The Billetto Insider’s Guide
Everything we know about Billetto in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Billetto
The Insider’s Guide
European ticketing marketplace with ads you pay for per sale
Every plan, grade, refund rule and rival among event ticketing platforms, read from Billetto’s own pages.
Made by Billetto ApS · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Billetto’s own pages, its app-store listings and our grades. Every fact in it is on Billetto’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
3.0
GPA, above 6 of the 11 other event ticketing platforms we grade
Billetto is a ticketing platform and events marketplace operating in 14 European countries, from Denmark and the UK to Spain and Italy. Organizers sell tickets for free while buyers pay a booking fee, and can promote events through Billetto's own advertising on its marketplace, Google and Meta, charged only when a ticket sells. Email and text campaigns, seating charts, check-in tools and a point-of-sale system are included.
To get you started, here are 8 things to know about Billetto, taken from its own pages and our grades.
- 1
Best for European events that want help selling
It doesn't run in the US, and its fees are in euros.
- 2
It is free
Billetto has no paid plan at all. No monthly or setup fee for organizers. Buyers pay 3.99% + €0.90 per ticket plus VAT by default; organizers can choose to absorb it instead.
- 3
It runs on 3 platforms
Web, iOS and Android.
- 4
Marketplace and pay-per-sale ads
Events appear on Billetto's map-based marketplace, and Billetto Advertising runs automated ads on Google, Meta and email that are charged only when a ticket sells.
- 5
Email and text campaigns
Email and SMS campaigns, automatic reminders and follow-ups, shareable links and QR codes, with no extra app or charge.
- 6
Ticket options
Early bird and blind bird tickets, seating charts, memberships, an AI helper for event descriptions with suggested prices, and a checkout widget for your own site.
- 7
A 3.0 GPA, above 6 of 11
That is against the other event ticketing platforms we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
Billetto is free, so making your own would save you nothing.
Billetto at a glance
- Pricing
- Free
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web, iOS, Android
- Made by
- Billetto ApS, since 2009
- Category
- Event Ticketing
- Our grade
- 3.0 GPA, very good
The report card
Best for European events that want help selling
Billetto is a ticketing marketplace in 14 European countries, from Denmark and the UK to Spain and Italy. Selling costs you nothing by default, since buyers pay 3.99% + €0.90 a ticket, and its own ads on Google, Meta and the marketplace are charged only when a ticket sells. It doesn't run in the US, and its fees are in euros.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Buyers pay by default, so you keep the ticket price. Billetto charges in euros: 3.99% + €0.90 a ticket plus VAT, €339.60 on 200 €20 tickets, with no separate card fee listed. You can absorb it instead, and the Growth plan, for 1,000+ tickets a year, can bring it down. |
| Free plan and trial | A | No monthly or setup fee on either plan, with the marketplace, email and text campaigns included. Essential covers up to 1,000 tickets a year, and above that Growth still has no monthly fee, with the ticket fee agreed case by case. |
| Features | B | Seating charts, memberships, early bird tickets, email and text campaigns, check-in by zone and entrance, a point-of-sale system, and ads on Google and Meta you pay for only when tickets sell. Money before the event needs the Growth plan. |
| Ease of use | C | No App Store rating on record. An AI helper drafts event descriptions and suggests prices, but there are pages and tickets to build, and selling at the door needs an Adyen card terminal at €199. |
| Platforms and integrations | B | Web, iPhone and Android, with Adyen, PayPal, MobilePay, Vipps, Apple Pay and Google Pay, a public API and webhooks. But it runs only in 14 European countries, not the US, and there's no desktop app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Billetto is for
- Great if you run concerts, parties or festivals somewhere in Europe
- Handy when you want ads you only pay for once a ticket sells
- Good for Nordic events, with MobilePay, Swish and Vipps at checkout
Who it is not for
- Skip it if you sell in the US, where Billetto doesn't run
- Not for you if you sell under 1,000 tickets a year and need the money before the event
Good to know
Good for
- Organizers in the Nordics, UK and the rest of Europe
- Promoters who want advertising they pay for only when tickets sell
- Concerts, parties and festivals with buyers who expect to pay a fee
Worth knowing
- Buyers pay 3.99% + €0.90 per ticket plus VAT by default; organizers can absorb it. Prices are shown in euros on Billetto's English pricing page.
- Billetto runs only in 14 European countries, including the UK and Ireland, and not in the US.
- Ticket money is paid out 3 to 5 working days after the event; money before the event comes only with the Growth plan.
- Billetto POS needs an Adyen terminal at €199 each, with an optional ticket printer at €270, both one-off purchases.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Free
No paid plan at all
Billetto is free to use.
Buyers pay by default, so you keep the ticket price.
Essential
€0
Up to 1,000 tickets a year. The buyer pays 3.99% + €0.90 per ticket (ex VAT) unless the organizer absorbs it; includes the marketplace, email and SMS.
Growth
€0
For 1,000+ tickets a year: a fee of 3.99% + €0.90 or less, agreed case by case, plus most revenue paid out before the event and a success manager.
The free plan
No monthly or setup fee for organizers. Buyers pay 3.99% + €0.90 per ticket plus VAT by default; organizers can choose to absorb it instead.
Read from go.billetto.com on Oct 18, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
European ticketing marketplace with ads you pay for per sale. Here is what it does, as its own site describes it, and what it covers: public API, AI features, email campaigns, sMS marketing, ticketing.
Money before the event needs the Growth plan.
- Marketplace and pay-per-sale ads
- Events appear on Billetto's map-based marketplace, and Billetto Advertising runs automated ads on Google, Meta and email that are charged only when a ticket sells.
