Universe
Self-service ticketing from the Live Nation and Ticketmaster group
Universe report card
Good · out of 4.0 · graded Oct 18, 2026
Best for general admission nights and timed-entry attractions
Universe is self-service ticketing from the Live Nation and Ticketmaster group, aimed at clubs, parties and attractions with general admission or timed entry. Starter costs 2% + $0.79 a ticket, and you can pass fees to buyers. The big draw is a route onto Ticketmaster's marketplace, but that sits on the custom-priced Pro plan.
Who Universe is for
- Great if you run club nights or parties and may grow into Ticketmaster
- Handy when you expect a rush, as a waiting room queues buyers
- Good for attractions selling timed-entry tickets
Who Universe is not for
- Skip it if you need reserved seating
- Not for you if you want sales tax collected and paid over for you
- Pricey if you need Standard's presales, as the fee jumps to 2.5% + $1.99
Why Universe gets a 2.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money2% + $0.79 a ticket on Starter, $238 on 200 $20 tickets, with processing on top that we haven't counted. You absorb it or pass it to buyers. Standard's 2.5% + $1.99 makes the same month $498. Middle of the pack here.
- AFree plan and trialNo setup fee, free events cost nothing, and Starter and Standard have no subscription: you only pay per paid ticket. Only the custom Pro plan costs more, and most organizers won't need it.
- CFeaturesTicket types, add-ons, presales, payment plans, tiered tickets, a waiting room for busy onsales and a door app. But it's built for general admission and timed entry, with no reserved seating on record, and selling on Ticketmaster needs Pro.
- CEase of useNo App Store rating on record. Setting up tickets and add-ons is self-service, but sales tax is yours to handle, since Universe doesn't remit it.
- BPlatforms and integrationsWeb, iPhone and Android, with Stripe, Mailchimp, Zapier, Google Analytics, Facebook Pixel and a GraphQL API. Ticketmaster's marketplace needs Pro, and there's no desktop app.
What these grades rest on. Graded from this listing, whose facts were read from Universe's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Universe? Put this grade on your site
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<a href="https://toolgpa.com/tools/universe#review"><img src="https://toolgpa.com/badge/universe.svg" alt="Universe: 2.6 GPA on ToolGPA" width="196" height="56"></a>Where Universe stands among event ticketing platforms
Universe's GPA of 2.6 is higher than 1 of the 11 other event ticketing platforms we grade, and level with 2.
It stands best on free plan and trial (A, above 5 of 11) and worst on features (C, above 0).
Each grade against the category
Every bar is all 12 event ticketing platforms we grade, cut by the letter each got. Universe’s own letter is outlined.
- CValue for moneyAbove 1 of 11, level with 3
- AFree plan and trialAbove 5 of 11, level with 6
- CFeaturesAbove 0 of 11, level with 3
- CEase of useAbove 0 of 11, level with 9
- BPlatforms and integrationsAbove 0 of 11, level with 11
Keep Universe, or make your own?
Keep it
The plain part of Universe you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 8 of the 11 other event ticketing platforms grade higher.
What you could make
- Reports: an app builder makes this well.
What you could not
- Selling tickets and checking them at the door.
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Stripe, Mailchimp and Zapier among them, and has an API.
- What a company asks for before it lets staff use something: roles and permissions.
What this rests on. Universe’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Universe?
Universe is a self-service ticketing platform for general admission and timed-entry events, such as clubs and attractions, backed by Live Nation Entertainment, the parent of Ticketmaster. Organizers sell on their own site, on Facebook and on Universe's own listings, and its custom Pro plan can put events on Ticketmaster's marketplace. Free events cost nothing; paid tickets carry a service fee per ticket that organizers can pass to buyers.
Universe has a free plan. See every plan
Good for
- Clubs, attractions and other general admission or timed-entry events
- Organizers who may later want to sell through Ticketmaster
- Free events, which carry no fees
Worth knowing
- Paid tickets cost 2% + $0.79 on Starter or 2.5% + $1.99 on Standard, capped at $19.95 a ticket, plus processing; buyers can be made to pay both.
- Selling on Ticketmaster, dynamic pricing, RFID and account management come only with the custom-priced Pro plan.
- There is no free trial of paid plans, though accounts and event pages are free to create.
- Universe does not remit taxes: organizers who add sales tax at checkout must handle it themselves.
