ActiveTrail vs Everlytic (2026): which should you pick?
As of Nov 13, 2026, ActiveTrail grades higher than Everlytic: 2.4 against 1.8 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
ActiveTrail grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
ActiveTrail
Email, SMS, WhatsApp and push marketing with automation
Free trial
Which one is for you
Pick ActiveTrail if
- Fits if you want email, SMS and WhatsApp from one account
- Works for online shops that want order data driving campaigns
Look elsewhere if
- Skip it if you want prices up front, as we couldn't read them
- Not for you if you need a free plan, since only a trial of unconfirmed length is offered
- Watch out: the pricing page blocks requests from outside the countries it serves
- Watch out: the site is offered in English, French and Spanish only
Pick Everlytic if
- Fits if you send to South African customers and want email, SMS and WhatsApp together
- Makes sense if you want specialist advice with the software
Look elsewhere if
- Not for you if you want a price before a call, as every package says Get A Quote
- Tight if you want to try it free, since there's no plan or trial
- Skip it if you don't want a contract, as packages run 12 months
- Watch out: Foundation carries Everlytic branding and allows 3 users and 10 audiences
- Watch out: SMS and WhatsApp carry extra charges, and pricing applies to South African customers
How we grade them
| 2.4GPAActiveTrailFair | 1.8GPAEverlyticWeak | |
|---|---|---|
| Value for money | CPrices couldn't be read because the pricing page blocked us, so we place it in the middle with no figure to show. | CNo price is published: each package says Get A Quote, so we can't place it against the $20 category middle. |
| Free plan and trial | CThe homepage offers a free trial but its length and limits weren't confirmed, and there's no free plan on record. | FNo free plan and no trial on the pricing page. You start with a demo. |
| Features | BEmail, automation, SMS, WhatsApp, push, landing pages and forms, plus a shop data model. Nothing in the listing shows a gap in the core job. | BEmail and SMS campaigns, workflows, forms, landing pages, WhatsApp and an API. Nothing in the listing shows a gap in core work. |
| Ease of use | CNo store rating on record. A web app where you build campaigns and automations yourself. | CNo store rating on record. A web platform with audiences and workflows to set up. |
| Platforms and integrations | BWeb app with PayPal, Facebook and Google Analytics listed. No phone or desktop app. | CWeb with an API for transactional messaging. No integrations are listed. |
| Best for | email, SMS and WhatsApp with automation | South African email, SMS and WhatsApp messaging |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ActiveTrail and Everlytic. How we grade
Where they differ
- ActiveTrail also covers surveys and popups.
- Everlytic also covers forms and transactional email.
In commonWebMarketing automationEmail campaignsSMS marketingWhatsApp messagingA/B testing
At a glance
| ActiveTrail | Everlytic | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | ActiveTrail | Everlytic |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
ActiveTrail
- Prices could not be read: the pricing page blocked requests from outside the countries it serves.
- The homepage offers a free trial, but its length and limits could not be confirmed.
- The site's pages are offered in English, French and Spanish.
- The vendor lists ISO 27001 among its policies.
Everlytic
- Prices are not published: each package says Get A Quote, and the page notes that its pricing applies to South African customers.
- Packages run on 12-month contracts, and the entry Foundation package carries Everlytic branding.
- Foundation allows 3 users and 10 audiences; Accelerate 7 users and 100; Accelerate plus 500 users and 500 audiences.
- SMS and WhatsApp carry additional charges on the packages that enable them.
Key features
ActiveTrail
- Email campaigns
- Newsletter templates, an email editor, A/B testing, personalization, RSS campaigns and bounce management.
- Marketing automation
- Automated customer journeys, including birthday campaigns and triggers the site calls ActiveTriggers.
- SMS, WhatsApp and push
- Sends SMS and WhatsApp messages and mobile push notifications, which can be placed in the same customer journeys.
- Landing pages and forms
- A landing page editor, signup and lead forms, and PayPal and Facebook integration on landing pages.
- E-commerce data model
- Connects offline and online data sources in one data store to drive journeys for retail and e-commerce.
Everlytic
- Email and SMS campaigns
- Campaigns for both channels with built-in reporting and A/B testing of email; SMS is enabled from the Accelerate package.
- Workflows and automation
- Basic workflows come with the entry package; the page lists automation as part of the platform.
- Subscription forms and landing pages
- Forms and landing pages are listed on every package for capturing and segmenting an audience.
- WhatsApp conversations
- WhatsApp is enabled only on the top Accelerate plus package, with additional charges.
- API and transactional messaging
- An API communicator and transactional messaging are listed under driving engagement.
- Support and specialist advice
- Email support on the entry package, priority chat on Accelerate and phone on Accelerate plus; up to 4 hours of specialist advice a month.
Plans
ActiveTrail
Pricing could not be confirmed. See activetrail.com.
Everlytic
Pricing could not be confirmed. See everlytic.com.
Common questions
Which is cheaper, ActiveTrail or Everlytic?
As of Nov 13, 2026, ActiveTrail has no price we could confirm, and Everlytic has no price we could confirm.
Which has a free plan, ActiveTrail or Everlytic?
As of Nov 13, 2026, neither ActiveTrail nor Everlytic has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.