Luma
Event pages and calendars for community events, free or paid
Luma report card
Very good · out of 4.0 · graded Oct 18, 2026
Best for community events and calendars people follow
Luma is where a lot of meetups, run clubs and launch parties live now: a good-looking event page, a calendar people subscribe to, and check-in at the door, all free for unlimited events. Paid tickets cost 5% on the free plan, and Luma Plus at $59 a month takes that to nothing. It's thin on seating and on events with several sessions.
Who Luma is for
- Great if you run a meetup or club and want people to follow your calendar
- Handy when you sell enough tickets that $59 a month beats a 5% cut
- Good for free community events with approvals or a guest list
Who Luma is not for
- Not for you if you want buyers to pay the fees on top of the ticket
- Skip it if you need reserved seating or one event with several sessions
- Tight if you email a big list, as free calendars send 500 invites a week
Why Luma gets a 3.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- AValue for moneyThe free plan keeps 5% of each paid ticket, $200 on 200 $20 tickets. Luma Plus cuts that to 0% for $59 a month billed yearly ($69 monthly), the smallest fee here at this size bar Zeffy's for nonprofits. You pay either way, as fees can't go on buyers, and Stripe's fee isn't counted.
- BFree plan and trialFree for unlimited events and guests, with check-in, ticket types, coupons and reminders by email, text and WhatsApp. The caps are 500 invites or newsletters a week and 3 calendar admins, and the API and Zapier need Plus.
- CFeaturesApproval and token-gated sign-ups, sliding-scale tickets, wallet passes, Zoom and hybrid events, even crypto payments. But there's no multi-session event type, so recurring sessions mean cloning events, and no seating or door sales on record.
- AEase of use4.9 from 19,103 App Store ratings. Putting up an event page is quick, and guests get tickets in Apple or Google Wallet without needing the app.
- BPlatforms and integrationsWeb, iPhone and Android, with Stripe, Zoom, Google Meet, Apple and Google Wallet, plus Zapier and an API on Plus. No desktop app, which an A needs.
What these grades rest on. Graded from this listing, whose facts were read from Luma's own pages on 18 October 2026, and its App Store rating. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/luma#review"><img src="https://toolgpa.com/badge/luma.svg" alt="Luma: 3.2 GPA on ToolGPA" width="196" height="56"></a>Where Luma stands among event ticketing platforms
Luma's GPA of 3.2 is higher than 10 of the 11 other event ticketing platforms we grade, and level with 1.
It stands best on value for money (A, above 10 of 11) and worst on features (C, above 0).
Its paid plans start at $59 a month, against a middle price of $59 for the category: 1 of the 2 others that charge start lower.
On features, ease of use and platforms it scores 3.0 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 12 event ticketing platforms we grade, cut by the letter each got. Luma’s own letter is outlined.
- AValue for moneyAbove 10 of 11, level with 1
- BFree plan and trialAbove 1 of 11, level with 3
- CFeaturesAbove 0 of 11, level with 3
- AEase of useAbove 10 of 11, level with 1
- BPlatforms and integrationsAbove 0 of 11, level with 11
Price against what you get
Each dot is one of 10 event ticketing platforms. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Luma, or make your own?
Keep it
To replace Luma you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 3.2 is higher than 10 of the 11 other event ticketing platforms we grade. It costs $708 a year.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Selling tickets and checking them at the door.
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Stripe, Zoom and Google Meet among them, and has an API.
- Sharing with other people, which means accounts and invitations.
What this rests on. Luma’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Luma?
Luma is an event platform built around event pages and calendars that people can subscribe to, used mostly for community events such as meetups, run clubs and launch parties. It is free for unlimited events and guests, with registration, approvals, ticket types, reminders and door check-in. Paid tickets carry a 5% platform fee on the free plan, which the Luma Plus subscription removes along with raising send limits and adding the API.
Luma has a free plan. Paid plans start at $59 per month, billed annually ($69 billed monthly). See every plan
Good for
- Community organizers running meetups, clubs and free events
- Groups that want a calendar people can subscribe to
- Hosts of paid events who sell enough to cover Luma Plus
Worth knowing
- On the free plan Luma keeps 5% of each paid ticket on top of Stripe's fee; fees cannot be added at checkout, so organizers build them into the price.
- Free calendars send 500 invites or newsletters a week; Plus sends 5,000, and more costs $50 to $800 a month. Extra admins cost $12 a month ($9 billed yearly).
- The API and Zapier need Luma Plus, which applies to one calendar and cannot be moved to another.
- There is no multi-session event type; Luma suggests cloning an event, up to 30 copies at a time, for recurring sessions.
Key features
- Event pages and calendars
- Themed event pages and calendars that people subscribe to, with event discovery on Luma, referrals that show who shared the event, and hidden locations for approved guests.
- Registration and tickets
- Paid, free and sliding-scale ticket types, approval or token-gated registration, group purchases, coupons and unlock codes, waitlists and custom registration questions.
