Luma vs Tito
We give Luma a 3.2 GPA and Tito a 2.8, out of 4.0. Luma grades higher on value for money and ease of use. Tito grades higher on the free plan. They get the same grade on features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Luma
Event pages and calendars for community events, free or paid
How we grade them
| 3.2GPALumaVery good | 2.8GPATitoGood | |
|---|---|---|
| Value for money | AThe free plan keeps 5% of each paid ticket, $200 on 200 $20 tickets. Luma Plus cuts that to 0% for $59 a month billed yearly ($69 monthly), the smallest fee here at this size bar Zeffy's for nonprofits. You pay either way, as fees can't go on buyers, and Stripe's fee isn't counted. | B3% of each paid ticket, so 200 tickets at $20 costs you $120 a month, with Stripe or PayPal fees on top that we haven't counted. You pay it, since Tito won't add it for buyers, and it's billed in euros. Still one of the cheapest here at this size. |
| Free plan and trial | BFree for unlimited events and guests, with check-in, ticket types, coupons and reminders by email, text and WhatsApp. The caps are 500 invites or newsletters a week and 3 calendar admins, and the API and Zapier need Plus. | ANo subscription or setup fee, and every feature is included whatever you sell. Free events cost nothing, so a meetup that never charges never pays a thing. |
| Features | CApproval and token-gated sign-ups, sliding-scale tickets, wallet passes, Zoom and hybrid events, even crypto payments. But there's no multi-session event type, so recurring sessions mean cloning events, and no seating or door sales on record. | CEmbedded checkout, waitlists, secret and invoice tickets, discount codes, pages in 15 languages and check-in apps cover a conference well. But there's no reserved seating or selling at the door on record, and the fee can't be passed to buyers. |
| Ease of use | A4.9 from 19,103 App Store ratings. Putting up an event page is quick, and guests get tickets in Apple or Google Wallet without needing the app. | CNo App Store rating on record. You connect Stripe or PayPal and build an event page, and putting the checkout on your own site takes a snippet of code: easy for developers, less so for everyone else. |
| Platforms and integrations | BWeb, iPhone and Android, with Stripe, Zoom, Google Meet, Apple and Google Wallet, plus Zapier and an API on Plus. No desktop app, which an A needs. | BWeb, plus iPhone and Android check-in apps, with Stripe, PayPal, Google Tag Manager, Facebook, webhooks and a full read and write API. No desktop app, which an A needs. |
| Best for | community events and calendars people follow | tech conferences and meetups |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Luma and Tito. How we grade
Price against what you get
Luma starts at $59 a month and scores 3.0 out of 4 on features, ease of use and platforms. Tito has no paid plan and scores 2.3.
Luma scores higher, and starts $59 a month higher: the question is whether the extra is worth that to you. Of the other event ticketing platforms on the chart, 1 scores higher than Luma for less, and none scores higher than Tito for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Luma starts at $59 per month, billed annually ($69 billed monthly). Tito is free.
- Luma also covers email campaigns.
- Tito also covers reports.
At a glance
| Luma | Tito | |
|---|---|---|
| Pricing | Free plan | Free |
| Starts at | $59 per month, billed annually ($69 billed monthly) | Free |
| Free plan | Unlimited events and guests, check-in, ticket types and coupons, reminders by email, text and WhatsApp, 500 invites or newsletters a week and 3 calendar admins. Paid tickets carry a 5% platform fee. | No subscription or setup fee, and every feature is included. Free events cost nothing; paid tickets cost 3% each (2.5% for charity, nonprofit and community events) plus Stripe or PayPal fees. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Luma Labs, Inc. | Team Tito Limited |
| Price read from | luma.com | ti.to |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Luma
- Community organizers running meetups, clubs and free events
- Groups that want a calendar people can subscribe to
- Hosts of paid events who sell enough to cover Luma Plus
Tito
- Tech, developer and B2B conferences, workshops and meetups
- Organizers who want to embed checkout on their own site
- Developers who want a full API for registrations
Worth knowing
Luma
- On the free plan Luma keeps 5% of each paid ticket on top of Stripe's fee; fees cannot be added at checkout, so organizers build them into the price.
