Eventbrite vs Luma
We give Eventbrite a 3.0 GPA and Luma a 3.2, out of 4.0. Eventbrite grades higher on features. Luma grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Eventbrite
Ticketing and event marketplace, with fees usually paid by buyers
Luma
Event pages and calendars for community events, free or paid
How we grade them
| 3.0GPAEventbriteVery good | 3.2GPALumaVery good | |
|---|---|---|
| Value for money | CBuyers pay by default, so you keep the ticket price, but the fee is the dearest here: 3.7% + $1.79 a ticket is $506 on 200 $20 tickets, with 2.9% processing per order on top that we haven't counted. Absorb it and it's yours. More than 250 emails a day needs Pro from $15 a month. | AThe free plan keeps 5% of each paid ticket, $200 on 200 $20 tickets. Luma Plus cuts that to 0% for $59 a month billed yearly ($69 monthly), the smallest fee here at this size bar Zeffy's for nonprofits. You pay either way, as fees can't go on buyers, and Stripe's fee isn't counted. |
| Free plan and trial | BFree to publish as many events as you like, and free events carry no fees at all. The free account sends 250 marketing emails a day, and more needs Pro from $15 a month. A small series could run on it for good. | BFree for unlimited events and guests, with check-in, ticket types, coupons and reminders by email, text and WhatsApp. The caps are 500 invites or newsletters a week and 3 calendar admins, and the API and Zapier need Plus. |
| Features | BMarketplace listing, ticket types, add-ons, waitlists, reserved seating, timed entry, email campaigns, Facebook, Instagram and TikTok promotion, a check-in app with Tap to Pay, and payouts before the event. It covers the whole job. | CApproval and token-gated sign-ups, sliding-scale tickets, wallet passes, Zoom and hybrid events, even crypto payments. But there's no multi-session event type, so recurring sessions mean cloning events, and no seating or door sales on record. |
| Ease of use | A4.79 from 32,637 App Store ratings, and that's for the Eventbrite Organizer app, the one you use to run the door. Making an event is guided, with AI help to write it up. | A4.9 from 19,103 App Store ratings. Putting up an event page is quick, and guests get tickets in Apple or Google Wallet without needing the app. |
| Platforms and integrations | BWeb, iPhone and Android, with Mailchimp, Facebook, Instagram, TikTok and a public API. No desktop app, which an A needs, and its pricing plans are offered only in the US, Canada, Australia, New Zealand, the UK and Ireland. | BWeb, iPhone and Android, with Stripe, Zoom, Google Meet, Apple and Google Wallet, plus Zapier and an API on Plus. No desktop app, which an A needs. |
| Best for | getting found by buyers on a big marketplace | community events and calendars people follow |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Eventbrite and Luma. How we grade
Price against what you get
Eventbrite starts at $15 a month and scores 3.3 out of 4 on features, ease of use and platforms. Luma starts at $59 a month and scores 3.0.
Eventbrite scores higher and starts $44 a month lower. Of the other event ticketing platforms on the chart, none scores higher than Eventbrite for less, and 1 scores higher than Luma for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Eventbrite starts at $15 per month and up, for Eventbrite Pro email sends. Luma starts at $59 per month, billed annually ($69 billed monthly).
- Eventbrite also covers reports.
At a glance
| Eventbrite | Luma | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $15 per month and up, for Eventbrite Pro email sends | $59 per month, billed annually ($69 billed monthly) |
| Free plan | Free to publish unlimited events. Free tickets carry no fees; paid tickets carry a 3.7% + $1.79 service fee and 2.9% processing per order, paid by buyers by default. Up to 250 marketing emails a day. | Unlimited events and guests, check-in, ticket types and coupons, reminders by email, text and WhatsApp, 500 invites or newsletters a week and 3 calendar admins. Paid tickets carry a 5% platform fee. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Eventbrite, Inc. | Luma Labs, Inc. |
| Price read from | eventbrite.com | luma.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Eventbrite
- Organizers who want buyers to find their events through a marketplace
- Free community events, which pay no fees
- Promoters who want email and ad tools beside ticketing
Luma
- Community organizers running meetups, clubs and free events
- Groups that want a calendar people can subscribe to
- Hosts of paid events who sell enough to cover Luma Plus
Worth knowing
Eventbrite
- Paid tickets carry a 3.7% + $1.79 service fee and 2.9% processing per order; buyers pay them by default, or the organizer can absorb them.
