Everlytic vs MailerLite (2026): which should you pick?
As of Nov 13, 2026, MailerLite grades higher than Everlytic: 2.6 against 1.8 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
MailerLite grades higher on the free plan, ease of use and platforms. They get the same grade on value for money and features.
Price, platforms and features side by side. The table says where each price was read and when.
MailerLite
Email newsletters, automations, sites and paid subscriptions
Which one is for you
Pick Everlytic if
- Fits if you send to South African customers and want email, SMS and WhatsApp together
- Makes sense if you want specialist advice with the software
Look elsewhere if
- Not for you if you want a price before a call, as every package says Get A Quote
- Tight if you want to try it free, since there's no plan or trial
- Skip it if you don't want a contract, as packages run 12 months
- Watch out: Foundation carries Everlytic branding and allows 3 users and 10 audiences
- Watch out: SMS and WhatsApp carry extra charges, and pricing applies to South African customers
Pick MailerLite if
- Fits if you want a newsletter, a few automations and a basic website without juggling three tools
- Works for selling a paid newsletter or an ebook through Stripe
Look elsewhere if
- Tight if you're staying free and your list is heading past 250 people, as campaigns lock past it
- Not for you if you also need receipts and password-reset emails, which come from a separate product
- Pricey if your list grows in bursts, as subscribers count up through each billing cycle and move you up a tier automatically
- Watch out: Comfort caps emails at 10 times your tier, and live chat support starts on Power at $25
- Watch out: the free plan can't send through the API and has community support only
How we grade them
| 1.8GPAEverlyticWeak | 2.6GPAMailerLiteGood | |
|---|---|---|
| Value for money | CNo price is published: each package says Get A Quote, so we can't place it against the $20 category middle. | C$12 a month for 500 subscribers, just under the middle of what email tools charge, and that already gets you 50 automations, 10 forms and 10 sites. At 10,000 subscribers it's $89 a month, and yearly billing takes 10% off. |
| Free plan and trial | FNo free plan and no trial on the pricing page. You start with a demo. | CFree for up to 250 subscribers and 2,500 emails a month, with automations, one website and three forms. That's a start, but 250 people is a cap you'll hit, and then campaigns and automations lock until you pay. There's a 14-day trial of paid features too, no card needed. |
| Features | BEmail and SMS campaigns, workflows, forms, landing pages, WhatsApp and an API. Nothing in the listing shows a gap in core work. | BThree email editors, a visual automation builder, websites, landing pages and forms, plus paid newsletters, digital products and bookings through Stripe. That's the whole job. Receipts and other transactional emails live in a separate product, MailerSend. |
| Ease of use | CNo store rating on record. A web platform with audiences and workflows to set up. | B4.67 from about 1,100 App Store ratings for its companion app, just under the 4.7 an A needs. The real work still happens in the web app, building emails and automations. |
| Platforms and integrations | CWeb with an API for transactional messaging. No integrations are listed. | BWeb and an iPhone app, with Shopify, WooCommerce, Stripe, Claude and ChatGPT, an API and an MCP server. No desktop app, so it can't go higher than a B. |
| Best for | South African email, SMS and WhatsApp messaging | a newsletter with a simple website on the side |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Everlytic and MailerLite. How we grade
Where they differ
- Everlytic also covers sMS marketing, whatsApp messaging, transactional email and a/B testing.
- MailerLite also covers paid newsletters.
At a glance
| Everlytic | MailerLite | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | $12 per month for up to 500 subscribers, billed monthly |
| Free plan | None | Up to 250 subscribers, 2,500 emails a month, 2 seats, automations, 1 website, 1 landing page and 3 forms. No sending through the API. |
| Free trial | None listed | 14-day free trial of paid features, no credit card required |
| Web | ||
| iOS | ||
| Made by | Everlytic | MailerLite |
| Price read from | Not confirmed | mailerlite.com |
| Checked | Nov 13, 2026 | Oct 17, 2026 |
Worth knowing
Everlytic
- Prices are not published: each package says Get A Quote, and the page notes that its pricing applies to South African customers.