- Reminders and newsletters
- Blasts and automatic reminders by email, text, push notification and WhatsApp, plus newsletters to calendar subscribers within the weekly send limit.
- Check-in and wallet passes
- Scan guests' QR codes at the door or check them in by name; tickets go into Apple Wallet or Google Wallet and work without the Luma app.
- Online and hybrid events
- Luma can create Zoom meetings or webinars for an event and track who attended, and supports Google Meet and hybrid events with both kinds of location.
- Payments
- Cards, Apple Pay, Google Pay and regional methods such as iDEAL, Konbini and PayNow through Stripe, plus crypto payments in SOL and USDC.
Luma pricing
- Starts at
- $59 per month, billed annually ($69 billed monthly)
- Free plan
- Unlimited events and guests, check-in, ticket types and coupons, reminders by email, text and WhatsApp, 500 invites or newsletters a week and 3 calendar admins. Paid tickets carry a 5% platform fee.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Unlimited events and guests. Luma keeps 5% of each paid ticket on top of Stripe's fee (typically 2.9% + 30¢), taken from the organizer's sales. |
| Luma Plus | $59per month, billed annually ($69 billed monthly) | 0% platform fee, 5,000 invite and newsletter sends a week, 5 admins, tax collection, custom URLs, a check-in manager role, Zapier and the API. |
| Enterprise | Custom | Organization accounts with single sign-on, security restrictions, more integrations and APIs, and custom-built features. |
Read from luma.com on Oct 18, 2026. Prices change, so confirm with Luma before you buy.
Ways to pay less
- Annual discountSave 14% on Luma Plus with yearly billing
Luma Plus costs $59 a month billed yearly instead of $69 billed monthly, which the pricing page shows as a 14% saving; send add-ons save up to 11% yearly.
Stated on luma.com
How people rate the Luma app
4.9
out of 5 for the iPhone and iPad app
19,103 ratings on the App Store in the United States, read Oct 18, 2026. It rates the app, not everything the product does. See the listing
Works with
- Stripe
- Zoom
- Google Meet
- Zapier
- Apple Wallet
- Google Wallet
Luma alternatives
- Luma vs Eventbrite
Free plan · from $15/mo
- Luma vs Tito
Free
- Luma vs Accelevents
Free trial · from $7,500
Common questions
Is Luma free?
Luma has a free plan. Unlimited events and guests, check-in, ticket types and coupons, reminders by email, text and WhatsApp, 500 invites or newsletters a week and 3 calendar admins. Paid tickets carry a 5% platform fee. Paid plans start at $59 per month, billed annually ($69 billed monthly).
How much does Luma cost?
Luma lists 3 plans. Free: $0. Luma Plus: $59 per month, billed annually ($69 billed monthly). Enterprise: custom pricing. Prices were read from luma.com on Oct 18, 2026.
What platforms does Luma work on?
Luma is available on Web, iOS and Android.
Does Luma offer any discounts?
Luma publicly lists the following: Save 14% on Luma Plus with yearly billing.
How is Luma rated?
Luma's iPhone and iPad app averages 4.9 out of 5 from 19,103 ratings on the App Store in the United States, as read on Oct 18, 2026. That is the store's rating of the app, not a score from us.
Does Luma have a Windows app?
No Windows app was listed when its pages were read on Oct 18, 2026. Luma is listed for Web, iOS and Android.
Does Luma have a macOS app?
No macOS app was listed when its pages were read on Oct 18, 2026. Luma is listed for Web, iOS and Android.
Is Luma open source?
Luma is not described as open source on its own site, as read on Oct 18, 2026.
Does Luma have an API?
Yes. Luma offers a public API, according to its own site.
What does Luma integrate with?
Luma's listing names Stripe, Zoom, Google Meet, Zapier, Apple Wallet and Google Wallet. A listing names up to eight integrations, so it may connect to more.
Who makes Luma?
Luma is made by Luma Labs, Inc.
What are the alternatives to Luma?
The closest alternatives to Luma in our directory are Eventbrite, Tito, Ticket Tailor, Accelevents and Humanitix. Each one has a side-by-side comparison with Luma.
How does Luma compare with other event ticketing platforms?
Luma's GPA of 3.2 is higher than 10 of the 11 other event ticketing platforms we grade, and level with 1. It stands best on value for money (A, above 10 of 11) and worst on features (C, above 0).
Is Luma good value for money?
ToolGPA grades Luma A for value for money. Its paid plans start at $59 a month, against a middle price of $59 for the category: 1 of the 2 others that charge start lower. On features, ease of use and platforms it scores 3.0 out of 4. 1 tool scores higher and costs less.
Could I make my own version of Luma?
To replace Luma you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 3.2 is higher than 10 of the 11 other event ticketing platforms we grade. It costs $708 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. Selling tickets and checking them at the door. A real app for iOS and Android. Something home-made would be a web page. It plugs into other products, Stripe, Zoom and Google Meet among them, and has an API. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026. What people say is linked where it appears.