Ecwid vs Storenvy (2026): which should you pick?
As of Nov 12, 2026, Storenvy grades higher than Ecwid: 2.6 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Ecwid grades higher on features, ease of use and platforms. Storenvy grades higher on value for money and the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
Storenvy
Custom online store plus a social shopping marketplace
Which one is for you
Pick Ecwid if
- Fits if you already have a website and want a shop inside it
- Works for selling the same products on several sites and social pages
Look elsewhere if
- Skip it if you want to try it free first, as there's no free plan or trial
- Tight if you start on Starter: 10 products, a company.site address, and no mobile app or App Market
- Tight if you have more than 100 products, since that takes Business at $49 a month on yearly billing
- Pricey if you need in-person sales synced, which only comes with Unlimited at $119 a month
- Watch out: marketplace selling needs Business plus third-party apps that may charge extra
Pick Storenvy if
- Fits if you sell a few handmade or small-batch items and want marketplace exposure
- Makes sense if you want to try selling at $0 before paying
Look elsewhere if
- Tight if you sell more than 20 products on the free plan
- Skip it if you want a custom domain or an ad-free store without paying
- Watch out: the page lists no fees for the lower plans, and no commission-free selling except on Professional
- Watch out: the terms describe a monthly, non-refundable subscription fee
- Skip it if you need integrations, as none are listed
How we grade them
| 2.2GPAEcwidFair | 2.6GPAStorenvyGood | |
|---|---|---|
| Value for money | CStarter is $5 a month, but that's 10 products on a company.site address. A shop on its own domain starts with Venture at $29 a month on yearly billing ($35 monthly), the category's middle. Ecwid charges no fee on sales on any plan. | APaid plans start at $9.99 a month, under 60% of the $29 that the cheaper quarter of store builders charges. The 50%-off prices are for the first 3 months only. |
| Free plan and trial | FNothing free: no free plan, and the pricing page mentions no trial. The lowest way in is Starter at $5 a month, which is not free. | BThe Free plan allows 20 products with a storefront and a marketplace listing, which one small seller could live on. A custom domain and an ad-free store are not listed on it. |
| Features | BThe whole job is here: a store you can embed anywhere or build from 70+ templates, tax at checkout, carrier rates, labels, stock per variation, abandoned-cart emails and subscriptions. Marketplace selling goes through third-party apps, but the core is complete. | CCustom store, marketplace, custom domain on paid plans and selling tools. The page does not state fees for the lower plans. |
| Ease of use | B4.62 from 1,255 App Store ratings. Adding the store to a site you already run means there's no new website to build. | CNo store rating on record. It is a web store builder where you add the products and design yourself. |
| Platforms and integrations | BWeb, iPhone and Android, with WordPress, Stripe, Square, Clover, Mailchimp, Amazon, eBay and Instagram, plus an App Market from Venture. No desktop app, so it stops at B. | CWeb only, and no integrations are listed. |
| Best for | adding a shop to the website you already have | a small shop that also lists on a marketplace |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Ecwid and Storenvy. How we grade
Price against what you get
Ecwid starts at $5 a month and scores 3.0 out of 4 on features, ease of use and platforms. Storenvy starts at $9.99 a month and scores 2.0.
Ecwid scores higher and starts $4.99 a month lower. Of the other online store builders on the chart, none scores higher than Ecwid for less, and 2 score higher than Storenvy for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Ecwid also covers shipping labels.
At a glance
| Ecwid | Storenvy | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $5 per month (Starter) | $9.99 per month (Artisan); free plan up to 20 products |
| Free plan | None | Up to 20 products, a personalized storefront and a listing in the Storenvy marketplace. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Ecwid by Lightspeed | Storenvy Online Services LLC |
| Price read from | ecwid.com | storenvy.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Ecwid
- There is no free plan, and Starter allows only 10 products, with no mobile app, App Market or live chat support.
- Ecwid charges no transaction fees on any plan, but the payment provider you connect charges its own processing fees.
- Marketplace selling needs Business and third-party apps that may charge extra; in-person POS syncing needs Unlimited.
- The pricing page mentions no free trial, and staff accounts start on Business with 2 seats.
