Billetto vs Universe
We give Billetto a 3.0 GPA and Universe a 2.6, out of 4.0. Billetto grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Universe
Self-service ticketing from the Live Nation and Ticketmaster group
Free plan
How we grade them
| 3.0GPABillettoVery good | 2.6GPAUniverseGood | |
|---|---|---|
| Value for money | BBuyers pay by default, so you keep the ticket price. Billetto charges in euros: 3.99% + €0.90 a ticket plus VAT, €339.60 on 200 €20 tickets, with no separate card fee listed. You can absorb it instead, and the Growth plan, for 1,000+ tickets a year, can bring it down. | C2% + $0.79 a ticket on Starter, $238 on 200 $20 tickets, with processing on top that we haven't counted. You absorb it or pass it to buyers. Standard's 2.5% + $1.99 makes the same month $498. Middle of the pack here. |
| Free plan and trial | ANo monthly or setup fee on either plan, with the marketplace, email and text campaigns included. Essential covers up to 1,000 tickets a year, and above that Growth still has no monthly fee, with the ticket fee agreed case by case. | ANo setup fee, free events cost nothing, and Starter and Standard have no subscription: you only pay per paid ticket. Only the custom Pro plan costs more, and most organizers won't need it. |
| Features | BSeating charts, memberships, early bird tickets, email and text campaigns, check-in by zone and entrance, a point-of-sale system, and ads on Google and Meta you pay for only when tickets sell. Money before the event needs the Growth plan. | CTicket types, add-ons, presales, payment plans, tiered tickets, a waiting room for busy onsales and a door app. But it's built for general admission and timed entry, with no reserved seating on record, and selling on Ticketmaster needs Pro. |
| Ease of use | CNo App Store rating on record. An AI helper drafts event descriptions and suggests prices, but there are pages and tickets to build, and selling at the door needs an Adyen card terminal at €199. | CNo App Store rating on record. Setting up tickets and add-ons is self-service, but sales tax is yours to handle, since Universe doesn't remit it. |
| Platforms and integrations | BWeb, iPhone and Android, with Adyen, PayPal, MobilePay, Vipps, Apple Pay and Google Pay, a public API and webhooks. But it runs only in 14 European countries, not the US, and there's no desktop app. | BWeb, iPhone and Android, with Stripe, Mailchimp, Zapier, Google Analytics, Facebook Pixel and a GraphQL API. Ticketmaster's marketplace needs Pro, and there's no desktop app. |
| Best for | European events that want help selling | general admission nights and timed-entry attractions |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Billetto and Universe. How we grade
Where they differ
- Billetto also covers email campaigns and sMS marketing.
- Universe also covers reports.
In commonFree planWebiOSAndroidPublic APITicketing
At a glance
| Billetto | Universe | |
|---|---|---|
| Pricing | Free | Free plan |
| Starts at | Free | Not published |
| Free plan | No monthly or setup fee for organizers. Buyers pay 3.99% + €0.90 per ticket plus VAT by default; organizers can choose to absorb it instead. | No setup fee and free events cost nothing. Paid tickets carry a service fee of 2% + $0.79 on Starter, capped at $19.95 a ticket, plus processing; organizers can pass it to buyers. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Billetto ApS | Universe Experiences Inc. |
| Price read from | go.billetto.com | universe.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Billetto
- Organizers in the Nordics, UK and the rest of Europe
- Promoters who want advertising they pay for only when tickets sell
- Concerts, parties and festivals with buyers who expect to pay a fee
Universe
- Clubs, attractions and other general admission or timed-entry events
- Organizers who may later want to sell through Ticketmaster
- Free events, which carry no fees
Worth knowing
Billetto
- Buyers pay 3.99% + €0.90 per ticket plus VAT by default; organizers can absorb it. Prices are shown in euros on Billetto's English pricing page.
- Billetto runs only in 14 European countries, including the UK and Ireland, and not in the US.
- Ticket money is paid out 3 to 5 working days after the event; money before the event comes only with the Growth plan.
- Billetto POS needs an Adyen terminal at €199 each, with an optional ticket printer at €270, both one-off purchases.
Universe
- Paid tickets cost 2% + $0.79 on Starter or 2.5% + $1.99 on Standard, capped at $19.95 a ticket, plus processing; buyers can be made to pay both.
- Selling on Ticketmaster, dynamic pricing, RFID and account management come only with the custom-priced Pro plan.
- There is no free trial of paid plans, though accounts and event pages are free to create.
- Universe does not remit taxes: organizers who add sales tax at checkout must handle it themselves.
Key features
Billetto
- Marketplace and pay-per-sale ads
- Events appear on Billetto's map-based marketplace, and Billetto Advertising runs automated ads on Google, Meta and email that are charged only when a ticket sells.
- Email and text campaigns
- Email and SMS campaigns, automatic reminders and follow-ups, shareable links and QR codes, with no extra app or charge.
- Ticket options
- Early bird and blind bird tickets, seating charts, memberships, an AI helper for event descriptions with suggested prices, and a checkout widget for your own site.
- Check-in and access control
- Scan tickets with a phone or dedicated scanners, track arrivals by ticket type or entrance, and manage zones, roles and entry permissions for large venues.
- Billetto POS
- Sell at the door from any phone, tablet or computer paired with an Adyen card terminal, print tickets on demand, and keep in-person and online sales in one back office.
- Local payment methods and API
- Buyers pay by card, Apple Pay, Google Pay, PayPal, MobilePay, Swish, Vipps or iDEAL depending on country; developers get a public API and webhooks.
Universe
- Ticket types and add-ons
- Unlimited ticket types including password-protected, discounted and donation tickets, add-ons with pictures, custom checkout questions and ticket transfers.
- Sales channels
- Sell on your own website, on Facebook and on Universe's own event listings; Pro adds Ticketmaster's marketplace and partner affiliate channels.
- Presales and payment plans
- Standard adds cardholder presales, payment plans (not offered in Europe), tiered tickets that open when another type sells out, and team permissions.
- BoxOffice app
- The BoxOffice app for iOS and Android scans tickets and sells at the door; RFID access control, paper tickets and badges cost extra.
- High-demand onsales
- A waiting room queues buyers during busy onsales, and Universe submits chargeback evidence for disputes on Universe Payments.
- API and integrations
- A GraphQL API and webhooks for event and sales data, plus Mailchimp, Zapier, Google Analytics and Facebook Pixel.
Plans
Billetto
Essential€0
Up to 1,000 tickets a year. The buyer pays 3.99% + €0.90 per ticket (ex VAT) unless the organizer absorbs it; includes the marketplace, email and SMS.
Growth€0
For 1,000+ tickets a year: a fee of 3.99% + €0.90 or less, agreed case by case, plus most revenue paid out before the event and a success manager.
Universe
Starter$0
2% + $0.79 per paid ticket, capped at $19.95, plus VAT and processing; absorbed or passed to buyers. Ticket types, add-ons, door sales and analytics.
Standard$0
2.5% + $1.99 per paid ticket, capped at $19.95, plus processing. Adds team permissions, cardholder presales, payment plans and tiered tickets.
ProCustom
An a la carte plan with selling on Ticketmaster, dynamic pricing, RFID access control, an account manager, onsite and contact center support.
Ways to pay less
Billetto
No public discounts listed.
Universe
- Nonprofit
Special pricing for registered nonprofits
Registered nonprofits and charities can request special pricing; once approved they get a referral code to enter on each event page.
