Front vs Trengo
We give Front a 2.4 GPA and Trengo a 2.2, out of 4.0. Front grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Front
Shared inbox and customer operations platform with AI and ticketing
Trengo
Shared inbox for WhatsApp, email and chat with AI agents, in euros
How we grade them
| 2.4GPAFrontFair | 2.2GPATrengoFair | |
|---|---|---|
| Value for money | DStarter is $25 a seat a month billed annually, which is where the dearest tenth of this category begins, and it stops at 10 seats, one channel type and 10 rules. All your channels in one inbox means Professional at $65, and Copilot is another $20 a seat until Enterprise at $105. | DBoost is €299 a month billed yearly (€349 monthly) for up to 10 users, so a team of five pays about €60 a head, well above the dearest tenth of help desks at $39. On your own, it's the full €299. It does include 6,000 conversations a year and the WhatsApp API. |
| Free plan and trial | CNo free plan. The trial is 14 days with all the Professional plan features and no credit card. After that it's a paid plan or nothing. | CA 7-day free trial with no card needed, which is short for a tool this costly. There's no free plan after it. |
| Features | BShared inboxes with assignment, ticketing, multi-step rules, analytics, a no-code knowledge base and live chat, with email, SMS, Front Chat and WhatsApp in one place from Professional up. The team-inbox job is covered, and Autopilot will resolve conversations from $0.05 each. | BOne inbox for email, WhatsApp, Instagram, Messenger, TikTok, chat and SMS, the HelpMate AI agent, a help center, multi-step automations and links to stores, CRMs and booking sites. Phone calling is an add-on, but the job is covered. |
| Ease of use | CNo rating on record, and this is a platform rather than an app: channels, workspaces, rules, macros and analytics to set up. Front says itself that contracts over $25k must include a paid onboarding package. | CNo store rating on record. You connect the WhatsApp Business API and each other channel, then set up AI flows, and the AI Journeys part is still marked as a beta. |
| Platforms and integrations | AWeb, Mac, Windows, iPhone and Android, which is the full set. It connects to HubSpot, Microsoft Dynamics 365, Asana, Aircall and WhatsApp, works with ChatGPT and Claude, and has a public API. | BIt runs in a browser only, with no app for phones or computers, though you can add it to a phone's home screen. The connections help: Shopify, WooCommerce, Magento, HubSpot, Salesforce, Pipedrive, Booking.com and Airbnb, plus an API. |
| Best for | support teams running shared inboxes at volume | WhatsApp-heavy service teams in Europe |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Front and Trengo. How we grade
Where they differ
- Front starts at $25 per seat / month, billed annually. Trengo starts at €299 per month for up to 10 users, billed annually (€349 billed monthly).
- Only Front lists macOS, Windows, iOS and Android apps.
- Front also covers workflow automation.
- Trengo also covers live chat, help center and AI support agent.
At a glance
| Front | Trengo | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $25 per seat / month, billed annually | €299 per month for up to 10 users, billed annually (€349 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial with all Professional plan features, no credit card required | 7-day free trial, no credit card required |
| Web | ||
| macOS | ||
| Windows | ||
| iOS | ||
| Android | ||
| Made by | FrontApp, Inc. | Trengo |
| Price read from | front.com | trengo.com |
| Checked | Oct 4, 2026 | Oct 17, 2026 |
Who each one suits
Front
- Support and operations teams working shared addresses at volume
- Companies that want email, chat, SMS and WhatsApp in one team inbox
- Teams that need ticketing, rules and reporting on top of email
Trengo
- European businesses that handle much of their service over WhatsApp
- Hospitality, travel and leisure companies using booking platforms
- Teams of up to 10 or 20 people who want one fixed monthly price
Worth knowing
Front
- There is no free plan; the 14-day trial is the only way to use Front without paying.
- Starter is capped at 10 seats and one channel type, and Professional at 50 seats.
- Copilot, Smart QA and Smart CSAT cost extra per seat on Starter and Professional.
