Luma vs Ticket Tailor
We give Luma a 3.2 GPA and Ticket Tailor a 3.0, out of 4.0. Luma grades higher on value for money and ease of use. Ticket Tailor grades higher on the free plan and features. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Luma
Event pages and calendars for community events, free or paid
Ticket Tailor
Event ticketing for a flat fee per ticket, with prepaid credits
How we grade them
| 3.2GPALumaVery good | 3.0GPATicket TailorVery good | |
|---|---|---|
| Value for money | AThe free plan keeps 5% of each paid ticket, $200 on 200 $20 tickets. Luma Plus cuts that to 0% for $59 a month billed yearly ($69 monthly), the smallest fee here at this size bar Zeffy's for nonprofits. You pay either way, as fees can't go on buyers, and Stripe's fee isn't counted. | B$0.85 a ticket as you sell, so 200 tickets at $20 is $170 a month plus VAT, and prepaid credits from $0.30 a ticket bring that down. You pay it unless you pass it on as a booking fee. Card processing through your own Stripe, PayPal or Square isn't counted. Among the cheaper ones here. |
| Free plan and trial | BFree for unlimited events and guests, with check-in, ticket types, coupons and reminders by email, text and WhatsApp. The caps are 500 invites or newsletters a week and 3 calendar admins, and the API and Zapier need Plus. | ANo subscription and nothing to pay until you sell a paid ticket, and your first five are free. Free events cost nothing up to 5,000 tickets a year, a cap few people will reach, though seated free tickets still use a credit each. |
| Features | CApproval and token-gated sign-ups, sliding-scale tickets, wallet passes, Zoom and hybrid events, even crypto payments. But there's no multi-session event type, so recurring sessions mean cloning events, and no seating or door sales on record. | BEvent pages, embedded checkout, reserved seating, timed and recurring slots, memberships, gift vouchers, waitlists and a check-in app that works offline and takes Tap to Pay. It covers selling, the door and getting paid, since the money lands in your own account. |
| Ease of use | A4.9 from 19,103 App Store ratings. Putting up an event page is quick, and guests get tickets in Apple or Google Wallet without needing the app. | CNo App Store rating on record. You connect your own Stripe, PayPal or Square account before you can take money, then build your event pages, so there's a bit to set up first. |
| Platforms and integrations | BWeb, iPhone and Android, with Stripe, Zoom, Google Meet, Apple and Google Wallet, plus Zapier and an API on Plus. No desktop app, which an A needs. | BWeb, iPhone and Android, with Mailchimp, HubSpot, Zapier, WordPress, a public API and an MCP connector for AI assistants. No desktop app, which an A needs. |
| Best for | community events and calendars people follow | a flat fee per ticket instead of a percentage |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Luma and Ticket Tailor. How we grade
Price against what you get
Luma starts at $59 a month and scores 3.0 out of 4 on features, ease of use and platforms. Ticket Tailor has no paid plan and scores 2.7.
Luma scores higher, and starts $59 a month higher: the question is whether the extra is worth that to you. Of the other event ticketing platforms on the chart, 1 scores higher than Luma for less, and none scores higher than Ticket Tailor for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Luma starts at $59 per month, billed annually ($69 billed monthly). Ticket Tailor is free.
- Ticket Tailor also covers reports.
At a glance
| Luma | Ticket Tailor | |
|---|---|---|
| Pricing | Free plan | Free |
| Starts at | $59 per month, billed annually ($69 billed monthly) | Free |
| Free plan | Unlimited events and guests, check-in, ticket types and coupons, reminders by email, text and WhatsApp, 500 invites or newsletters a week and 3 calendar admins. Paid tickets carry a 5% platform fee. | No subscription. Free tickets cost nothing up to 5,000 a year; paid tickets cost $0.85 each as you sell, or from $0.30 each with prepaid credits, plus VAT and card processing. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Luma Labs, Inc. | Zimma Ltd |
| Price read from | luma.com | tickettailor.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Luma
- Community organizers running meetups, clubs and free events
- Groups that want a calendar people can subscribe to
- Hosts of paid events who sell enough to cover Luma Plus
Ticket Tailor
- Organizers who want a flat per-ticket fee instead of a percentage
- Venues and attractions selling timed or recurring entry
- Charities and free events, which pay little or nothing
Worth knowing
Luma
- On the free plan Luma keeps 5% of each paid ticket on top of Stripe's fee; fees cannot be added at checkout, so organizers build them into the price.