- Email and text campaigns
- Email and SMS campaigns, automatic reminders and follow-ups, shareable links and QR codes, with no extra app or charge.
- Ticket options
- Early bird and blind bird tickets, seating charts, memberships, an AI helper for event descriptions with suggested prices, and a checkout widget for your own site.
- Check-in and access control
- Scan tickets with a phone or dedicated scanners, track arrivals by ticket type or entrance, and manage zones, roles and entry permissions for large venues.
- Billetto POS
- Sell at the door from any phone, tablet or computer paired with an Adyen card terminal, print tickets on demand, and keep in-person and online sales in one back office.
- Local payment methods and API
- Buyers pay by card, Apple Pay, Google Pay, PayPal, MobilePay, Swish, Vipps or iDEAL depending on country; developers get a public API and webhooks.
Where it runs
- Web
- iOS
- Android
What it works with
- Adyen
- PayPal
- Apple Pay
- Google Pay
- MobilePay
- Vipps
Billetto is made by Billetto ApS, and has been around since 2009.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
6/11
Other event ticketing platforms it is graded above
Billetto's GPA of 3.0 is higher than 6 of the 11 other event ticketing platforms we grade, and level with 3.
It stands best on free plan and trial (A, above 5 of 11) and worst on ease of use (C, above 0).
Billetto has no paid plan.
On features, ease of use and platforms it scores 2.7 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 12 event ticketing platforms we grade, cut by the letter each got. Billetto’s own letter is outlined.
- BValue for moneyAbove 5 of 11
- AFree plan and trialAbove 5 of 11
- BFeaturesAbove 4 of 11
- CEase of useAbove 0 of 11
- BPlatforms and integrationsAbove 0 of 11
Price against what you get
Each dot is one of 10 event ticketing platforms. Further left costs less; higher up scores better on features, ease of use and platforms. Billetto is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
Billetto is free, so making your own would save you nothing.
And it is not the kind of software a weekend replaces.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Texts to thousands of numbers, registered with the carriers.
- Selling tickets and checking them at the door.
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Adyen, PayPal and Apple Pay among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- Hooks into the device itself: widgets.
- What a company asks for before it lets staff use something: roles and permissions.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Billetto’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Eventbrite, Ticket Tailor, Universe, Tito and Humanitix
The 5 tools Billetto is most often weighed against, with where each one differs from it.
- 3.0GPA
Eventbrite
Free plan · from $15/mo
Ticketing and event marketplace, with fees usually paid by buyers.
- Billetto also covers sMS marketing.
- Eventbrite also covers reports.
- 3.0GPA
Ticket Tailor
Free
Event ticketing for a flat fee per ticket, with prepaid credits.
- Billetto also covers sMS marketing.
- Ticket Tailor also covers reports.
- 2.6GPA
Universe
Free plan
Self-service ticketing from the Live Nation and Ticketmaster group.
- Billetto also covers email campaigns and sMS marketing.
- Universe also covers reports.
- 2.8GPA
Tito
Free
Ticketing for conferences and meetups, for 3% of each ticket.
- Billetto also covers email campaigns and sMS marketing.
- Tito also covers reports.
- 3.0GPA
Humanitix
Free
Event ticketing run as a charity that gives its profits away.
- Billetto also covers sMS marketing.
- Humanitix also covers reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Billetto free?
Yes. Billetto is free to use.
How much does Billetto cost?
Billetto lists 2 plans. Essential: €0.
What platforms does Billetto work on?
Billetto is available on Web, iOS and Android.
Does Billetto have a Windows app?
No Windows app was listed when its pages were read on Oct 18, 2026. Billetto is listed for Web, iOS and Android.
Does Billetto have a macOS app?
No macOS app was listed when its pages were read on Oct 18, 2026. Billetto is listed for Web, iOS and Android.
Is Billetto open source?
Billetto is not described as open source on its own site, as read on Oct 18, 2026.
Does Billetto have an API?
Yes. Billetto offers a public API, according to its own site.
What does Billetto integrate with?
Billetto's listing names Adyen, PayPal, Apple Pay, Google Pay, MobilePay and Vipps.
Who makes Billetto?
Billetto is made by Billetto ApS. It dates from 2009.
What are the alternatives to Billetto?
The closest alternatives to Billetto in our directory are Eventbrite, Ticket Tailor, Universe, Tito and Humanitix.
How does Billetto compare with other event ticketing platforms?
Billetto's GPA of 3.0 is higher than 6 of the 11 other event ticketing platforms we grade, and level with 3.
Is Billetto good value for money?
ToolGPA grades Billetto B for value for money. Billetto has no paid plan.
Could I make my own version of Billetto?
Billetto is free, so making your own would save you nothing. And it is not the kind of software a weekend replaces.
Where this guide comes from
The prices, plans, platforms and features were read from Billetto’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Billetto's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Billetto ApS. Prices change, so check billetto.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Billetto, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/billetto
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Billetto: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/billetto
Know someone choosing between event ticketing platforms?
Send them this guide: toolgpa.com/tools/billetto/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded event ticketing platforms after Billetto, each with an Insider's Guide of its own.
- Event Ticketing Insider's GuideEvery one of the 12 event ticketing platforms we grade, compared
- Luma Insider's GuideEvent pages and calendars for community events, free or paid3.2 GPA
- Zeffy Insider's GuideFree event ticketing and fundraising for nonprofits3.2 GPA
- Eventbrite Insider's GuideTicketing and event marketplace, with fees usually paid by buyers3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Billetto’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Billetto is a trademark of its owner, and this guide is not made, paid for or approved by Billetto ApS. Prices and plans change: check billetto.com before you buy.