Billetto vs Ticket Tailor
We give Billetto and Ticket Tailor the same GPA: 3.0 out of 4.0. They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Ticket Tailor
Event ticketing for a flat fee per ticket, with prepaid credits
How we grade them
| 3.0GPABillettoVery good | 3.0GPATicket TailorVery good | |
|---|---|---|
| Value for money | BBuyers pay by default, so you keep the ticket price. Billetto charges in euros: 3.99% + €0.90 a ticket plus VAT, €339.60 on 200 €20 tickets, with no separate card fee listed. You can absorb it instead, and the Growth plan, for 1,000+ tickets a year, can bring it down. | B$0.85 a ticket as you sell, so 200 tickets at $20 is $170 a month plus VAT, and prepaid credits from $0.30 a ticket bring that down. You pay it unless you pass it on as a booking fee. Card processing through your own Stripe, PayPal or Square isn't counted. Among the cheaper ones here. |
| Free plan and trial | ANo monthly or setup fee on either plan, with the marketplace, email and text campaigns included. Essential covers up to 1,000 tickets a year, and above that Growth still has no monthly fee, with the ticket fee agreed case by case. | ANo subscription and nothing to pay until you sell a paid ticket, and your first five are free. Free events cost nothing up to 5,000 tickets a year, a cap few people will reach, though seated free tickets still use a credit each. |
| Features | BSeating charts, memberships, early bird tickets, email and text campaigns, check-in by zone and entrance, a point-of-sale system, and ads on Google and Meta you pay for only when tickets sell. Money before the event needs the Growth plan. | BEvent pages, embedded checkout, reserved seating, timed and recurring slots, memberships, gift vouchers, waitlists and a check-in app that works offline and takes Tap to Pay. It covers selling, the door and getting paid, since the money lands in your own account. |
| Ease of use | CNo App Store rating on record. An AI helper drafts event descriptions and suggests prices, but there are pages and tickets to build, and selling at the door needs an Adyen card terminal at €199. | CNo App Store rating on record. You connect your own Stripe, PayPal or Square account before you can take money, then build your event pages, so there's a bit to set up first. |
| Platforms and integrations | BWeb, iPhone and Android, with Adyen, PayPal, MobilePay, Vipps, Apple Pay and Google Pay, a public API and webhooks. But it runs only in 14 European countries, not the US, and there's no desktop app. | BWeb, iPhone and Android, with Mailchimp, HubSpot, Zapier, WordPress, a public API and an MCP connector for AI assistants. No desktop app, which an A needs. |
| Best for | European events that want help selling | a flat fee per ticket instead of a percentage |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Billetto and Ticket Tailor. How we grade
Price against what you get
Billetto has no paid plan and scores 2.7 out of 4 on features, ease of use and platforms. Ticket Tailor has no paid plan and scores 2.7.
On this chart the two sit in the same place: the same score for the same starting price. Of the other event ticketing platforms on the chart, none scores higher than Billetto for less, and none scores higher than Ticket Tailor for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Billetto is free. Ticket Tailor is free.
- Billetto also covers sMS marketing.
- Ticket Tailor also covers reports.
At a glance
| Billetto | Ticket Tailor | |
|---|---|---|
| Pricing | Free | Free |
| Starts at | Free | Free |
| Free plan | No monthly or setup fee for organizers. Buyers pay 3.99% + €0.90 per ticket plus VAT by default; organizers can choose to absorb it instead. | No subscription. Free tickets cost nothing up to 5,000 a year; paid tickets cost $0.85 each as you sell, or from $0.30 each with prepaid credits, plus VAT and card processing. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Billetto ApS | Zimma Ltd |
| Price read from | go.billetto.com | tickettailor.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Billetto
- Organizers in the Nordics, UK and the rest of Europe
- Promoters who want advertising they pay for only when tickets sell
- Concerts, parties and festivals with buyers who expect to pay a fee
Ticket Tailor
- Organizers who want a flat per-ticket fee instead of a percentage
- Venues and attractions selling timed or recurring entry
- Charities and free events, which pay little or nothing
Worth knowing
Billetto
- Buyers pay 3.99% + €0.90 per ticket plus VAT by default; organizers can absorb it. Prices are shown in euros on Billetto's English pricing page.