- The free account sends up to 250 marketing emails a day; more needs Pro from $15 a month, and ad spend for Eventbrite Ads, Facebook and Instagram is extra.
- Eventbrite says its pricing plans are offered in the US, Canada, Australia, New Zealand, the UK and Ireland, and Eventbrite Ads only in select markets.
- 24/7 chat support covers paid events; phone support and a strategic advisor come with the sales partnership.
Luma
- On the free plan Luma keeps 5% of each paid ticket on top of Stripe's fee; fees cannot be added at checkout, so organizers build them into the price.
- Free calendars send 500 invites or newsletters a week; Plus sends 5,000, and more costs $50 to $800 a month. Extra admins cost $12 a month ($9 billed yearly).
- The API and Zapier need Luma Plus, which applies to one calendar and cannot be moved to another.
- There is no multi-session event type; Luma suggests cloning an event, up to 30 copies at a time, for recurring sessions.
Key features
Eventbrite
- Events marketplace
- Events are listed on Eventbrite's own discovery marketplace, where buyers browse local events, so organizers can reach people beyond their own following.
- Ticketing and registration
- Custom event pages, several ticket types, add-ons, custom registration forms, waitlists, promo codes, embedded checkout and AI-assisted event creation.
- Reserved seating and timed entry
- Seat maps that let buyers pick seats, and timed-entry ticketing for attractions and exhibitions that admit people in time slots.
- Marketing tools
- Email campaigns to segmented lists of past buyers, Facebook and Instagram ad tools, TikTok promotion and paid Eventbrite Ads placements on the marketplace.
- Organizer app and Tap to Pay
- The iOS and Android Organizer app scans QR-code tickets, tracks live attendance and sales, and takes payment for tickets and merchandise at the door.
- Payouts before the event
- Eventbrite Payment Processing pays out before the event, with Instant Payouts in minutes or a custom schedule, and sales and fee reports.
Luma
- Event pages and calendars
- Themed event pages and calendars that people subscribe to, with event discovery on Luma, referrals that show who shared the event, and hidden locations for approved guests.
- Registration and tickets
- Paid, free and sliding-scale ticket types, approval or token-gated registration, group purchases, coupons and unlock codes, waitlists and custom registration questions.
- Reminders and newsletters
- Blasts and automatic reminders by email, text, push notification and WhatsApp, plus newsletters to calendar subscribers within the weekly send limit.
- Check-in and wallet passes
- Scan guests' QR codes at the door or check them in by name; tickets go into Apple Wallet or Google Wallet and work without the Luma app.
- Online and hybrid events
- Luma can create Zoom meetings or webinars for an event and track who attended, and supports Google Meet and hybrid events with both kinds of location.
- Payments
- Cards, Apple Pay, Google Pay and regional methods such as iDEAL, Konbini and PayNow through Stripe, plus crypto payments in SOL and USDC.
Plans
Eventbrite
Free$0
No subscription. Each paid ticket carries 3.7% + $1.79 plus 2.9% processing per order, paid by the buyer unless the organizer absorbs it; free events cost nothing.
Pro$15
per month and up
A subscription add-on for marketing email that raises the daily limit from 250 sends to between 2,000 and 10,000. Ticket fees still apply.
Sales partnershipCustom
For large or complex events: a strategic advisor, Eventbrite-sponsored marketing, and priority phone and 24/7 chat support.
Luma
Free$0
Unlimited events and guests. Luma keeps 5% of each paid ticket on top of Stripe's fee (typically 2.9% + 30¢), taken from the organizer's sales.
Luma Plus$59
per month, billed annually ($69 billed monthly)
0% platform fee, 5,000 invite and newsletter sends a week, 5 admins, tax collection, custom URLs, a check-in manager role, Zapier and the API.
EnterpriseCustom
Organization accounts with single sign-on, security restrictions, more integrations and APIs, and custom-built features.
Ways to pay less
Eventbrite
- Nonprofit
50% off Pro for qualifying nonprofits
Qualifying nonprofits get half off Eventbrite's Pro plans, and donation tickets carry discounted ticketing fees.
Luma
- Annual discount
Save 14% on Luma Plus with yearly billing
Luma Plus costs $59 a month billed yearly instead of $69 billed monthly, which the pricing page shows as a 14% saving; send add-ons save up to 11% yearly.
