Owler vs ZoomInfo (2026): which should you pick?
As of Nov 12, 2026, ZoomInfo grades higher than Owler: 2.8 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
ZoomInfo grades higher on features, ease of use and platforms. They get the same grade on value for money and the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Owler if
- Fits if you want to follow rivals and get news alerts
- Works for someone who wants a free account to try company profiles
Look elsewhere if
- Skip it if you want contact details, as the pages read centre on company data and news
- Tight if you follow many companies: the free account follows 5
- Watch out: no plan prices are recorded, and the pricing page wouldn't load for us
- Watch out: the home page cites 150M-plus contacts, but the product pages read here don't show them
Pick ZoomInfo if
- Fits if your reps call direct dials and mobiles all day
- Works for sales and marketing teams at companies of 100 or more running account-based campaigns on intent data
Look elsewhere if
- Not for you if you want a price without a sales call
- Pricey if you want CRM integrations, which usually carry a base fee and a bulk credit purchase
- Skip it if you want to pay month to month on your own, as billing is agreed with sales
- Watch out: every profile export uses a credit, from the platform, the extension or an integration
- Tight if you're staying on Lite, as its limits aren't stated anywhere
How we grade them
| 2.0GPAOwlerFair | 2.8GPAZoomInfoGood | |
|---|---|---|
| Value for money | CNo plan prices are on record, because the pricing page couldn't be read. Nothing to set against the $49 middle. | CNo prices are published: every package is quoted on licenses, credits and features, so it sits at the ordinary grade with no five-person figure. Each export of a profile uses a credit, and CRM integrations usually add a base fee. |
| Free plan and trial | CThe free Community account has no card and follows up to 5 companies. You'll hit that fast. | CZoomInfo Lite is free with no card, and there's a free trial of the full platform, usually 7 days. Lite's limits aren't stated, so we can't call it a plan to live on. |
| Features | CCompany profiles, a competitor graph, search and news alerts. It does that job fully, but it's a smaller job than finding contacts. | AContacts with direct dials and mobiles, intent and signals, an AI assistant, Agent Teams and workflows, plus marketing audiences and account-based display campaigns. It covers the whole job and reaches into marketing further than any rival here. |
| Ease of use | CNo store rating on record. You set up which companies to follow and how alerts arrive. | B4.63 from about 1,040 App Store ratings for its iPhone app, under the 4.7 an A needs. The main platform is big software with a fair bit to learn. |
| Platforms and integrations | CWeb and a browser extension, and the listing names no integrations. | BWeb, iPhone and the ReachOut Chrome extension, with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, Salesloft and Slack, plus an API, a CLI and an MCP server. |
| Best for | company news and competitor tracking | big sales and marketing teams that run on data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Owler and ZoomInfo. How we grade
Where they differ
- Owler also covers web clipper and research.
- ZoomInfo also covers workflow automation and AI agents.
In commonFree planWebBrowser extensionAI features
At a glance
| Owler | ZoomInfo | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | Not published | Not published |
| Free plan | Owler Community is free, needs no credit card and follows up to 5 companies, with company details, competitors and news alerts. | ZoomInfo Lite: a free edition with no credit card, offering verified contacts, search filters, the ReachOut Chrome extension and AI email help. Its limits are not stated. |
| Free trial | None listed | Free trial of the full platform, usually 7 days, no credit card required |
| Web | ||
| iOS | ||
| Browser extension | ||
| Made by | Meltwater News US Inc. | ZoomInfo Technologies LLC |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
Owler
- The pricing page could not be read in this session, so no plan prices are recorded here.
- The free Community account is limited to following 5 companies.
- The home page cites 150M+ verified contacts, but the product pages read here centre on company data and news.
- Owler is now part of Meltwater, according to the site footer.
ZoomInfo
- No prices are published: every Sales, Marketing and Talent package is quoted by sales, priced by licenses, credits and features.
- Each export of a contact or company profile uses a credit, whether from the platform, the Chrome extension or an integration.
- Its FAQ says ready-made CRM integrations usually carry a base fee and a minimum purchase of bulk credits.
- Payment frequency is agreed with sales; the pricing page does not offer monthly self-serve billing.
Key features
Owler
- Company profiles
- Profiles for 20 million-plus public and private companies, with annual revenue, employee count, location, funding history, acquisitions and recent news.
- Competitor graph
- Maps 45 million-plus competitive relationships between companies, which can be used to find rivals of a prospect or to explore a whole sector.
- Advanced search
- Filters the company database by annual revenue, sector, location, employee count and public or private status.
- News alerts and Daily Snapshot
- A daily email and a newsfeed for the companies you follow, plus Instant Insights that tag breaking events such as funding, layoffs and leadership changes.
- Following limits by plan
- Owler Community follows up to 5 companies. Owler Pro follows an unlimited number of companies.
ZoomInfo
- Contact and company search
- Search profiles with business emails, direct dials and mobile numbers, filtered by industry, title, company size, location and territory.
- Buyer intent and signals
- Copilot plans add intent signals, website visitors, job changes of past champions, funding news and competitor alerts to rank accounts.
- AI assistant and agents
- AI writes emails and talking points, builds buying groups and summarizes accounts; Agent Teams run multi-step sales plays with set approvals.
- Workflows and outreach
- Workflows trigger outreach and sales tasks from signals, and contacts can be sent to Outreach or Salesloft for sequences.
- Marketing audiences
- Marketing plans build ad audiences for LinkedIn, Facebook and Google retargeting and run account-based display campaigns.
- API and MCP server
- An API, a command-line tool and an MCP server bring ZoomInfo data into CRMs, internal tools and AI assistants such as Claude and ChatGPT.
Plans
Owler
Pricing could not be confirmed. See owler.com.
ZoomInfo
Pricing could not be confirmed. See zoominfo.com.
Common questions
Which is cheaper, Owler or ZoomInfo?
As of Nov 12, 2026, Owler has no price we could confirm, and ZoomInfo has no price we could confirm.
Which has a free plan, Owler or ZoomInfo?
As of Nov 12, 2026, both Owler and ZoomInfo have a free plan.
Which platforms do Owler and ZoomInfo run on?
As of Nov 12, 2026, only ZoomInfo lists an iOS app. Both list a web app and a browser extension. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.