- Enterprise is sold on annual billing only, and contracts over $25k must include a paid onboarding package.
Trengo
- Prices are set in euros; the dollar view on the pricing page converts them at a live exchange rate.
- Conversations past the allowance cost €18 per 100 billed monthly (€15 yearly); AI-handled ones add €0.30 each (€0.25 yearly).
- Extra users cost €30 a month on Boost and €50 on Pro (€25 and €40 yearly); broadcasting and phone calling are add-ons.
- There are no native apps: Trengo runs in a browser and can be added to a phone's home screen.
Key features
Front
- Shared inboxes
- Team inboxes where incoming messages can be assigned and handled together, so everyone can see who is working on which conversation.
- Omnichannel inbox
- Professional and Enterprise combine email, SMS, Front Chat, WhatsApp and other channels in one place. Starter is limited to a single channel type.
- Ticketing and automation rules
- Ticketing for complex requests plus multi-step rules: up to 10 rules on Starter, 20 on Professional and unlimited on Enterprise.
- Front AI
- Autopilot resolves conversations from $0.05 each. Copilot ($20 per seat a month), Smart QA ($20) and Smart CSAT ($10) are add-ons that Enterprise includes.
- Analytics
- Reporting on team workload and support quality: basic analytics on Starter and advanced analytics from Professional.
- Knowledge base and live chat
- A no-code knowledge base and Front Chat let customers help themselves. Multi-language knowledge bases need Enterprise.
Trengo
- One inbox for messaging channels
- Email, WhatsApp, Instagram, Facebook Messenger, TikTok, live chat and SMS arrive in one shared inbox with assignment, labels, mentions and internal comments.
- Official WhatsApp Business API
- WhatsApp is built in on every plan, and WhatsApp service conversations are not charged; broadcast campaigns over messaging apps are an add-on.
- HelpMate AI agent
- An AI agent that suggests and sends replies on its own, with an AI surcharge on each conversation it handles and reports on how it resolves questions.
- AI Journeys
- Automations that run conversations and workflows across several steps and channels. The pricing page marks it as a beta whose packaging may change.
- Help center
- A customer help center hosted at help.trengo.com, which can be moved to your own domain.
- Store, booking and CRM links
- Integrations with Shopify, WooCommerce, Magento, HubSpot and Salesforce, and with holiday and booking platforms such as Booking.com and Airbnb.
Plans
Front
Starter$25
per seat / month, billed annually
Up to 10 seats. One channel type (email, Front Chat or SMS), shared inbox, ticketing, up to 10 automation rules and basic analytics.
Professional$65
per seat / month, billed annually
Up to 50 seats. Adds omnichannel support, macros, up to 20 rules, advanced analytics, up to 5 workspaces, SSO and SCIM.
Enterprise$105
per seat / month, annual billing only
Unlimited seats, rules and macros, smart rules, custom roles, and Copilot, Smart QA and Smart CSAT included.
Trengo
Boost€299
per month for up to 10 users, billed annually (€349 billed monthly)
Unified inbox, WhatsApp Business API, website widget, auto and quick replies; 6,000 conversations a year billed annually, or 500 a month billed monthly.
Pro€499
per month for up to 20 users, billed annually (€599 billed monthly)
Adds API actions in AI flows, custom integrations through the API, enforced 2FA and phone support; 18,000 conversations a year, or 1,500 a month.
EnterpriseCustom
Custom users and conversations, custom-built integrations and channels, a dedicated success manager and full voice integration. Sold through sales.
Ways to pay less
Front
- Annual discount
Save 24% with annual billing
Front's pricing page states a 24% saving for annual billing. The prices it lists for Starter ($25) and Professional ($65) are the annually billed rates per seat a month.
Trengo
- Annual discount
Up to 20% off with annual billing
Trengo's pricing page says annual billing saves up to 20%: Boost is €299 a month billed annually against €349 monthly, and Pro €499 against €599.