- Billetto runs only in 14 European countries, including the UK and Ireland, and not in the US.
- Ticket money is paid out 3 to 5 working days after the event; money before the event comes only with the Growth plan.
- Billetto POS needs an Adyen terminal at €199 each, with an optional ticket printer at €270, both one-off purchases.
Ticket Tailor
- Paid tickets cost $0.85 each as you sell or from $0.30 with prepaid credits, plus VAT and processing (2.9% + $0.30 with Stripe in the US); organizers may pass fees to buyers.
- Reserved seats use an extra credit each, and tickets issued through the API or imported are charged even when free.
- Removing Ticket Tailor branding (white label) costs $49 a month and a custom domain alone $8; HubSpot, ActiveCampaign and Constant Contact links carry a monthly fee.
- You need your own Stripe, PayPal or Square account to take payments; Ticket Tailor never holds the ticket money.
Key features
Billetto
- Marketplace and pay-per-sale ads
- Events appear on Billetto's map-based marketplace, and Billetto Advertising runs automated ads on Google, Meta and email that are charged only when a ticket sells.
- Email and text campaigns
- Email and SMS campaigns, automatic reminders and follow-ups, shareable links and QR codes, with no extra app or charge.
- Ticket options
- Early bird and blind bird tickets, seating charts, memberships, an AI helper for event descriptions with suggested prices, and a checkout widget for your own site.
- Check-in and access control
- Scan tickets with a phone or dedicated scanners, track arrivals by ticket type or entrance, and manage zones, roles and entry permissions for large venues.
- Billetto POS
- Sell at the door from any phone, tablet or computer paired with an Adyen card terminal, print tickets on demand, and keep in-person and online sales in one back office.
- Local payment methods and API
- Buyers pay by card, Apple Pay, Google Pay, PayPal, MobilePay, Swish, Vipps or iDEAL depending on country; developers get a public API and webhooks.
Ticket Tailor
- Box office and event pages
- Branded event pages with themes, colors and layouts, checkout embedded on your own site, password-protected private events and a cart that covers several events.
- Reserved seating
- Build seating charts for theaters, stadiums or dinner layouts so buyers choose their own seats; each seat reserved costs one extra credit.
- Check-in app with Tap to Pay
- The free iOS and Android app scans ticket QR codes with the phone camera or an external scanner, works without signal, and takes card sales at the door.
- Recurring events and memberships
- Repeating dates and time slots with a busy-times heat map, memberships and season passes, gift vouchers, waitlists and fee-free donations at checkout.
- Attendee email and reminders
- Free scheduled or instant email broadcasts by ticket type, plus text and WhatsApp reminders; buyers can add text reminders at checkout for a small fee.
- Integrations, API and MCP
- Direct links to Mailchimp, HubSpot, Constant Contact and ActiveCampaign, Zapier for other apps, a public API and an MCP connector for AI assistants.
Plans
Billetto
Essential€0
Up to 1,000 tickets a year. The buyer pays 3.99% + €0.90 per ticket (ex VAT) unless the organizer absorbs it; includes the marketplace, email and SMS.
Growth€0
For 1,000+ tickets a year: a fee of 3.99% + €0.90 or less, agreed case by case, plus most revenue paid out before the event and a success manager.
Ticket Tailor
Free events$0
No fee for issuing up to 5,000 free tickets a year; larger free events get a quote. Seated free tickets still use one credit each.
Pay as you go$0
A flat $0.85 per paid ticket plus VAT, charged to the organizer, who can pass it to buyers as a booking fee. The first five tickets sold are free.
Pay upfront$0
Prepaid ticket credits from $0.30 per ticket plus VAT, in packs of at least 100, that never expire; the per-credit price falls as the pack grows.
Ways to pay less
Billetto
No public discounts listed.
Ticket Tailor
- Nonprofit
50% off fees for registered charities
Registered charities get half off Ticket Tailor's fees for good, applied from the billing page with proof of status; discounts are also offered to B Corps, PTAs and other nonprofits.
- Other savings
Half fee on tickets under $5
Tickets and products under $5, including booking fees and taxes, count as half a usage on application, so low-priced events pay half the normal fee.
