Ecwid vs Foxy.io (2026): which should you pick?

Pick Ecwid if

• Fits if you already have a website and want a shop inside it
• Works for selling the same products on several sites and social pages

Look elsewhere if

• Skip it if you want to try it free first, as there's no free plan or trial
• Tight if you start on Starter: 10 products, a company.site address, and no mobile app or App Market
• Tight if you have more than 100 products, since that takes Business at $49 a month on yearly billing
• Pricey if you need in-person sales synced, which only comes with Unlimited at $119 a month
• Watch out: marketplace selling needs Business plus third-party apps that may charge extra

Pick Foxy.io if

• Fits if your site is on Webflow, Wix or WordPress and needs a cart
• Works for sellers of subscriptions, donations or digital products

Look elsewhere if

• Not for you if you want a ready-made store, since it is a cart and checkout only
• Pricey if orders grow: past the allowance each order is 5 to 35 cents, plus per-user fees
• Watch out: multi-currency, multilingual checkout and a custom tax endpoint start at Growth
• Tight if you sell more than 100 orders a month on Starter, as each extra one costs 35 cents

Ecwid

• There is no free plan, and Starter allows only 10 products, with no mobile app, App Market or live chat support.
• Ecwid charges no transaction fees on any plan, but the payment provider you connect charges its own processing fees.
• Marketplace selling needs Business and third-party apps that may charge extra; in-person POS syncing needs Unlimited.
• The pricing page mentions no free trial, and staff accounts start on Business with 2 seats.

Foxy.io

• Pricing follows transactions: past the monthly allowance each extra order costs 5 to 35 cents, plus 5 to 10 cents per extra user.
• The pricing page shows annual-billing prices; the monthly-billing prices could not be read.
• Multi-currency, multilingual checkout and a custom tax endpoint start at the Growth plan.
• Foxy provides the cart and checkout, not a storefront; you need a site to put it on.

Ecwid

Add a store to any website

Embed the store on an existing site built with WordPress, Wix, Squarespace or another platform, or on several sites at once, and manage it all from one account.

Instant Site builder

Build a store site without code from more than 70 templates on a free company.site address, or connect your own domain; Venture and higher can buy one inside Ecwid.

Social, marketplace and in-person selling

Sell on Instagram and Facebook from Venture, on Amazon, eBay and Walmart through third-party apps from Business, and in store through Square, Clover or Lightspeed on Unlimited.

Tax, shipping and stock

Calculate sales tax at checkout, show carrier rates, generate shipping labels and track stock with low-stock alerts, including stock per product variation.

Marketing automation

Automated emails, abandoned-cart reminders, coupons, scheduled promotions, a Mailchimp sync and catalog ads on Meta and TikTok.

Subscriptions and digital goods

Sell downloads of up to 25 GB per file from Venture, and bill recurring subscriptions from Business through Lightspeed Payments or Stripe.

Foxy.io

Hosted cart and checkout

Turn any link, button or form into a purchase option on a site built with a website builder, a CMS or static files.

Any product type

Sell physical goods, digital downloads, services, donations and bundles, with no cap on the number of products on any plan.

Subscriptions

Charge on any frequency with start and end dates and free trials, and let subscribers manage or cancel their own plans.

User portal

An embeddable portal where customers log in to see transaction history, manage subscriptions and reach paywalled content.

Automations and API

Connect customer and transaction data with more than 1,000 apps, with unlimited workflows, and build on the API.

Ecwid

• Starter$5

  per month

  Up to 10 products, 70+ site templates on a company.site address, a store you can add to any site, and email support.

• Venture$29

  per month, billed annually ($35 billed monthly)

  Up to 100 products and digital goods, Instagram and Facebook selling, the mobile app, App Market, automated tax, coupons and live chat support.

• Business$49

  per month, billed annually ($65 billed monthly)

  Up to 2,500 products, marketplaces, subscriptions, abandoned-cart recovery, wholesale pricing groups, 2 staff accounts and phone support.

• Unlimited$119

  per month, billed annually ($149 billed monthly)

  Unlimited products and staff accounts, in-person selling through a POS integration, 500 scheduled promotions and priority support.

Foxy.io

• Starter$30

  per month, billed annually

  100 transactions a month, then 35 cents each. Unlimited products and subscriptions, user portal, basic template customization, email support.

• Growth$65

  per month, billed annually

  500 transactions a month, then 25 cents each. Adds multilingual checkout, multi-currency, advanced template editing and a custom tax endpoint.

• Advanced$300

  per month, billed annually

  1,000 transactions a month, then 7.5 cents each. Adds a pre-cart webhook, SAML single sign-on, migration help, plus phone and Slack support.

• Enterprise$2250

  per month and up, billed annually

  10,000 transactions a month, then 5 cents each, with custom terms, SLA and high-volume processing available through sales.

Ecwid

• Annual discount

  Pay annually to save 16%

  Venture costs $29 a month billed annually against $35 monthly, Business $49 against $65, and Unlimited $119 against $149. Starter is $5 either way.

Foxy.io

No public discounts listed.