- Free calendars send 500 invites or newsletters a week; Plus sends 5,000, and more costs $50 to $800 a month. Extra admins cost $12 a month ($9 billed yearly).
- The API and Zapier need Luma Plus, which applies to one calendar and cannot be moved to another.
- There is no multi-session event type; Luma suggests cloning an event, up to 30 copies at a time, for recurring sessions.
Tito
- Tito keeps 3% of each paid ticket (2.5% for charity and community events), capped at €25 a ticket, plus Stripe or PayPal fees (2.9% + 30¢ with Stripe in the US).
- Fees cannot be passed to buyers as a separate booking fee; Tito suggests building them into the ticket price.
- Tito's fees are charged in euros: taken from each Stripe or PayPal payment, or billed monthly to a card for pay-by-invoice tickets.
- Tito Pro, a separate white-label product for invitation-only events, starts at €99 a month and has a waiting list.
Key features
Luma
- Event pages and calendars
- Themed event pages and calendars that people subscribe to, with event discovery on Luma, referrals that show who shared the event, and hidden locations for approved guests.
- Registration and tickets
- Paid, free and sliding-scale ticket types, approval or token-gated registration, group purchases, coupons and unlock codes, waitlists and custom registration questions.
- Reminders and newsletters
- Blasts and automatic reminders by email, text, push notification and WhatsApp, plus newsletters to calendar subscribers within the weekly send limit.
- Check-in and wallet passes
- Scan guests' QR codes at the door or check them in by name; tickets go into Apple Wallet or Google Wallet and work without the Luma app.
- Online and hybrid events
- Luma can create Zoom meetings or webinars for an event and track who attended, and supports Google Meet and hybrid events with both kinds of location.
- Payments
- Cards, Apple Pay, Google Pay and regional methods such as iDEAL, Konbini and PayNow through Stripe, plus crypto payments in SOL and USDC.
Tito
- Embeddable checkout widget
- Two lines of code put the full checkout on your own site; the ticket list is injected as HTML rather than an iframe, so it can be styled with your own CSS.
- Event pages and dashboard
- Hosted event pages, team accounts with control over who sees financial data, sales reports, custom attendee questions and exports to CSV.
- Check-in apps
- Native iOS and Android apps, or a web app on any device, scan QR codes or search attendees by name on the day.
- Ticket options
- Secret tickets, donation tickets, discount codes, waiting lists, pay-by-invoice tickets and messages to attendees from inside Tito.
- Multilingual event pages
- Event pages can be shown in attendees' own language, with automatic translations in 15 languages so far.
- REST API and webhooks
- A full read and write Admin API, a Check-in API and webhooks for pushing registrations to other systems, plus Google Tag Manager and Facebook plugins.
Plans
Luma
Free$0
Unlimited events and guests. Luma keeps 5% of each paid ticket on top of Stripe's fee (typically 2.9% + 30¢), taken from the organizer's sales.
Luma Plus$59
per month, billed annually ($69 billed monthly)
0% platform fee, 5,000 invite and newsletter sends a week, 5 admins, tax collection, custom URLs, a check-in manager role, Zapier and the API.
EnterpriseCustom
Organization accounts with single sign-on, security restrictions, more integrations and APIs, and custom-built features.
Tito
Free events$0
No charge for events with free tickets.
Tito fees$0
No subscription. The organizer pays 3% of each paid ticket, capped at €25 a ticket, plus Stripe or PayPal processing; it cannot be added on for buyers.
Charity, community & non-profit$0
A 2.5% fee per paid ticket for charity, nonprofit or community events with no commercial affiliation, on application.
Ways to pay less
Luma
- Annual discount
Save 14% on Luma Plus with yearly billing
Luma Plus costs $59 a month billed yearly instead of $69 billed monthly, which the pricing page shows as a 14% saving; send add-ons save up to 11% yearly.
Tito
- Nonprofit
2.5% fee for charity and community events
Charity, nonprofit and community organizations with no commercial affiliation pay 2.5% per ticket instead of 3%, by applying through a form.