Storenvy
- The free plan is capped at 20 products, and the page lists no custom domain or ad-free store on it.
- The page lists no commissions or handling fees only on the Professional plan; it does not state fees for the others.
- The 50%-off prices apply to the first 3 months for new signups only.
- The site's terms describe a monthly, non-refundable subscription fee.
Key features
Ecwid
- Add a store to any website
- Embed the store on an existing site built with WordPress, Wix, Squarespace or another platform, or on several sites at once, and manage it all from one account.
- Instant Site builder
- Build a store site without code from more than 70 templates on a free company.site address, or connect your own domain; Venture and higher can buy one inside Ecwid.
- Social, marketplace and in-person selling
- Sell on Instagram and Facebook from Venture, on Amazon, eBay and Walmart through third-party apps from Business, and in store through Square, Clover or Lightspeed on Unlimited.
- Tax, shipping and stock
- Calculate sales tax at checkout, show carrier rates, generate shipping labels and track stock with low-stock alerts, including stock per product variation.
- Marketing automation
- Automated emails, abandoned-cart reminders, coupons, scheduled promotions, a Mailchimp sync and catalog ads on Meta and TikTok.
- Subscriptions and digital goods
- Sell downloads of up to 25 GB per file from Venture, and bill recurring subscriptions from Business through Lightspeed Payments or Stripe.
Storenvy
- Custom store
- Change colors, text, banners and background images with no technical skills, or edit the HTML and CSS directly.
- Storenvy marketplace
- Marketplace listings can be followed (watched) and favorited (envied) by shoppers, which affects trending feeds, category pages and search.
- Custom domain
- Connect your own domain name to your store on the paid plans, or link the store from an existing website.
- Selling tools
- Email tools, discount codes, order fulfillment, inventory management and a mobile-optimized shopping experience.
- Super discounts
- Paid plans include a set number of super discounts: 25 on Artisan, 100 on Growth and unlimited on Professional.
Plans
Ecwid
Starter$5
per month
Up to 10 products, 70+ site templates on a company.site address, a store you can add to any site, and email support.
Venture$29
per month, billed annually ($35 billed monthly)
Up to 100 products and digital goods, Instagram and Facebook selling, the mobile app, App Market, automated tax, coupons and live chat support.
Business$49
per month, billed annually ($65 billed monthly)
Up to 2,500 products, marketplaces, subscriptions, abandoned-cart recovery, wholesale pricing groups, 2 staff accounts and phone support.
Unlimited$119
per month, billed annually ($149 billed monthly)
Unlimited products and staff accounts, in-person selling through a POS integration, 500 scheduled promotions and priority support.
Storenvy
Free$0
Up to 20 products, a personalized storefront and the Storenvy marketplace.
Artisan$9.99
per month
Up to 100 products, no external ads, custom web domain and up to 25 super discounts. New signups see $4.99 for 3 months.
Growth$24.99
per month
Up to 500 products, no external ads, custom domain and up to 100 super discounts. New signups see $12.49 for 3 months.
Professional$49.99
per month
Up to 5,000 products, no handling fees, no commissions, unlimited super discounts. New signups see $24.99 for 3 months.
Ways to pay less
Ecwid
- Annual discount
Pay annually to save 16%
Venture costs $29 a month billed annually against $35 monthly, Business $49 against $65, and Unlimited $119 against $149. Starter is $5 either way.
Storenvy
- Other savings
50% off the first 3 months for new signups
Artisan is $4.99, Growth $12.49 and Professional $24.99 a month for the first 3 months; the page limits this to new signups.
Common questions
Which is cheaper, Ecwid or Storenvy?
As of Nov 12, 2026, Ecwid is cheaper to start with: $5 a month, against $9.99 a month for Storenvy. Ecwid starts at $5 per month (Starter), and Storenvy starts at $9.99 per month (Artisan); free plan up to 20 products.
Which has a free plan, Ecwid or Storenvy?
As of Nov 12, 2026, only Storenvy has a free plan. Ecwid does not.
Which platforms do Ecwid and Storenvy run on?
As of Nov 12, 2026, only Ecwid lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.