Dixa vs Gladly (2026): which should you pick?
As of Nov 12, 2026, Gladly grades higher than Dixa: 2.0 against 1.8 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Gladly grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Dixa
Customer service platform with phone, chat, email and an AI agent
From €49/mo
Which one is for you
Pick Dixa if
- Fits if you run a mid-market ecommerce brand handling phone, chat and email
- Makes sense if you want AI answers billed per conversation
Look elsewhere if
- Pricey if you are small: the entry price is €49 an agent, and Professional is €139
- Watch out: Mim, the AI agent, is €0.40 a conversation on top of seats
- Watch out: Copilot is €39, Quality Assurance €29 and Advanced Insights €29 per agent a month
- Skip it if you want dollar pricing, a free plan or a trial, as none is shown
Pick Gladly if
- Fits if you run a retail or ecommerce brand with heavy chat, SMS and phone volume
- Works for teams that want service and sales handled by the same AI
Look elsewhere if
- Skip it if you want a price, as none is published
- Not for you if you want a free plan or trial, because neither is listed
- Watch out: the pages are written for retail, so other industries get less detail
- Watch out: its resolution-rate figures come from customer examples, with no published method
How we grade them
| 1.8GPADixaWeak | 2.0GPAGladlyFair | |
|---|---|---|
| Value for money | D€49 an agent a month on Team and €139 on Professional, where IVR and skills routing sit, against a $29 middle. | CNo price is published, and the pricing address redirects to the home page. |
| Free plan and trial | FNo free plan and no self-serve trial; every rollout starts with a demo. | FNo free plan and no trial is listed; it routes you to a demo. |
| Features | BAll channels, routing, knowledge base, AI agents, call recording and analytics. Nothing in the listing is missing. | BOne customer record, AI for service and commerce, phone, routing and operations. Nothing in the listing is missing. |
| Ease of use | CNo store rating on record. A guided rollout with routing and phone setup. | CNo store rating on record. Rolled out with a demo and your commerce stack. |
| Platforms and integrations | BWeb, with Shopify, Klaviyo, Braze, Ada and others listed. | BWeb, with Shopify, Zendesk, Salesforce, WhatsApp, Messenger and Instagram. iOS and Android are only SDKs. |
| Best for | phone, chat and email in one workspace for a mid-sized store | one customer record across chat, SMS and phone |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Dixa and Gladly. How we grade
Where they differ
- Dixa also covers business phone line.
- Gladly also covers shared inbox and sMS marketing.
In commonWebWorkflow automationHelp deskLive chatAI support agentWhatsApp messaging
At a glance
| Dixa | Gladly | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | €49 per agent / month, billed annually | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Dixa | Gladly Software, Inc. |
| Price read from | dixa.com | Not confirmed |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Dixa
- Prices are listed in euros; no US dollar list price was shown on the pricing page.
- No free plan and no self-serve trial: the pricing page says every rollout is guided and starts with a demo, and it is aimed at mid-market teams.
- Mim, the AI agent, is billed per conversation at €0.40 on top of seat fees, per the pricing page's FAQ.
- Copilot (€39 per agent / month), Quality Assurance (€29) and Advanced Insights (€29) are add-ons, and voice transcription is €0.01 per minute.
Gladly
- No prices are published; the site routes every visit to a demo request, and a /pricing address redirects to the home page.
- The pages are written for retail and ecommerce brands and mention Shopify integration, so other industries get less detail.
- The pages list no standalone desktop or phone apps for agents; iOS and Android are SDKs for adding chat to your own app.
- The vendor states its figures, such as resolution rates, from customer examples and does not publish a method.
Key features
Dixa
- One workspace for every channel
- Phone, email, chat, WhatsApp, Instagram, Facebook Messenger, SMS and contact forms feed a single agent screen with each customer's history.
- Routing and automation
- Conversations are routed by skill, language or priority, with a visual builder for rules. Skills-based routing and advanced automations sit on the Professional plan.
- Mim AI agent
- Mim answers routine questions on chat, email and messaging from the knowledge base and hands harder ones to a person with context. A voice version is in beta.
- Phone features
- Call recording and voicemail are on every plan. IVR and customer callback need Professional.
- Quality scoring and analytics
- Real-time dashboards come with every plan. Scorecard-based quality review and AI-powered advanced insights are paid add-ons.
- Copilot for agents
- An add-on that suggests replies, fixes spelling, translates and summarizes conversations inside the agent workspace.
Gladly
- One record per customer
- Every chat, email, text, call and social message lands on one lifelong customer profile with order history and preferences, so agents and AI start with the context.
- AI for service
- Gladly AI answers on chat, email, SMS and voice and works multi-step requests through, handing off to a person with the full conversation when needed.
- AI for commerce
- The commerce agent recommends products from a shopper's past orders and can take payment in the conversation through a secure card form.
- Phone and omnichannel
- A built-in phone system with IVR sits beside chat, SMS, email, WhatsApp, Messenger and Instagram, with iOS and Android SDKs for in-app chat.
- Routing and operations
- People Match routing, tasks, quality assurance, workforce management, CSAT surveys and FAQ management are part of the workspace.
- Works beside other help desks
- The vendor says Gladly AI can run alongside an existing Zendesk or Salesforce help desk.
Plans
Dixa
Team€49
per agent / month, billed annually
All channels (phone, email, forms, chat, social), knowledge base, AI agents for chat, email and voice, intelligent routing, real-time analytics and call recording.
Professional€139
per agent / month, billed annually
Adds IVR, customer callback, SLA alerts, routing with external data, skills-based routing, advanced automations, sandbox access and third-party AI agents.
EnterpriseCustom
Adds single sign-on, advanced intent detection, advanced insights, custom agent roles, auto redaction, multiple organizations and higher API limits. Priced to volume and setup.
Gladly
Pricing could not be confirmed. See gladly.ai.
Common questions
Which is cheaper, Dixa or Gladly?
As of Nov 12, 2026, Dixa starts at €49 per agent / month, billed annually, and Gladly has no price we could confirm.
Which has a free plan, Dixa or Gladly?
As of Nov 12, 2026, neither Dixa nor Gladly has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.