Billetto
European ticketing marketplace with ads you pay for per sale
Billetto report card
Very good · out of 4.0 · graded Oct 18, 2026
Best for European events that want help selling
Billetto is a ticketing marketplace in 14 European countries, from Denmark and the UK to Spain and Italy. Selling costs you nothing by default, since buyers pay 3.99% + €0.90 a ticket, and its own ads on Google, Meta and the marketplace are charged only when a ticket sells. It doesn't run in the US, and its fees are in euros.
Who Billetto is for
- Great if you run concerts, parties or festivals somewhere in Europe
- Handy when you want ads you only pay for once a ticket sells
- Good for Nordic events, with MobilePay, Swish and Vipps at checkout
Who Billetto is not for
- Skip it if you sell in the US, where Billetto doesn't run
- Not for you if you sell under 1,000 tickets a year and need the money before the event
Why Billetto gets a 3.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyBuyers pay by default, so you keep the ticket price. Billetto charges in euros: 3.99% + €0.90 a ticket plus VAT, €339.60 on 200 €20 tickets, with no separate card fee listed. You can absorb it instead, and the Growth plan, for 1,000+ tickets a year, can bring it down.
- AFree plan and trialNo monthly or setup fee on either plan, with the marketplace, email and text campaigns included. Essential covers up to 1,000 tickets a year, and above that Growth still has no monthly fee, with the ticket fee agreed case by case.
- BFeaturesSeating charts, memberships, early bird tickets, email and text campaigns, check-in by zone and entrance, a point-of-sale system, and ads on Google and Meta you pay for only when tickets sell. Money before the event needs the Growth plan.
- CEase of useNo App Store rating on record. An AI helper drafts event descriptions and suggests prices, but there are pages and tickets to build, and selling at the door needs an Adyen card terminal at €199.
- BPlatforms and integrationsWeb, iPhone and Android, with Adyen, PayPal, MobilePay, Vipps, Apple Pay and Google Pay, a public API and webhooks. But it runs only in 14 European countries, not the US, and there's no desktop app.
What these grades rest on. Graded from this listing, whose facts were read from Billetto's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/billetto#review"><img src="https://toolgpa.com/badge/billetto.svg" alt="Billetto: 3.0 GPA on ToolGPA" width="196" height="56"></a>Where Billetto stands among event ticketing platforms
Billetto's GPA of 3.0 is higher than 6 of the 11 other event ticketing platforms we grade, and level with 3.
It stands best on free plan and trial (A, above 5 of 11) and worst on ease of use (C, above 0).
Billetto has no paid plan.
On features, ease of use and platforms it scores 2.7 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 12 event ticketing platforms we grade, cut by the letter each got. Billetto’s own letter is outlined.
- BValue for moneyAbove 5 of 11, level with 4
- AFree plan and trialAbove 5 of 11, level with 6
- BFeaturesAbove 4 of 11, level with 6
- CEase of useAbove 0 of 11, level with 9
- BPlatforms and integrationsAbove 0 of 11, level with 11
Price against what you get
Each dot is one of 10 event ticketing platforms. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Billetto, or make your own?
Keep it
Billetto is free, so making your own would save you nothing.
And it is not the kind of software a weekend replaces.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Texts to thousands of numbers, registered with the carriers.
- Selling tickets and checking them at the door.
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Adyen, PayPal and Apple Pay among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- Hooks into the device itself: widgets.
- What a company asks for before it lets staff use something: roles and permissions.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Billetto’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Billetto?
Billetto is a ticketing platform and events marketplace operating in 14 European countries, from Denmark and the UK to Spain and Italy. Organizers sell tickets for free while buyers pay a booking fee, and can promote events through Billetto's own advertising on its marketplace, Google and Meta, charged only when a ticket sells. Email and text campaigns, seating charts, check-in tools and a point-of-sale system are included.
Billetto is free to use. See every plan
Good for
- Organizers in the Nordics, UK and the rest of Europe
- Promoters who want advertising they pay for only when tickets sell
- Concerts, parties and festivals with buyers who expect to pay a fee
Worth knowing
- Buyers pay 3.99% + €0.90 per ticket plus VAT by default; organizers can absorb it. Prices are shown in euros on Billetto's English pricing page.
- Billetto runs only in 14 European countries, including the UK and Ireland, and not in the US.
