Ecwid vs YouCan (2026): which should you pick?

Pick Ecwid if

• Fits if you already have a website and want a shop inside it
• Works for selling the same products on several sites and social pages

Look elsewhere if

• Skip it if you want to try it free first, as there's no free plan or trial
• Tight if you start on Starter: 10 products, a company.site address, and no mobile app or App Market
• Tight if you have more than 100 products, since that takes Business at $49 a month on yearly billing
• Pricey if you need in-person sales synced, which only comes with Unlimited at $119 a month
• Watch out: marketplace selling needs Business plus third-party apps that may charge extra

Pick YouCan if

• Fits if you sell with cash on delivery and want no monthly fee to start
• Works for small sellers who want landing pages per product

Look elsewhere if

• Pricey if you sell over $15,000 a month on pay as you go, as the page says a subscription usually costs less
• Watch out: each store needs its own plan, except Unlimited, which covers up to 5 stores
• Watch out: subscription payments are not refunded; cancelling only stops future charges
• Watch out: card processors such as Stripe charge their own fees, and domains and paid apps are billed separately

Ecwid

• There is no free plan, and Starter allows only 10 products, with no mobile app, App Market or live chat support.
• Ecwid charges no transaction fees on any plan, but the payment provider you connect charges its own processing fees.
• Marketplace selling needs Business and third-party apps that may charge extra; in-person POS syncing needs Unlimited.
• The pricing page mentions no free trial, and staff accounts start on Business with 2 seats.

YouCan

• Pay as you go charges a percentage of sales; the page says a subscription usually costs less once you sell over $15,000 a month.
• Each store has its own plan, except Unlimited, which covers up to 5 stores.
• Subscription payments are not refunded; cancelling only stops future charges.
• Card processors such as Stripe charge their own fees; domains and paid apps are billed separately.

Ecwid

Add a store to any website

Embed the store on an existing site built with WordPress, Wix, Squarespace or another platform, or on several sites at once, and manage it all from one account.

Instant Site builder

Build a store site without code from more than 70 templates on a free company.site address, or connect your own domain; Venture and higher can buy one inside Ecwid.

Social, marketplace and in-person selling

Sell on Instagram and Facebook from Venture, on Amazon, eBay and Walmart through third-party apps from Business, and in store through Square, Clover or Lightspeed on Unlimited.

Tax, shipping and stock

Calculate sales tax at checkout, show carrier rates, generate shipping labels and track stock with low-stock alerts, including stock per product variation.

Marketing automation

Automated emails, abandoned-cart reminders, coupons, scheduled promotions, a Mailchimp sync and catalog ads on Meta and TikTok.

Subscriptions and digital goods

Sell downloads of up to 25 GB per file from Venture, and bill recurring subscriptions from Business through Lightspeed Payments or Stripe.

YouCan

Themes and page builder

Free themes, a page builder, page templates and prebuilt sections let you design a store without code. Each store can connect up to 6 custom domains.

Landing pages per product

Build a dedicated page for one product with its own order form, reviews and promo price, aimed at visitors arriving from ads.

Cash on delivery and online payments

Take cash on delivery, cards or PayPal, and show prices in each shopper's currency across multi-currency stores.

Analytics

Sales reports, traffic insights and product insights, including which site or social network sent each order and which hours get the most orders.

Mochi AI assistant and MCP server

Mochi generates product photos, landing pages and discount codes on request. An MCP server lets you run a store from ChatGPT or Claude; both are on every plan.

Ecwid

• Starter$5

  per month

  Up to 10 products, 70+ site templates on a company.site address, a store you can add to any site, and email support.

• Venture$29

  per month, billed annually ($35 billed monthly)

  Up to 100 products and digital goods, Instagram and Facebook selling, the mobile app, App Market, automated tax, coupons and live chat support.

• Business$49

  per month, billed annually ($65 billed monthly)

  Up to 2,500 products, marketplaces, subscriptions, abandoned-cart recovery, wholesale pricing groups, 2 staff accounts and phone support.

• Unlimited$119

  per month, billed annually ($149 billed monthly)

  Unlimited products and staff accounts, in-person selling through a POS integration, 500 scheduled promotions and priority support.

YouCan

• Pay as you go$0

  No monthly fee. Fee on sales: 0.5% cash on delivery, 1% online payments, falling to 0.25% and 0.5% above $5,000. A $2 activation goes to your balance.

• Solopreneur$29

  per month, billed monthly ($290 a year)

  Up to $50K in sales and 3,500 orders a month, 1 staff account, standard support and no fees on sales.

• Starter$49

  per month, billed monthly ($490 a year)

  Up to $100K in sales and 7,000 orders a month, 3 staff accounts and standard support.

• Entrepreneur$89

  per month, billed monthly ($890 a year)

  Up to $300K in sales and 21,000 orders a month, 6 staff accounts and standard support.

• Premium$149

  per month, billed monthly ($1,490 a year)

  Unlimited sales and orders, 19 staff accounts and VIP priority support.

• Unlimited$229

  per month, billed monthly ($2,290 a year)

  Everything in Premium on up to 5 stores, billed to a credit card.

Ecwid

• Annual discount

  Pay annually to save 16%

  Venture costs $29 a month billed annually against $35 monthly, Business $49 against $65, and Unlimited $119 against $149. Starter is $5 either way.

YouCan

• Annual discount

  Pay yearly and get 2 months free

  Subscriptions billed yearly cost ten months: $290 for Solopreneur, $490 for Starter, $890 for Entrepreneur, $1,490 for Premium and $2,290 for Unlimited.