Divi vs WPBakery (2026): which should you pick?
As of Nov 13, 2026, WPBakery grades higher than Divi: 2.2 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
WPBakery grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Divi
WordPress theme and visual builder sold as a yearly or lifetime plan
WPBakery
Drag-and-drop page builder plugin for WordPress, sold once
Which one is for you
Pick Divi if
- Fits if you build lots of WordPress sites, since one license covers them all
- Makes sense if you'd rather pay $249 once than subscribe every year
Look elsewhere if
- Not for you if you want to try it first, as there's no free version or trial, only a 30-day refund
- Skip it if you don't want WordPress and hosting to look after; hosting is extra, at partner hosts' own prices
- Pricey if you want Divi AI, which comes with Pro at $277 a year, or Lifetime + Pro at $297 once and then $212 a year
- Watch out: cancel a yearly membership and updates and support stop after the term
- Not for you if you want a desktop or phone app; it runs only in the browser inside WordPress
Pick WPBakery if
- Fits if you want to pay once and use it on a WordPress site
- Works for developers who want a builder that fits any theme
Look elsewhere if
- Skip it if you want to try it first, because it offers a demo sandbox, not a trial
- Skip it if you want a hosted builder, as it runs only inside WordPress
- Watch out: only one year of Support Plus is included, and extending it costs $59 a year
- Watch out: bulk discounts start at 20 licenses, and the student discount is Regular licenses only
- Watch out: the page offers a 15-day refund on lifetime licenses
How we grade them
| 2.0GPADiviFair | 2.2GPAWPBakeryFair | |
|---|---|---|
| Value for money | BGraded against its alternatives, Elementor and the hosted builders. Divi Lifetime is $249 once, less than two years at this category's middle price of $15 a month, or it's $89 a year, $7.42 a month, for unlimited sites. Hosting is extra, at partner hosts' own prices. | A$82 one-time for 1 site, under a year of the category's middle subscription ($12 a month, or $144). Support Plus afterwards is $59 a year. |
| Free plan and trial | FNothing is free and there's no trial. Every plan has a 30-day no-questions refund, but a money-back promise isn't a trial: you pay first. | FNo free plan and no trial, only a demo sandbox. |
| Features | CA visual builder, a theme builder for headers, footers and templates, hundreds of layouts, WooCommerce modules, Divi Cloud and a site manager, with the Extra theme and two plugins thrown in. The gap is the listing's own: it needs a WordPress site, and memberships don't include hosting. | CFront-end and back-end editors, a template library, a grid builder, an AI assistant and a skin builder. No theme builder is in the listing. |
| Ease of use | CNo rating on record. You edit right on the live page with presets, but you need a self-installed WordPress site first, or a partner host selling Divi Hosting, and then there's a fair bit to learn. | CNo rating on record. You build pages from elements in a WordPress editor. |
| Platforms and integrations | BRuns in the browser inside WordPress, works with WooCommerce, and partner hosts SiteGround, Pressable and Cloudways sell Divi Hosting. Divi Dash looks after all your WordPress sites in one place. No desktop or phone app. | BWeb only, as a WordPress plugin, with WooCommerce, WPML, Yoast SEO and qTranslate. |
| Best for | unlimited WordPress sites on one licence | a one-time-price page builder for any WordPress theme |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Divi and WPBakery. How we grade
Where they differ
- WPBakery also covers online store.
At a glance
| Divi | WPBakery | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $89 per year for unlimited websites | $82 one-time for 1 site |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Elegant Themes | Rain-Task Ltd |
| Price read from | elegantthemes.com | wpbakery.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
Divi
- Divi needs a self-installed WordPress site, or WordPress.com on the Business plan, and memberships do not include hosting.
- Divi Hosting is sold through partner hosts (SiteGround, Pressable and Cloudways) at their own prices.
- There is no free plan or free trial; every plan has a 30-day no-questions refund.
