Divi vs Oxygen Builder (2026): which should you pick?
As of Nov 12, 2026, Oxygen Builder grades higher than Divi: 2.2 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Divi grades higher on ease of use. Oxygen Builder grades higher on the free plan. They get the same grade on value for money, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Divi
WordPress theme and visual builder sold as a yearly or lifetime plan
Oxygen Builder
Visual WordPress site builder sold as a one-time license
Which one is for you
Pick Divi if
- Fits if you build lots of WordPress sites, since one license covers them all
- Makes sense if you'd rather pay $249 once than subscribe every year
Look elsewhere if
- Not for you if you want to try it first, as there's no free version or trial, only a 30-day refund
- Skip it if you don't want WordPress and hosting to look after; hosting is extra, at partner hosts' own prices
- Pricey if you want Divi AI, which comes with Pro at $277 a year, or Lifetime + Pro at $297 once and then $212 a year
- Watch out: cancel a yearly membership and updates and support stop after the term
- Not for you if you want a desktop or phone app; it runs only in the browser inside WordPress
Pick Oxygen Builder if
- Fits if you run WordPress and want to pay once for unlimited sites
- Makes sense if you build for clients and want no seat count
Look elsewhere if
- Skip it if you want hosting included, as hosting and a domain are separate
- Watch out: AI building needs your own agent subscription
- Watch out: the checkout link carries a limited-time 50% code, so the price may not stay
- Not for you if you are not on WordPress, because it runs nowhere else
How we grade them
| 2.0GPADiviFair | 2.2GPAOxygen BuilderFair | |
|---|---|---|
| Value for money | BGraded against its alternatives, Elementor and the hosted builders. Divi Lifetime is $249 once, less than two years at this category's middle price of $15 a month, or it's $89 a year, $7.42 a month, for unlimited sites. Hosting is extra, at partner hosts' own prices. | B$199.50 once for unlimited sites, under two years of the category's middle subscription (about $307). |
| Free plan and trial | FNothing is free and there's no trial. Every plan has a 30-day no-questions refund, but a money-back promise isn't a trial: you pay first. | CThe full editor can be tried with no account, as a plugin download or a hosted demo that lasts 4 hours. |
| Features | CA visual builder, a theme builder for headers, footers and templates, hundreds of layouts, WooCommerce modules, Divi Cloud and a site manager, with the Extra theme and two plugins thrown in. The gap is the listing's own: it needs a WordPress site, and memberships don't include hosting. | CVisual building across the whole site, but WordPress only, and the AI tooling needs a separate agent subscription. |
| Ease of use | CNo rating on record. You edit right on the live page with presets, but you need a self-installed WordPress site first, or a partner host selling Divi Hosting, and then there's a fair bit to learn. | DNo rating on record, and it needs your own self-hosted WordPress. |
| Platforms and integrations | BRuns in the browser inside WordPress, works with WooCommerce, and partner hosts SiteGround, Pressable and Cloudways sell Divi Hosting. Divi Dash looks after all your WordPress sites in one place. No desktop or phone app. | BWordPress only, with WooCommerce, ACF, Yoast SEO, Claude and Cursor listed. |
| Best for | unlimited WordPress sites on one licence | a WordPress builder bought once |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Divi and Oxygen Builder. How we grade
Where they differ
At a glance
| Divi | Oxygen Builder | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $89 per year for unlimited websites | $199.50 once, for unlimited sites |
| Free plan | None | None |
| Free trial | None listed | Free to try with the full editor and AI tooling, no account: a plugin download or a hosted demo that lasts 4 hours. |
| Web | ||
| Made by | Elegant Themes | Soflyy |
| Price read from | elegantthemes.com | oxygenbuilder.com |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Divi
- Divi needs a self-installed WordPress site, or WordPress.com on the Business plan, and memberships do not include hosting.
- Divi Hosting is sold through partner hosts (SiteGround, Pressable and Cloudways) at their own prices.
- There is no free plan or free trial; every plan has a 30-day no-questions refund.
- If a yearly membership is cancelled, updates and support stop after the term, though downloaded themes keep working.
Oxygen Builder
- It only runs inside WordPress, and the site's hosting and domain are bought separately.
- AI building needs your own agent subscription; every feature also works by hand in the editor.
- The checkout link on the pricing page carries a limited-time 50% discount code, so the listed price may not stay.
Key features
Divi
- Visual builder
- Pages are designed by dragging and editing content elements on the live page, with class-based presets, global variables and no code required.
- Theme Builder and layouts
- Headers, footers and templates for the whole site are built visually, and hundreds of pre-made layouts and website packs give a starting point.
- Quick Sites and Divi AI
- Quick Sites generates a complete site with content. Divi AI, part of Divi Pro, writes text, generates images and layouts, and writes code tuned to Divi modules.
- WooCommerce modules
- Dozens of ecommerce modules turn each part of a WooCommerce store into a Divi element with its own design settings.
- Divi Cloud and Teams
- Divi Cloud stores layouts, theme builder templates and code snippets for reuse on any site, and Divi Teams gives team members and clients their own accounts.
- Divi Dash
- A site manager for updating themes and plugins, managing users and handling maintenance across all your WordPress sites in one place.
Oxygen Builder
- Visual builder for WordPress
- Oxygen runs as a plugin on an existing WordPress site and can take over templates page by page, so a site does not have to be rebuilt at once.
- Build with your own AI agent
- Version 6.2 connects to agents such as Claude, Codex, Gemini or Cursor through MCP. Oxygen does not resell AI credits; the agent runs on the vendor's own plan.
- Classes and global variables
- Pages are made of native elements styled with classes and global variables, which the vendor says keeps the markup clean.
- Content types and WooCommerce
- Custom post types, fields and WooCommerce shop templates can be designed in the builder; the vendor's examples use ACF fields.
- Local setup
- A single npm command creates a local site with WordPress, Oxygen and an agent connection.
Plans
Divi
Divi$89
per year for unlimited websites ($7.42 a month)
The Divi theme and builder, Extra, Bloom and Monarch on unlimited websites, with Divi Dash site management, updates and 24/7 support.
Divi Pro$277
per year for unlimited websites ($23.08 a month)
Divi plus Divi AI, unlimited Divi Cloud storage, VIP support in under 30 minutes, 4 team seats and $60 a year of AI Agent spend.
Divi Lifetime$249
one-time payment
Divi and Divi Dash for life on unlimited websites, with lifetime updates and support. No Pro services.
Divi Lifetime + Pro$297
one-time, then $212 per year for Pro services
Lifetime Divi plus the Pro services, which renew yearly and can be cancelled while keeping Divi.
Oxygen Builder
Lifetime License$199.50
one-time, paid once
Every feature including the AI tooling, unlimited sites (personal, client, staging and local), lifetime updates and support, with no renewals or seats. 60-day money-back guarantee.
Ways to pay less
Divi
- Lifetime license
Divi Lifetime for a single $249 payment
Elegant Themes sells lifetime access to Divi on unlimited websites, with lifetime updates and support, for one payment of $249 and no recurring fee.
Oxygen Builder
No public discounts listed.
Common questions
Which is cheaper, Divi or Oxygen Builder?
As of Nov 12, 2026, Divi starts at $89 per year for unlimited websites, and Oxygen Builder starts at $199.50 once, for unlimited sites.
Which has a free plan, Divi or Oxygen Builder?
As of Nov 12, 2026, neither Divi nor Oxygen Builder has a free plan. Oxygen Builder has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.