ActiveTrail vs GetResponse (2026): which should you pick?
As of Nov 13, 2026, ActiveTrail and GetResponse share a 2.4 GPA, and only GetResponse has a free plan.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
ActiveTrail
Email, SMS, WhatsApp and push marketing with automation
GetResponse
Email marketing with automation, webinars, courses and landing pages
Which one is for you
Pick ActiveTrail if
- Fits if you want email, SMS and WhatsApp from one account
- Works for online shops that want order data driving campaigns
Look elsewhere if
- Skip it if you want prices up front, as we couldn't read them
- Not for you if you need a free plan, since only a trial of unconfirmed length is offered
- Watch out: the pricing page blocks requests from outside the countries it serves
- Watch out: the site is offered in English, French and Spanish only
Pick GetResponse if
- Fits if you run webinars or sell a course and want it all next to your email list
- Works for charities and NGOs, with 50% off every monthly plan, or anyone who mails a list often
Look elsewhere if
- Tight if you're on Starter, which allows one custom automation and three uses of the AI tools
- Skip it if you need SMS, receipt emails or a dedicated IP without talking to sales about Enterprise
- Not for you if you like changing plans yourself, as downgrades and switches to monthly billing go through support
- Watch out: after 14 days the free account can't schedule newsletters, send autoresponders or publish automations
- Pricey if you need unlimited automations, which start on Marketer at $59 a month
How we grade them
| 2.4GPAActiveTrailFair | 2.4GPAGetResponseFair | |
|---|---|---|
| Value for money | CPrices couldn't be read because the pricing page blocked us, so we place it in the middle with no figure to show. | C$19 a month for 1,000 contacts billed monthly, or $15.58 on a yearly plan, toward the dearer end of the pack. At 10,000 contacts it's $79 a month, but Starter allows 1 custom automation and unlimited ones start at $59. |
| Free plan and trial | CThe homepage offers a free trial but its length and limits weren't confirmed, and there's no free plan on record. | CA free account for up to 500 contacts and 2,500 emails a month, with a GetResponse badge on your emails. After the first 14 days you can't schedule newsletters, send autoresponders or publish automations, so it's a test drive more than a home. |
| Features | BEmail, automation, SMS, WhatsApp, push, landing pages and forms, plus a shop data model. Nothing in the listing shows a gap in the core job. | BEmail with AI writing, automation, unlimited landing pages, forms and popups, and webinars, courses and paid newsletters on Creator. It covers the whole job. SMS and transactional email only come with the custom-priced Enterprise plan. |
| Ease of use | CNo store rating on record. A web app where you build campaigns and automations yourself. | CNo App Store rating on record, and the work here is building emails, pages and workflows in a web app. There's a lot of it, so give yourself time to find your way around. |
| Platforms and integrations | BWeb app with PayPal, Facebook and Google Analytics listed. No phone or desktop app. | BWeb plus iPhone and Android apps, with Shopify, WooCommerce, WordPress, Magento, Zapier, Stripe, PayPal and Salesforce, and an API. No desktop app, so B is the ceiling. |
| Best for | email, SMS and WhatsApp with automation | email plus webinars and courses in one plan |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ActiveTrail and GetResponse. How we grade
Where they differ
- ActiveTrail also covers surveys, sMS marketing, whatsApp messaging, a/B testing and popups.
- GetResponse also covers forms, paid newsletters and live chat.
At a glance
| ActiveTrail | GetResponse | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | Not published | $19 per month for up to 1,000 contacts, billed monthly |
| Free plan | None | Free account: up to 500 contacts and 2,500 emails a month with a GetResponse badge, landing pages capped at 1,000 visits a month. No scheduling or autoresponders. |
| Free trial | None listed | Premium features free for the first 14 days of a free account, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | ActiveTrail | GetResponse |
| Price read from | Not confirmed | getresponse.com |
| Checked | Nov 13, 2026 | Oct 17, 2026 |
Worth knowing
ActiveTrail
- Prices could not be read: the pricing page blocked requests from outside the countries it serves.