- Ticket money is paid out 3 to 5 working days after the event; money before the event comes only with the Growth plan.
- Billetto POS needs an Adyen terminal at €199 each, with an optional ticket printer at €270, both one-off purchases.
Key features
- Marketplace and pay-per-sale ads
- Events appear on Billetto's map-based marketplace, and Billetto Advertising runs automated ads on Google, Meta and email that are charged only when a ticket sells.
- Email and text campaigns
- Email and SMS campaigns, automatic reminders and follow-ups, shareable links and QR codes, with no extra app or charge.
- Ticket options
- Early bird and blind bird tickets, seating charts, memberships, an AI helper for event descriptions with suggested prices, and a checkout widget for your own site.
- Check-in and access control
- Scan tickets with a phone or dedicated scanners, track arrivals by ticket type or entrance, and manage zones, roles and entry permissions for large venues.
- Billetto POS
- Sell at the door from any phone, tablet or computer paired with an Adyen card terminal, print tickets on demand, and keep in-person and online sales in one back office.
- Local payment methods and API
- Buyers pay by card, Apple Pay, Google Pay, PayPal, MobilePay, Swish, Vipps or iDEAL depending on country; developers get a public API and webhooks.
Billetto pricing
- Starts at
- Free
- Free plan
- No monthly or setup fee for organizers. Buyers pay 3.99% + €0.90 per ticket plus VAT by default; organizers can choose to absorb it instead.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Essential | €0 | Up to 1,000 tickets a year. The buyer pays 3.99% + €0.90 per ticket (ex VAT) unless the organizer absorbs it; includes the marketplace, email and SMS. |
| Growth | €0 | For 1,000+ tickets a year: a fee of 3.99% + €0.90 or less, agreed case by case, plus most revenue paid out before the event and a success manager. |
Read from go.billetto.com on Oct 18, 2026. Prices change, so confirm with Billetto before you buy.
Works with
- Adyen
- PayPal
- Apple Pay
- Google Pay
- MobilePay
- Vipps
Billetto alternatives
- Billetto vs Eventbrite
Free plan · from $15/mo
- Billetto vs Universe
Free plan
- Billetto vs Tito
Free
Common questions
Is Billetto free?
Yes. Billetto is free to use. No monthly or setup fee for organizers. Buyers pay 3.99% + €0.90 per ticket plus VAT by default; organizers can choose to absorb it instead.
How much does Billetto cost?
Billetto lists 2 plans. Essential: €0. Growth: €0. Prices were read from go.billetto.com on Oct 18, 2026.
What platforms does Billetto work on?
Billetto is available on Web, iOS and Android.
Does Billetto have a Windows app?
No Windows app was listed when its pages were read on Oct 18, 2026. Billetto is listed for Web, iOS and Android.
Does Billetto have a macOS app?
No macOS app was listed when its pages were read on Oct 18, 2026. Billetto is listed for Web, iOS and Android.
Is Billetto open source?
Billetto is not described as open source on its own site, as read on Oct 18, 2026.
Does Billetto have an API?
Yes. Billetto offers a public API, according to its own site.
What does Billetto integrate with?
Billetto's listing names Adyen, PayPal, Apple Pay, Google Pay, MobilePay and Vipps. A listing names up to eight integrations, so it may connect to more.
Who makes Billetto?
Billetto is made by Billetto ApS. It dates from 2009.
What are the alternatives to Billetto?
The closest alternatives to Billetto in our directory are Eventbrite, Ticket Tailor, Universe, Tito and Humanitix. Each one has a side-by-side comparison with Billetto.
How does Billetto compare with other event ticketing platforms?
Billetto's GPA of 3.0 is higher than 6 of the 11 other event ticketing platforms we grade, and level with 3. It stands best on free plan and trial (A, above 5 of 11) and worst on ease of use (C, above 0).
Is Billetto good value for money?
ToolGPA grades Billetto B for value for money. Billetto has no paid plan. On features, ease of use and platforms it scores 2.7 out of 4, and no tool on the category's chart scores higher without costing more.
Could I make my own version of Billetto?
Billetto is free, so making your own would save you nothing. And it is not the kind of software a weekend replaces. What you could not make: Newsletters sent to thousands of people that still reach the inbox. Texts to thousands of numbers, registered with the carriers. Selling tickets and checking them at the door. A real app for iOS and Android. Something home-made would be a web page. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.