Bizzabo vs Swoogo (2026): which should you pick?
As of Nov 12, 2026, Bizzabo grades higher than Swoogo: 1.8 against 1.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Bizzabo grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Bizzabo
Event management platform for conferences and field events
Swoogo
Event registration and management for conferences and field events
Which one is for you
Pick Bizzabo if
- Fits if you run large conferences with a budget over $17,999 a year
- Works for sponsor-led events that need sponsor ROI reports
Look elsewhere if
- Pricey if you are a small team, as the floor is $17,999 a year on an annual contract
- Skip it if you want a free plan or trial, as only a demo is offered
- Watch out: onsite software, sponsor ROI, networking, API access and SSO are separate add-ons, not priced on the page
- Watch out: the Klik SmartBadge wearable is quoted per event
Pick Swoogo if
- Fits if you run conferences or field events with a team of event managers
- Works for companies that need registration paths and data tied to other systems
Look elsewhere if
- Pricey if you are a small team: $11,800 a year covers one full and one reporting user
- Watch out: prices are an estimate that depends on the team size you pick
- Tight if you need mobile apps, Go Onsite Pro, SSO or premium support, which are paid add-ons
- Skip it if you want a free plan or a trial, as neither is listed
How we grade them
| 1.8GPABizzaboWeak | 1.6GPASwoogoWeak | |
|---|---|---|
| Value for money | D$499 per user a month with a 3-user minimum, which is $17,999 a year or about $1,500 a month, against a category whose dearest tenth starts at $833. | D$11,800 a year is about $983 a month for one full user, above the category's dearest tenth, which starts at $833. |
| Free plan and trial | FNo free plan or trial; the page points to a demo. | FNothing free: no free plan and no trial are on record for this listing. |
| Features | BRegistration and ticketing, email campaigns and branding, a mobile event app, onsite software, sponsor ROI and networking, with integrations and an API. | BRegistration and event websites, session and speaker management, sponsors, mobile apps and check-in, and data and integrations. |
| Ease of use | CNo store rating on record. It is bought through a demo and set up event by event, so there is a learning curve. | CNo store rating on record. Full users have to build registration paths and communications. |
| Platforms and integrations | BA web platform; the listing names HubSpot, Marketo, Salesforce and Oracle Eloqua. | CWeb only on the listing, though it has integrations and an API. |
| Best for | conferences and field events for large teams | registration for conferences and field events |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Bizzabo and Swoogo. How we grade
Price against what you get
Bizzabo starts at $499 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. Swoogo starts at $983.33 a month when paid by the year for each person and scores 2.3.
Bizzabo scores higher and starts $484.33 a month lower. Of the other event ticketing platforms on the chart, 4 score higher than Bizzabo for less, and 16 score higher than Swoogo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Bizzabo also covers email campaigns.
- Swoogo also covers forms.
At a glance
| Bizzabo | Swoogo | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $499 per user / month, billed annually, 3 user minimum | $11,800 per year for one full user, Professional |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Bizzabo | Swoogo |
| Price read from | bizzabo.com | swoogo.events |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Bizzabo
- Sold on an annual contract with a 3-user minimum, which the page states as starting at $17,999 a year.
- Add-ons such as the virtual production suite, onsite software, sponsor ROI, networking, API access and SSO are listed separately and not priced on the page.
- The Klik SmartBadge wearable is quoted per event, so its price is not published.
- There is no free plan or trial listed on the pricing page; the page points to a demo.
Swoogo
- Prices are shown as an estimate that depends on the team size selected.
- Reporting users and full users are licensed differently; full users build registration paths and send communications.
- Mobile apps, Go Onsite Pro, SSO, premium support and extra domains are paid add-ons.
Key features
Bizzabo
- Registration and ticketing
- The base platform includes ticketing and registration, advanced registration flows, a contact database and an event website builder.
- Email campaigns and branding
- Email campaigns and private-label branding are part of the base package, and unlimited event templates are included.
- Mobile event app
- A mobile app is included, and a custom-branded app is a paid add-on.
- Onsite software
- The Advanced Onsite add-on covers badge printing, quick check-in, session access and lead capture through the Onsite Command App.
- Sponsor ROI and networking
- Paid add-ons cover a sponsor portal with lead retrieval and reporting, plus 1:1 meeting scheduling and matchmaking.
- Integrations and API
- Martech and CRM integrations with HubSpot, Marketo, Salesforce MCAE and Oracle Eloqua are an add-on, as is access to the open API.
Swoogo
- Registration and event websites
- Registration paths with custom rules, logic and fields, plus branded event websites.
- Session and speaker management
- Collects and reviews session proposals and manages speakers in one place.
- Sponsor management
- Tailored sponsor registration, communications and one-to-one meetings.
- Mobile apps and check-in
- Go Attend and Go Onsite apps for attendees and staff, with session check-in and quick analytics.
- Data and integrations
- Event dashboards, cross-event reporting, 30+ native integrations and an open API; an MCP server is also listed.
Plans
Bizzabo
Event Experience OS$499
per user / month, billed annually (3 user minimum)
Unlimited events and registrations, ticketing, branding, email campaigns, website builder, mobile app, reporting. Page also states from $17,999 a year.
Klik SmartBadgeCustom
Wearable event badges for networking and lead capture. Single-event and multi-event pricing is available by quote.
Swoogo
Professional$11,800
per year, shown for one full and one reporting user
Unlimited events and registrations, check-in app, 30+ free integrations and one custom domain. The price changes with the team size selected.
EnterpriseCustom
Adds multi-level conditional logic, premium branding, SOC 2 and ISO 27001 compliance, scalable API access and a customer success manager.
Common questions
Which is cheaper, Bizzabo or Swoogo?
As of Nov 12, 2026, Bizzabo is cheaper to start with: $499 a month for each person, against $983.33 a month when paid by the year for each person for Swoogo. Bizzabo starts at $499 per user / month, billed annually, 3 user minimum, and Swoogo starts at $11,800 per year for one full user, Professional.
Which has a free plan, Bizzabo or Swoogo?
As of Nov 12, 2026, neither Bizzabo nor Swoogo has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.