- Packages run on 12-month contracts, and the entry Foundation package carries Everlytic branding.
- Foundation allows 3 users and 10 audiences; Accelerate 7 users and 100; Accelerate plus 500 users and 500 audiences.
- SMS and WhatsApp carry additional charges on the packages that enable them.
MailerLite
- The Free plan stops at 250 subscribers; above that, campaigns and automations are locked until you upgrade.
- Subscribers count cumulatively through each billing cycle, and passing your tier moves you up and charges the card automatically.
- Comfort caps monthly emails at 10 times the top of your subscriber tier; Power has no monthly cap, subject to fair use.
- Transactional email is not part of these plans; MailerLite points to its separate MailerSend product.
Key features
Everlytic
- Email and SMS campaigns
- Campaigns for both channels with built-in reporting and A/B testing of email; SMS is enabled from the Accelerate package.
- Workflows and automation
- Basic workflows come with the entry package; the page lists automation as part of the platform.
- Subscription forms and landing pages
- Forms and landing pages are listed on every package for capturing and segmenting an audience.
- WhatsApp conversations
- WhatsApp is enabled only on the top Accelerate plus package, with additional charges.
- API and transactional messaging
- An API communicator and transactional messaging are listed under driving engagement.
- Support and specialist advice
- Email support on the entry package, priority chat on Accelerate and phone on Accelerate plus; up to 4 hours of specialist advice a month.
MailerLite
- Three email editors
- Drag-and-drop, custom HTML and a simple text editor on every plan. Paid plans add the AI writing assistant, multivariate testing and dynamic content.
- Automation builder
- A visual workflow builder with templates, e-commerce triggers, RSS campaigns and auto-resend. Comfort allows 50 active automations; Power has no cap.
- Websites, landing pages and forms
- Build sites with a blog, landing pages, embedded forms and pop-ups. Free allows one site and three forms; an iPad app collects sign-ups offline.
- Paid newsletters and digital products
- Sell one-time or recurring newsletter subscriptions, digital downloads and bookings, with payments taken through Stripe.
- Reports
- Click maps, list growth and comparative reports, e-commerce sales tracking, individual subscriber profiles and custom report exports.
- MCP server and API
- Claude, ChatGPT and other AI tools can manage campaigns through MailerLite's MCP server. Full API and MCP access, including sending, needs a paid plan.
Plans
Everlytic
Pricing could not be confirmed. See everlytic.com.
MailerLite
Free$0
250 subscribers, 2,500 emails a month, 2 seats, 1 website, 1 landing page and 3 forms. Community support only.
Comfort$12
per month for up to 500 subscribers, billed monthly
Emails up to 10 times the tier (5,000 here), 3 seats, 50 automations, 10 forms and sites. Price rises with the list: $89 a month at 10,000 subscribers.
Power$25
per month for up to 500 subscribers, billed monthly
Unlimited emails, seats, automations, forms and sites, plus 24/7 live chat. Price rises with the list: $129 a month at 10,000 subscribers.
EnterpriseCustom
For more than 200,000 subscribers: custom sending volume, a success manager, account audits and a dedicated IP as an add-on.
Ways to pay less
Everlytic
No public discounts listed.
MailerLite
- Annual discount
Save 10% with yearly billing
MailerLite's pricing page takes 10% off paid plans billed yearly: Comfort at 500 subscribers is $10.80 a month instead of $12.
- Nonprofit
30% off paid plans for nonprofits
Nonprofits get 30% off paid plans after sending support a document showing their status, such as an IRS tax exemption certificate.
Common questions
Which is cheaper, Everlytic or MailerLite?
As of Nov 13, 2026, Everlytic has no price we could confirm, and MailerLite starts at $12 per month for up to 500 subscribers, billed monthly.
Which has a free plan, Everlytic or MailerLite?
As of Nov 13, 2026, only MailerLite has a free plan. Everlytic does not.
Which platforms do Everlytic and MailerLite run on?
As of Nov 13, 2026, only MailerLite lists an iOS app. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.