- If a yearly membership is cancelled, updates and support stop after the term, though downloaded themes keep working.
WPBakery
- WPBakery runs only inside WordPress.
- Each license includes one year of Support Plus; extending it costs $59 a year for updates, the template library, AI and support.
- Bulk license discounts start at 20 licenses and the student discount applies only to Regular licenses.
- The page offers a free demo sandbox rather than a free plan or trial.
Key features
Divi
- Visual builder
- Pages are designed by dragging and editing content elements on the live page, with class-based presets, global variables and no code required.
- Theme Builder and layouts
- Headers, footers and templates for the whole site are built visually, and hundreds of pre-made layouts and website packs give a starting point.
- Quick Sites and Divi AI
- Quick Sites generates a complete site with content. Divi AI, part of Divi Pro, writes text, generates images and layouts, and writes code tuned to Divi modules.
- WooCommerce modules
- Dozens of ecommerce modules turn each part of a WooCommerce store into a Divi element with its own design settings.
- Divi Cloud and Teams
- Divi Cloud stores layouts, theme builder templates and code snippets for reuse on any site, and Divi Teams gives team members and clients their own accounts.
- Divi Dash
- A site manager for updating themes and plugins, managing users and handling maintenance across all your WordPress sites in one place.
WPBakery
- Front-end and back-end editors
- Pages can be built in a front-end drag-and-drop editor or a back-end one, and work with any WordPress theme.
- Template library
- Premium layout templates can be downloaded from an online library; access is part of Support Plus.
- WPBakery AI
- An assistant that writes content and code from a typed specification, listed as part of each license's first year.
- Grid builder
- Displays posts, portfolios and custom post types or media in a grid or masonry grid with 40+ predefined styles.
- Skin builder and add-ons
- A skin builder restyles the builder's elements, and add-ons such as Templatera and Easy Tables extend it.
Plans
Divi
Divi$89
per year for unlimited websites ($7.42 a month)
The Divi theme and builder, Extra, Bloom and Monarch on unlimited websites, with Divi Dash site management, updates and 24/7 support.
Divi Pro$277
per year for unlimited websites ($23.08 a month)
Divi plus Divi AI, unlimited Divi Cloud storage, VIP support in under 30 minutes, 4 team seats and $60 a year of AI Agent spend.
Divi Lifetime$249
one-time payment
Divi and Divi Dash for life on unlimited websites, with lifetime updates and support. No Pro services.
Divi Lifetime + Pro$297
one-time, then $212 per year for Pro services
Lifetime Divi plus the Pro services, which renew yearly and can be cancelled while keeping Divi.
WPBakery
Regular$82
one-time, lifetime, for 1 site
Includes one year of Support Plus: free updates, template library, WPBakery AI and partner discounts.
5 Sites$299
one-time, lifetime, for up to 5 sites
Same features as Regular for up to 5 sites; the page says buying 5 separate licenses would cost $410.
10 Sites$592
one-time, lifetime, for up to 10 sites
Same features for up to 10 sites; separate licenses would cost $820 according to the page.
Theme Integration$82
one-time, for use in a single theme
For theme developers who bundle the builder into a theme; includes a year of premium support and free updates.
Ways to pay less
Divi
- Lifetime license
Divi Lifetime for a single $249 payment
Elegant Themes sells lifetime access to Divi on unlimited websites, with lifetime updates and support, for one payment of $249 and no recurring fee.
WPBakery
- Education
Student discount on Regular licenses
Students can ask for a discount by emailing from a university-assigned address; it applies only to Regular license purchases.
- Other savings
15-day money-back guarantee
The pricing page offers a 15-day refund on lifetime licenses.
Common questions
Which is cheaper, Divi or WPBakery?
As of Nov 13, 2026, Divi starts at $89 per year for unlimited websites, and WPBakery starts at $82 one-time for 1 site.
Which has a free plan, Divi or WPBakery?
As of Nov 13, 2026, neither Divi nor WPBakery has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.