Follow Up Boss vs BoldTrail (kvCORE) (2026): which should you pick?
As of Nov 13, 2026, Follow Up Boss grades higher than BoldTrail (kvCORE): 2.0 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Follow Up Boss grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Follow Up Boss
Real estate CRM that routes and follows up on incoming leads
BoldTrail (kvCORE)
Real estate platform with a Smart CRM, IDX websites and lead tools
Which one is for you
Pick Follow Up Boss if
- Fits if you are a real estate agent or team with leads coming in from portals
- Works for brokerages that want leads routed to agents
Look elsewhere if
- Not for you if you are outside real estate, as it is built around leads for agents
- Pricey if you are solo: $58 a user a month is above most CRM tools
- Watch out: calling is an extra $39 a user on monthly Grow, $33 yearly
- Watch out: the pricing page doesn't name the mobile platforms behind its app
Pick BoldTrail (kvCORE) if
- Fits if you are a real estate team that wants CRM, website and back office from one maker
- Works for brokerages that want recruiting tools in the same suite
Look elsewhere if
- Skip it if you want a price list, as pricing only comes after a demo
- Not for you if you sell anything but real estate, because it is built for agents
- Watch out: it was renamed from kvCORE, and the old address leads to a login page
- Watch out: add-ons are sold separately through a marketplace
How we grade them
| 2.0GPAFollow Up BossFair | 1.6GPABoldTrail (kvCORE)Weak | |
|---|---|---|
| Value for money | C$58 a user a month billed yearly ($69 monthly), in the dearer quarter of CRM tools, which start at $49. Pro and Platform are flat fees for 10 and 30 users. | CNo price on record; pricing comes after a demo, with a package quiz on the site. That leaves it at the ordinary grade. |
| Free plan and trial | DA 14-day free trial with no contract, but the listing doesn't say whether a card is needed. No free plan. | FNo free plan and no trial on record. A demo request is the way in. |
| Features | CLead capture and routing, action plans, calling, texting, email, team inboxes and AI. The listing's gap: calling is an extra $39 a user on monthly Grow. | CA CRM, IDX websites and lead engine, AI tools, back office, recruiting and add-ons from a marketplace. The add-ons mean the quote can grow past the base. |
| Ease of use | CNo store rating on record. Lead sources and action plans have to be set up. | CNo store rating on record. A broad suite with websites, lead routing and back-office tools to set up. |
| Platforms and integrations | BWeb only, with Zillow Pro, Zapier and CINC connections. The page doesn't name the mobile platforms. | CWeb only on the pages read, with QuickBooks as the one integration named. |
| Best for | following up on real estate leads | a real estate platform with CRM, IDX and leads |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Follow Up Boss and BoldTrail (kvCORE). How we grade
Where they differ
- Follow Up Boss also covers shared inbox and reports.
- BoldTrail (kvCORE) also covers marketing automation and dashboards.
At a glance
| Follow Up Boss | BoldTrail (kvCORE) | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $58 per user / month, billed annually ($69 billed monthly) | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial, no contract | None listed |
| Web | ||
| Made by | Follow Up Boss | Inside Real Estate |
| Price read from | followupboss.com | Not confirmed |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Follow Up Boss
- Pro and Platform are priced as a flat fee that includes 10 and 30 users, with set prices for extra users.
- Calling is an extra $39 per user a month on Grow when billed monthly ($33 billed annually).
- Prices exclude tax. The pricing page does not name the mobile platforms behind its mobile app.
BoldTrail (kvCORE)
- kvCORE is now sold as BoldTrail; the kvcore.com address leads to a login page.
- No prices are published; pricing comes after a demo, with a package quiz on the site.
- Built for real estate professionals rather than general sales teams.
- Inside Real Estate also sells BoomTown, which is a separate product on the site.
Key features
Follow Up Boss
- Lead capture and routing
- Imports leads from lead sources and websites, with round-robin, first-to-claim and price or ZIP-code based distribution on the feature table.
- Action Plans and Smart Lists
- Automated follow-up sequences and saved lists that keep agents working the leads that need contact next.
- Calling, texting and email
- Two-way email sync, two-way texting and calling from inside the CRM. Calling is an add-on on Grow and included on Pro and Platform.
- Team inboxes and reporting
- Pro adds team inboxes and call reporting; lead-source and agent performance reports are on every plan.
- AI features
- Smart summaries, smart messages, suggested tasks and predictive lead prioritization, listed on the pricing page for every plan.
- Open integrations
- The vendor lists more than 250 integrations, including lead sources, website providers and Zapier.
BoldTrail (kvCORE)
- Smart CRM
- The CRM inside the BoldTrail Platform, listed with Marketing Autopilot, transaction integration and business analytics.
- IDX websites and lead engine
- Customizable IDX home-search websites and a lead engine for capturing buyer and seller leads.
- Integrated AI
- AI tools are listed as part of the platform, with a separate AI search page on the vendor's site.
- Back office and recruiting
- Separate BackOffice and Recruit products add agent billing, commissions and QuickBooks integration, and recruiting dashboards.
- Marketplace add-ons
- A marketplace lists PropertyBoost, Success Assurance and Leads360 as extras to customize the platform.
Plans
Follow Up Boss
Grow$58
per user / month, billed annually ($69 billed monthly)
For solo agents and small teams: lead sources, lead distribution, Smart Lists and Action Plans. Calling is a $33 per user add-on.
Pro$416
per month for 10 users, billed annually ($499 billed monthly)
Adds unlimited calling and texting, team inboxes, call reporting and onboarding. Extra users cost $41 a month on annual billing.
Platform$833
per month for 30 users, billed annually ($1000 billed monthly)
Adds teams within teams and priority support for large teams. Extra users cost $17 a month on annual billing.
BoldTrail (kvCORE)
Pricing could not be confirmed. See boldtrail.com.
Ways to pay less
Follow Up Boss
- Annual discount
2 months free with yearly billing
The pricing page states that yearly billing includes two months free compared with paying monthly.
BoldTrail (kvCORE)
No public discounts listed.
Common questions
Which is cheaper, Follow Up Boss or BoldTrail (kvCORE)?
As of Nov 13, 2026, Follow Up Boss starts at $58 per user / month, billed annually ($69 billed monthly), and BoldTrail (kvCORE) has no price we could confirm.
Which has a free plan, Follow Up Boss or BoldTrail (kvCORE)?
As of Nov 13, 2026, neither Follow Up Boss nor BoldTrail (kvCORE) has a free plan. Follow Up Boss has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.