ActiveTrail vs Brevo (2026): which should you pick?
As of Nov 13, 2026, Brevo grades higher than ActiveTrail: 2.6 against 2.4 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Brevo grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
ActiveTrail
Email, SMS, WhatsApp and push marketing with automation
Brevo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM
Which one is for you
Pick ActiveTrail if
- Fits if you want email, SMS and WhatsApp from one account
- Works for online shops that want order data driving campaigns
Look elsewhere if
- Skip it if you want prices up front, as we couldn't read them
- Not for you if you need a free plan, since only a trial of unconfirmed length is offered
- Watch out: the pricing page blocks requests from outside the countries it serves
- Watch out: the site is offered in English, French and Spanish only
Pick Brevo if
- Fits if you have thousands of contacts but only email them a few times a month
- Works for apps or shops that need receipt and password emails as well as newsletters
Look elsewhere if
- Tight if you stay on Starter, which has 1 seat, no automations and the Brevo logo unless you pay $12 more
- Pricey if you want WhatsApp, popups or push, which start on the $499 Professional plan
- Skip it if you mail a growing list every day, since the price follows the emails you send
- Watch out: Starter and Standard cap contacts by volume, at 500 for 5,000 emails a month and 2,500 for 15,000
- Watch out: the free plan stops at 300 emails a day, and SMS credits are bought separately by destination
How we grade them
| 2.4GPAActiveTrailFair | 2.6GPABrevoGood | |
|---|---|---|
| Value for money | CPrices couldn't be read because the pricing page blocked us, so we place it in the middle with no figure to show. | BStarter is $9 a month for 5,000 emails, inside the cheaper quarter of email tools, and from 20,000 emails the contact cap jumps to 500,000. Automations and A/B tests need Standard at $18, and taking the Brevo logo off Starter is $12 a month more. |
| Free plan and trial | CThe homepage offers a free trial but its length and limits weren't confirmed, and there's no free plan on record. | CFree for good with no card: 300 emails a day, campaigns and transactional email by API. Once your list passes 300 people, though, a single newsletter can't all go out on the same day. |
| Features | BEmail, automation, SMS, WhatsApp, push, landing pages and forms, plus a shop data model. Nothing in the listing shows a gap in the core job. | BCampaigns, transactional email, automations, SMS, segments, forms, AI writing and a sales CRM, all from one contact list. That covers the whole job. WhatsApp, popups and push wait for the $499 Professional plan. |
| Ease of use | CNo store rating on record. A web app where you build campaigns and automations yourself. | CNo App Store rating on record. It's a big web app with campaigns, automations, a CRM and SMS in it, so you'll be setting things up before it earns its keep. |
| Platforms and integrations | BWeb app with PayPal, Facebook and Google Analytics listed. No phone or desktop app. | BWeb only, with Shopify, WordPress, Stripe, Zapier, ChatGPT and Claude connections and an API. No desktop or phone app is listed. |
| Best for | email, SMS and WhatsApp with automation | big lists you only email now and then |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ActiveTrail and Brevo. How we grade
Where they differ
- ActiveTrail also covers surveys, sMS marketing, whatsApp messaging, a/B testing and popups.
- Brevo also covers sales pipeline, forms and live chat.
At a glance
| ActiveTrail | Brevo | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | Not published | $9 per month for 5,000 emails and up to 500 contacts, billed monthly |
| Free plan | None | Up to 300 emails a day (campaigns and transactional), 1 marketing seat and transactional email by API and SMTP. No credit card needed. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | ActiveTrail | Brevo |
| Price read from | Not confirmed | brevo.com |
| Checked | Nov 13, 2026 | Oct 17, 2026 |
Worth knowing
ActiveTrail
- Prices could not be read: the pricing page blocked requests from outside the countries it serves.
- The homepage offers a free trial, but its length and limits could not be confirmed.
- The site's pages are offered in English, French and Spanish.
- The vendor lists ISO 27001 among its policies.
Brevo
- Starter and Standard cap contacts by email volume: 500 contacts at 5,000 emails a month, 2,500 at 15,000, and 500,000 from 20,000.
- The Free plan is limited to 300 emails a day.
- Starter has a single seat and shows the Brevo logo unless you pay $12 a month; extra seats on Standard cost $12 a month each, up to 3.
- SMS credits are bought separately and priced by volume and destination; WhatsApp campaigns start at the $499 Professional plan.
Key features
ActiveTrail
- Email campaigns
- Newsletter templates, an email editor, A/B testing, personalization, RSS campaigns and bounce management.
- Marketing automation
- Automated customer journeys, including birthday campaigns and triggers the site calls ActiveTriggers.
- SMS, WhatsApp and push
- Sends SMS and WhatsApp messages and mobile push notifications, which can be placed in the same customer journeys.
- Landing pages and forms
- A landing page editor, signup and lead forms, and PayPal and Facebook integration on landing pages.
- E-commerce data model
- Connects offline and online data sources in one data store to drive journeys for retail and e-commerce.
Brevo
- Email campaigns and transactional email
- A drag-and-drop editor and templates for campaigns, plus transactional email over an API and SMTP relay on every plan, Free included.
- Marketing automation
- Standard and above allow unlimited multi-step workflows triggered by sign-ups, website activity and custom events.
- SMS and WhatsApp
- SMS campaigns are sold as credits priced by volume and destination on every plan. WhatsApp, popups and web and mobile push come with Professional.
- Sales CRM
- Sales seats add pipelines, deals and sales automation to the same contact database, sold as a separate monthly charge per seat.
- Segments and forms
- Paid plans can save unlimited segments filtered by website activity, campaign engagement and custom events, and build branded sign-up forms.
- AI tools
- An AI writer drafts subject lines and copy from Starter, send-time optimization comes with Standard, and Aura AI segmentation and data questions come with Professional.
Plans
ActiveTrail
Pricing could not be confirmed. See activetrail.com.
Brevo
Free$0
300 emails a day, 1 seat, campaigns and transactional email. Upgrading removes the daily sending limit.
Starter$9
per month for 5,000 emails and up to 500 contacts, billed monthly
1 seat, forms, segmentation and AI writing help; removing the Brevo logo costs $12 a month. Price rises with volume: $17 a month at 10,000 emails.
Standard$18
per month for 5,000 emails and up to 500 contacts, billed monthly
Automation workflows, A/B testing, send-time optimization, no Brevo logo, up to 3 seats. $69 a month at 20,000 emails, where the contact cap rises to 500,000.
Professional$499
per month for 150,000 emails, billed monthly
10 seats, WhatsApp, popups and push, contact scoring, AI segmentation, phone support and up to 2 million contacts.
EnterpriseCustom
For 1 million or more contacts: multiple brands under one account, dedicated IP, SSO and SAML, custom data integrations.
Ways to pay less
ActiveTrail
No public discounts listed.
Brevo
- Annual discount
Save 10% with yearly billing
Brevo's pricing page takes 10% off Starter, Standard and Professional when billed yearly: Starter at 5,000 emails is $97 a year instead of $108.
Common questions
Which is cheaper, ActiveTrail or Brevo?
As of Nov 13, 2026, ActiveTrail has no price we could confirm, and Brevo starts at $9 per month for 5,000 emails and up to 500 contacts, billed monthly.
Which has a free plan, ActiveTrail or Brevo?
As of Nov 13, 2026, only Brevo has a free plan. ActiveTrail does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.