D&B Hoovers vs Owler (2026): which should you pick?
As of Nov 12, 2026, Owler grades higher than D&B Hoovers: 2.0 against 1.8 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Owler grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick D&B Hoovers if
- Fits if you're an enterprise team that already trusts D&B data
- Works for account prioritization on top of company records
Look elsewhere if
- Skip it if you want a price, because the page offers only a trial request and a phone number
- Not for you if you want contact counts, as none are given
- Watch out: the site's home page returned a bot check, so only the product page was read
- Watch out: plans, seats and credit limits aren't listed anywhere we read
Pick Owler if
- Fits if you want to follow rivals and get news alerts
- Works for someone who wants a free account to try company profiles
Look elsewhere if
- Skip it if you want contact details, as the pages read centre on company data and news
- Tight if you follow many companies: the free account follows 5
- Watch out: no plan prices are recorded, and the pricing page wouldn't load for us
- Watch out: the home page cites 150M-plus contacts, but the product pages read here don't show them
How we grade them
| 1.8GPAD&B HooversWeak | 2.0GPAOwlerFair | |
|---|---|---|
| Value for money | CNo price is published. With nothing on record it sits in the middle of lead-finding tools, which start at $33.25 for the cheaper quarter. | CNo plan prices are on record, because the pricing page couldn't be read. Nothing to set against the $49 middle. |
| Free plan and trial | DA free trial on request, with no length or terms stated. No free plan. | CThe free Community account has no card and follows up to 5 companies. You'll hit that fast. |
| Features | CCompany and contact data, buying signals, account scoring, AI workflows and a CRM link. No coverage counts or credit limits are given. | CCompany profiles, a competitor graph, search and news alerts. It does that job fully, but it's a smaller job than finding contacts. |
| Ease of use | CNo store rating on record. Plans, seats and credits aren't shown, so expect a sales process. | CNo store rating on record. You set up which companies to follow and how alerts arrive. |
| Platforms and integrations | CWeb only, with one integration listed besides an MCP connection. | CWeb and a browser extension, and the listing names no integrations. |
| Best for | company data from Dun & Bradstreet | company news and competitor tracking |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: D&B Hoovers and Owler. How we grade
Where they differ
- Owler also covers web clipper.
In commonWebAI featuresResearch
At a glance
| D&B Hoovers | Owler | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | Not published | Not published |
| Free plan | None | Owler Community is free, needs no credit card and follows up to 5 companies, with company details, competitors and news alerts. |
| Free trial | Free trial offered on request; length and terms not stated | None listed |
| Web | ||
| Browser extension | ||
| Made by | Dun & Bradstreet, Inc. | Meltwater News US Inc. |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
D&B Hoovers
- No prices are published; the page offers a free trial request and a phone number.
- The homepage of the site returned a bot check, so only the product page was read.
- The product page does not list plans, seat counts or credit limits.
- The page describes data and signals but gives no coverage counts for contacts or companies.
Owler
- The pricing page could not be read in this session, so no plan prices are recorded here.
- The free Community account is limited to following 5 companies.
- The home page cites 150M+ verified contacts, but the product pages read here centre on company data and news.
- Owler is now part of Meltwater, according to the site footer.
Key features
D&B Hoovers
- Company and contact intelligence
- Business data on companies, contacts and buying groups from Dun & Bradstreet, used to find high-potential accounts.
- Buying signals
- Intent data, website engagement, company news and trigger events that show when an account may be ready to talk.
- Account prioritization
- Ranks accounts by fit, active signals and meaningful business changes so sellers pick where to spend time.
- AI-powered workflows
- AI features that cut research and outreach prep time by turning account context into suggested next actions.
- MCP connection
- A Model Context Protocol connection that lets AI tools and agent workflows query Hoovers company intelligence and signals.
- CRM integration
- A customer story describes D&B Hoovers working with Salesforce.
Owler
- Company profiles
- Profiles for 20 million-plus public and private companies, with annual revenue, employee count, location, funding history, acquisitions and recent news.
- Competitor graph
- Maps 45 million-plus competitive relationships between companies, which can be used to find rivals of a prospect or to explore a whole sector.
- Advanced search
- Filters the company database by annual revenue, sector, location, employee count and public or private status.
- News alerts and Daily Snapshot
- A daily email and a newsfeed for the companies you follow, plus Instant Insights that tag breaking events such as funding, layoffs and leadership changes.
- Following limits by plan
- Owler Community follows up to 5 companies. Owler Pro follows an unlimited number of companies.
Plans
D&B Hoovers
Pricing could not be confirmed. See dnb.com.
Owler
Pricing could not be confirmed. See owler.com.
Common questions
Which is cheaper, D&B Hoovers or Owler?
As of Nov 12, 2026, D&B Hoovers has no price we could confirm, and Owler has no price we could confirm.
Which has a free plan, D&B Hoovers or Owler?
As of Nov 12, 2026, only Owler has a free plan. D&B Hoovers does not, though it has a free trial.
Which platforms do D&B Hoovers and Owler run on?
As of Nov 12, 2026, only Owler lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.