Key features
- Ticket types and add-ons
- Unlimited ticket types including password-protected, discounted and donation tickets, add-ons with pictures, custom checkout questions and ticket transfers.
- Sales channels
- Sell on your own website, on Facebook and on Universe's own event listings; Pro adds Ticketmaster's marketplace and partner affiliate channels.
- Presales and payment plans
- Standard adds cardholder presales, payment plans (not offered in Europe), tiered tickets that open when another type sells out, and team permissions.
- BoxOffice app
- The BoxOffice app for iOS and Android scans tickets and sells at the door; RFID access control, paper tickets and badges cost extra.
- High-demand onsales
- A waiting room queues buyers during busy onsales, and Universe submits chargeback evidence for disputes on Universe Payments.
- API and integrations
- A GraphQL API and webhooks for event and sales data, plus Mailchimp, Zapier, Google Analytics and Facebook Pixel.
Universe pricing
- Starts at
- Not published
- Free plan
- No setup fee and free events cost nothing. Paid tickets carry a service fee of 2% + $0.79 on Starter, capped at $19.95 a ticket, plus processing; organizers can pass it to buyers.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Starter | $0 | 2% + $0.79 per paid ticket, capped at $19.95, plus VAT and processing; absorbed or passed to buyers. Ticket types, add-ons, door sales and analytics. |
| Standard | $0 | 2.5% + $1.99 per paid ticket, capped at $19.95, plus processing. Adds team permissions, cardholder presales, payment plans and tiered tickets. |
| Pro | Custom | An a la carte plan with selling on Ticketmaster, dynamic pricing, RFID access control, an account manager, onsite and contact center support. |
Read from universe.com on Oct 18, 2026. Prices change, so confirm with Universe before you buy.
Ways to pay less
- NonprofitSpecial pricing for registered nonprofits
Registered nonprofits and charities can request special pricing; once approved they get a referral code to enter on each event page.
Stated on universe.com
Works with
- Stripe
- Mailchimp
- Zapier
- Google Analytics
- Facebook Pixel
- Ticketmaster
Universe alternatives
- Universe vs Eventbrite
Free plan · from $15/mo
- Universe vs Luma
Free plan · from $59/mo
Common questions
Is Universe free?
Universe has a free plan. No setup fee and free events cost nothing. Paid tickets carry a service fee of 2% + $0.79 on Starter, capped at $19.95 a ticket, plus processing; organizers can pass it to buyers.
How much does Universe cost?
Universe lists 3 plans. Starter: $0. Standard: $0. Pro: custom pricing. Prices were read from universe.com on Oct 18, 2026.
What platforms does Universe work on?
Universe is available on Web, iOS and Android.
Does Universe offer any discounts?
Universe publicly lists the following: Special pricing for registered nonprofits.
Does Universe have a Windows app?
No Windows app was listed when its pages were read on Oct 18, 2026. Universe is listed for Web, iOS and Android.
Does Universe have a macOS app?
No macOS app was listed when its pages were read on Oct 18, 2026. Universe is listed for Web, iOS and Android.
Is Universe open source?
Universe is not described as open source on its own site, as read on Oct 18, 2026.
Does Universe have an API?
Yes. Universe offers a public API, according to its own site.
What does Universe integrate with?
Universe's listing names Stripe, Mailchimp, Zapier, Google Analytics, Facebook Pixel and Ticketmaster. A listing names up to eight integrations, so it may connect to more.
Who makes Universe?
Universe is made by Universe Experiences Inc.
What are the alternatives to Universe?
The closest alternatives to Universe in our directory are Eventbrite, Ticket Tailor, Billetto, TicketSpice and Luma. Each one has a side-by-side comparison with Universe.
How does Universe compare with other event ticketing platforms?
Universe's GPA of 2.6 is higher than 1 of the 11 other event ticketing platforms we grade, and level with 2. It stands best on free plan and trial (A, above 5 of 11) and worst on features (C, above 0).
Could I make my own version of Universe?
The plain part of Universe you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 8 of the 11 other event ticketing platforms grade higher. What you could not make: Selling tickets and checking them at the door. A real app for iOS and Android. Something home-made would be a web page. It plugs into other products, Stripe, Mailchimp and Zapier among them, and has an API. What a company asks for before it lets staff use something: roles and permissions. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.