- Free calendars send 500 invites or newsletters a week; Plus sends 5,000, and more costs $50 to $800 a month. Extra admins cost $12 a month ($9 billed yearly).
- The API and Zapier need Luma Plus, which applies to one calendar and cannot be moved to another.
- There is no multi-session event type; Luma suggests cloning an event, up to 30 copies at a time, for recurring sessions.
Ticket Tailor
- Paid tickets cost $0.85 each as you sell or from $0.30 with prepaid credits, plus VAT and processing (2.9% + $0.30 with Stripe in the US); organizers may pass fees to buyers.
- Reserved seats use an extra credit each, and tickets issued through the API or imported are charged even when free.
- Removing Ticket Tailor branding (white label) costs $49 a month and a custom domain alone $8; HubSpot, ActiveCampaign and Constant Contact links carry a monthly fee.
- You need your own Stripe, PayPal or Square account to take payments; Ticket Tailor never holds the ticket money.
Key features
Luma
- Event pages and calendars
- Themed event pages and calendars that people subscribe to, with event discovery on Luma, referrals that show who shared the event, and hidden locations for approved guests.
- Registration and tickets
- Paid, free and sliding-scale ticket types, approval or token-gated registration, group purchases, coupons and unlock codes, waitlists and custom registration questions.
- Reminders and newsletters
- Blasts and automatic reminders by email, text, push notification and WhatsApp, plus newsletters to calendar subscribers within the weekly send limit.
- Check-in and wallet passes
- Scan guests' QR codes at the door or check them in by name; tickets go into Apple Wallet or Google Wallet and work without the Luma app.
- Online and hybrid events
- Luma can create Zoom meetings or webinars for an event and track who attended, and supports Google Meet and hybrid events with both kinds of location.
- Payments
- Cards, Apple Pay, Google Pay and regional methods such as iDEAL, Konbini and PayNow through Stripe, plus crypto payments in SOL and USDC.
Ticket Tailor
- Box office and event pages
- Branded event pages with themes, colors and layouts, checkout embedded on your own site, password-protected private events and a cart that covers several events.
- Reserved seating
- Build seating charts for theaters, stadiums or dinner layouts so buyers choose their own seats; each seat reserved costs one extra credit.
- Check-in app with Tap to Pay
- The free iOS and Android app scans ticket QR codes with the phone camera or an external scanner, works without signal, and takes card sales at the door.
- Recurring events and memberships
- Repeating dates and time slots with a busy-times heat map, memberships and season passes, gift vouchers, waitlists and fee-free donations at checkout.
- Attendee email and reminders
- Free scheduled or instant email broadcasts by ticket type, plus text and WhatsApp reminders; buyers can add text reminders at checkout for a small fee.
- Integrations, API and MCP
- Direct links to Mailchimp, HubSpot, Constant Contact and ActiveCampaign, Zapier for other apps, a public API and an MCP connector for AI assistants.
Plans
Luma
Free$0
Unlimited events and guests. Luma keeps 5% of each paid ticket on top of Stripe's fee (typically 2.9% + 30¢), taken from the organizer's sales.
Luma Plus$59
per month, billed annually ($69 billed monthly)
0% platform fee, 5,000 invite and newsletter sends a week, 5 admins, tax collection, custom URLs, a check-in manager role, Zapier and the API.
EnterpriseCustom
Organization accounts with single sign-on, security restrictions, more integrations and APIs, and custom-built features.
Ticket Tailor
Free events$0
No fee for issuing up to 5,000 free tickets a year; larger free events get a quote. Seated free tickets still use one credit each.
Pay as you go$0
A flat $0.85 per paid ticket plus VAT, charged to the organizer, who can pass it to buyers as a booking fee. The first five tickets sold are free.
Pay upfront$0
Prepaid ticket credits from $0.30 per ticket plus VAT, in packs of at least 100, that never expire; the per-credit price falls as the pack grows.
Ways to pay less
Luma
- Annual discount
Save 14% on Luma Plus with yearly billing
Luma Plus costs $59 a month billed yearly instead of $69 billed monthly, which the pricing page shows as a 14% saving; send add-ons save up to 11% yearly.
Ticket Tailor
- Nonprofit
50% off fees for registered charities
Registered charities get half off Ticket Tailor's fees for good, applied from the billing page with proof of status; discounts are also offered to B Corps, PTAs and other nonprofits.
- Other savings
Half fee on tickets under $5
Tickets and products under $5, including booking fees and taxes, count as half a usage on application, so low-priced events pay half the normal fee.