- The homepage offers a free trial, but its length and limits could not be confirmed.
- The site's pages are offered in English, French and Spanish.
- The vendor lists ISO 27001 among its policies.
GetResponse
- After the first 14 days, the free account cannot schedule newsletters, send autoresponders or publish automation workflows.
- Starter allows only 1 custom automation workflow and 3 uses of the AI tools.
- SMS marketing, transactional email and a dedicated IP are only on the custom-priced Enterprise plan.
- Downgrading, or moving from annual to monthly billing, has to be requested from the support team.
Key features
ActiveTrail
- Email campaigns
- Newsletter templates, an email editor, A/B testing, personalization, RSS campaigns and bounce management.
- Marketing automation
- Automated customer journeys, including birthday campaigns and triggers the site calls ActiveTriggers.
- SMS, WhatsApp and push
- Sends SMS and WhatsApp messages and mobile push notifications, which can be placed in the same customer journeys.
- Landing pages and forms
- A landing page editor, signup and lead forms, and PayPal and Facebook integration on landing pages.
- E-commerce data model
- Connects offline and online data sources in one data store to drive journeys for retail and e-commerce.
GetResponse
- Email and AI writing
- A visual editor, templates, A/B testing and send-time tools, plus an AI email and subject line generator (3 uses on Starter and Free).
- Marketing automation
- Workflows triggered by clicks, visited pages, purchases and events, with tagging and scoring. Starter includes 1 custom workflow; Marketer and above have no limit.
- Landing pages, forms and popups
- Unlimited landing pages, sign-up forms and popups on paid plans. Creator adds a website builder with up to 10 active sites.
- Webinars
- Live and on-demand webinars come with Creator for up to 100 attendees, and with Enterprise for up to 1,000.
- Courses and paid newsletters
- Creator sells online courses and premium newsletter subscriptions through PayPal or Stripe, with no GetResponse transaction fee.
- E-commerce tools
- Marketer and above add abandoned-cart recovery, product recommendations, promo codes, sales funnels and revenue reports.
Plans
ActiveTrail
Pricing could not be confirmed. See activetrail.com.
GetResponse
Free$0
500 contacts and 2,500 emails a month, GetResponse badge on messages, 1,000 landing page visits a month.
Starter$19
per month for up to 1,000 contacts, billed monthly
Unlimited sends, 3 users, 1 custom automation workflow, landing pages and popups. Price rises with the list: $79 a month at 10,000 contacts.
Marketer$59
per month for up to 1,000 contacts, billed monthly
Unlimited automation workflows, advanced segmentation, abandoned-cart recovery, sales funnels and up to 5 users. $114 a month at 10,000 contacts.
Creator$69
per month for up to 1,000 contacts, billed monthly
Adds webinars for 100 attendees, a website builder, courses for 500 students and paid newsletters. $134 a month at 10,000 contacts.
EnterpriseCustom
SMS marketing, transactional email, dedicated IP and sending domain, single sign-on and mobile push, billed monthly, yearly or every 2 years.
Ways to pay less
ActiveTrail
No public discounts listed.
GetResponse
- Annual discount
Save 18% with yearly billing
A 12-month prepaid plan costs 18% less: Starter at 1,000 contacts is $15.58 a month instead of $19, and Marketer is $48.38 instead of $59.
- Nonprofit
50% off for charities and NGOs
GetResponse's pricing page offers charities and NGOs 50% off every monthly plan.
Common questions
Which is cheaper, ActiveTrail or GetResponse?
As of Nov 13, 2026, ActiveTrail has no price we could confirm, and GetResponse starts at $19 per month for up to 1,000 contacts, billed monthly.
Which has a free plan, ActiveTrail or GetResponse?
As of Nov 13, 2026, only GetResponse has a free plan. ActiveTrail does not.
Which platforms do ActiveTrail and GetResponse run on?
As of Nov 13, 2026, only GetResponse lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.