Stova vs Swoogo (2026): which should you pick?
As of Nov 12, 2026, Stova and Swoogo share a 1.6 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on which features you need.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Swoogo
Event registration and management for conferences and field events
Which one is for you
Pick Stova if
- Fits if you run conferences or trade shows with exhibitors and sessions
- Works for teams that want events and meetings management in one place
Look elsewhere if
- Pricey if you run few events: packages start at $1,995 plus $3.00 a registration
- Watch out: the pricing page doesn't say if a package is per event or per year
- Tight if you need onsite services, Stova BI or venue sourcing, all priced on request
- Skip it if you want a free plan or a trial, as neither is listed
Pick Swoogo if
- Fits if you run conferences or field events with a team of event managers
- Works for companies that need registration paths and data tied to other systems
Look elsewhere if
- Pricey if you are a small team: $11,800 a year covers one full and one reporting user
- Watch out: prices are an estimate that depends on the team size you pick
- Tight if you need mobile apps, Go Onsite Pro, SSO or premium support, which are paid add-ons
- Skip it if you want a free plan or a trial, as neither is listed
How we grade them
| 1.6GPAStovaWeak | 1.6GPASwoogoWeak | |
|---|---|---|
| Value for money | D$1,995 for Core, $5,995 for Pro and $12,995 for Enterprise, each plus $3.00 to $5.60 a registration. That is well above what the category charges. | D$11,800 a year is about $983 a month for one full user, above the category's dearest tenth, which starts at $833. |
| Free plan and trial | FNothing free: no free plan and no trial are on record for this listing. | FNothing free: no free plan and no trial are on record for this listing. |
| Features | BRegistration, sessions and speakers, exhibitor tools, onsite and lead retrieval, virtual and hybrid, and meetings management. | BRegistration and event websites, session and speaker management, sponsors, mobile apps and check-in, and data and integrations. |
| Ease of use | CNo store rating on record. A package of this size comes with setup and onboarding. | CNo store rating on record. Full users have to build registration paths and communications. |
| Platforms and integrations | CWeb only on the listing, with two integrations named: Map Your Show and MeetingSelect. | CWeb only on the listing, though it has integrations and an API. |
| Best for | event management for conferences and trade shows | registration for conferences and field events |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Stova and Swoogo. How we grade
Where they differ
- Stova also covers webinars.
- Swoogo also covers forms.
At a glance
| Stova | Swoogo | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $1,995 package plus per-registration fee from $3.00 | $11,800 per year for one full user, Professional |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Stova | Swoogo |
| Price read from | stova.io | swoogo.events |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Stova
- The pricing page does not say whether a package price is per event or per year, so the billing basis is unconfirmed.
- Per-registration fees are added to each package price and rise with the tier.
- On-site services, Stova BI and venue sourcing are priced on request.
Swoogo
- Prices are shown as an estimate that depends on the team size selected.
- Reporting users and full users are licensed differently; full users build registration paths and send communications.
- Mobile apps, Go Onsite Pro, SSO, premium support and extra domains are paid add-ons.
Key features
Stova
- Registration
- Configurable templates and workflows, attendee-type flows, group bookings, discount codes and waitlisting.
- Session and speaker management
- Collects speaker and session submissions and manages agendas and capacity.
- Exhibitor resource center
- A self-service portal for exhibitor tasks, file collection and polls, with a Map Your Show floor integration.
- Onsite and lead retrieval
- Check-in, session scanning and lead retrieval, with on-site staff available as a paid service.
- Virtual and hybrid
- Breakout rooms, live chat, polls, live streaming and an on-demand library for online events.
- Strategic meetings management
- Centralizes meeting approvals, budgeting, venue sourcing and policy enforcement.
Swoogo
- Registration and event websites
- Registration paths with custom rules, logic and fields, plus branded event websites.
- Session and speaker management
- Collects and reviews session proposals and manages speakers in one place.
- Sponsor management
- Tailored sponsor registration, communications and one-to-one meetings.
- Mobile apps and check-in
- Go Attend and Go Onsite apps for attendees and staff, with session check-in and quick analytics.
- Data and integrations
- Event dashboards, cross-event reporting, 30+ native integrations and an open API; an MCP server is also listed.
Plans
Stova
Core$1,995
package price, plus $3.00 and up per registration
White labeling, reporting, abstracts, intelligence dashboards, API, virtual platform and DIY lead retrieval.
Pro$5,995
package price, plus $4.50 and up per registration
Adds an account manager, full white labeling, branded mobile app, broadcast studio and SSO.
Enterprise$12,995
package price, plus $5.60 and up per registration
Adds premium integrations, advanced security and MFA, branded mobile apps and the exhibitor resource center.
Swoogo
Professional$11,800
per year, shown for one full and one reporting user
Unlimited events and registrations, check-in app, 30+ free integrations and one custom domain. The price changes with the team size selected.
EnterpriseCustom
Adds multi-level conditional logic, premium branding, SOC 2 and ISO 27001 compliance, scalable API access and a customer success manager.
Common questions
Which is cheaper, Stova or Swoogo?
As of Nov 12, 2026, Stova starts at $1,995 package plus per-registration fee from $3.00, and Swoogo starts at $11,800 per year for one full user, Professional.
Which has a free plan, Stova or Swoogo?
As of Nov 12, 2026, neither Stova nor Swoogo has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.
