the pricing page doesn't say if a package is per event or per year
  • Tight if you need onsite services, Stova BI or venue sourcing, all priced on request
  • Skip it if you want a free plan or a trial, as neither is listed

Pick Swoogo if

  • Fits if you run conferences or field events with a team of event managers
  • Works for companies that need registration paths and data tied to other systems

Look elsewhere if

  • Pricey if you are a small team: $11,800 a year covers one full and one reporting user
  • Watch out: prices are an estimate that depends on the team size you pick
  • Tight if you need mobile apps, Go Onsite Pro, SSO or premium support, which are paid add-ons
  • Skip it if you want a free plan or a trial, as neither is listed

How we grade them

1.6GPAStovaWeak1.6GPASwoogoWeak
Value for money
D$1,995 for Core, $5,995 for Pro and $12,995 for Enterprise, each plus $3.00 to $5.60 a registration. That is well above what the category charges.
D$11,800 a year is about $983 a month for one full user, above the category's dearest tenth, which starts at $833.
Free plan and trial
FNothing free: no free plan and no trial are on record for this listing.
FNothing free: no free plan and no trial are on record for this listing.
Features
BRegistration, sessions and speakers, exhibitor tools, onsite and lead retrieval, virtual and hybrid, and meetings management.
BRegistration and event websites, session and speaker management, sponsors, mobile apps and check-in, and data and integrations.
Ease of use
CNo store rating on record. A package of this size comes with setup and onboarding.
CNo store rating on record. Full users have to build registration paths and communications.
Platforms and integrations
CWeb only on the listing, with two integrations named: Map Your Show and MeetingSelect.
CWeb only on the listing, though it has integrations and an API.
Best forevent management for conferences and trade showsregistration for conferences and field events

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Stova and Swoogo. How we grade

Where they differ

  • Stova also covers webinars.
  • Swoogo also covers forms.
In commonWebReportsTicketing

At a glance

StovaSwoogo
PricingPaidPaid
Starts at$1,995 package plus per-registration fee from $3.00$11,800 per year for one full user, Professional
Free planNoneNone
Free trialNone listedNone listed
Web
Made byStovaSwoogo
Price read fromstova.ioswoogo.events
CheckedNov 12, 2026Nov 12, 2026

Worth knowing

Stova

  • The pricing page does not say whether a package price is per event or per year, so the billing basis is unconfirmed.
  • Per-registration fees are added to each package price and rise with the tier.
  • On-site services, Stova BI and venue sourcing are priced on request.

Swoogo

  • Prices are shown as an estimate that depends on the team size selected.
  • Reporting users and full users are licensed differently; full users build registration paths and send communications.
  • Mobile apps, Go Onsite Pro, SSO, premium support and extra domains are paid add-ons.

Key features

Stova

Registration
Configurable templates and workflows, attendee-type flows, group bookings, discount codes and waitlisting.
Session and speaker management
Collects speaker and session submissions and manages agendas and capacity.
Exhibitor resource center
A self-service portal for exhibitor tasks, file collection and polls, with a Map Your Show floor integration.
Onsite and lead retrieval
Check-in, session scanning and lead retrieval, with on-site staff available as a paid service.
Virtual and hybrid
Breakout rooms, live chat, polls, live streaming and an on-demand library for online events.
Strategic meetings management
Centralizes meeting approvals, budgeting, venue sourcing and policy enforcement.

Swoogo

Registration and event websites
Registration paths with custom rules, logic and fields, plus branded event websites.
Session and speaker management
Collects and reviews session proposals and manages speakers in one place.
Sponsor management
Tailored sponsor registration, communications and one-to-one meetings.
Mobile apps and check-in
Go Attend and Go Onsite apps for attendees and staff, with session check-in and quick analytics.
Data and integrations
Event dashboards, cross-event reporting, 30+ native integrations and an open API; an MCP server is also listed.

Plans

Stova

  • Core$1,995

    package price, plus $3.00 and up per registration

    White labeling, reporting, abstracts, intelligence dashboards, API, virtual platform and DIY lead retrieval.

  • Pro$5,995

    package price, plus $4.50 and up per registration

    Adds an account manager, full white labeling, branded mobile app, broadcast studio and SSO.

  • Enterprise$12,995

    package price, plus $5.60 and up per registration

    Adds premium integrations, advanced security and MFA, branded mobile apps and the exhibitor resource center.

Swoogo

  • Professional$11,800

    per year, shown for one full and one reporting user

    Unlimited events and registrations, check-in app, 30+ free integrations and one custom domain. The price changes with the team size selected.

  • EnterpriseCustom

    Adds multi-level conditional logic, premium branding, SOC 2 and ISO 27001 compliance, scalable API access and a customer success manager.

Common questions

Which is cheaper, Stova or Swoogo?

As of Nov 12, 2026, Stova starts at $1,995 package plus per-registration fee from $3.00, and Swoogo starts at $11,800 per year for one full user, Professional.

Which has a free plan, Stova or Swoogo?

As of Nov 12, 2026, neither Stova nor Swoogo has a free plan.

More comparisons

How this page was made

  • The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
  • The grades are our own, from each tool’s review or report card. The GPA is their average.
  • Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
  • The differences and the answers to the questions are worked out from those listings.
How we review and grade