Fullstory vs UXCam (2026): which should you pick?

Pick Fullstory if

• Fits if support needs to see what a customer saw before they wrote in
• Works for teams hunting for friction in a checkout or sign-up flow

Look elsewhere if

• Skip it if you want a price list, as every paid plan is quoted
• Tight if you stay free and more than 10 people need access, or you pass 30,000 sessions a month
• Not for you if you need app replays or in-app surveys without buying an add-on
• Watch out: the free plan leaves out dashboards and StoryAI
• Pricey if you want data in BigQuery, Redshift or Snowflake, which needs a paid warehouse add-on

Pick UXCam if

• Fits if you run a mobile app and want to watch real sessions
• Works for a product team with a developer to add the SDK

Look elsewhere if

• Skip it if you want a price on the page, as plans are quoted after a form
• Not for you if you need a free plan, as there's only the 14-day trial
• Skip it if you have a plain website with no app, where web-first tools cost less
• Watch out: no desktop apps are listed, so you read results in a web dashboard

Fullstory

• No paid prices are published: Business, Advanced and Enterprise are all quoted through sales.
• Mobile app capture and in-app guides and surveys are add-ons on every paid plan.
• The free plan stops at 30,000 sessions a month and 10 users, and leaves out dashboards and StoryAI.
• Syncing data to BigQuery, Redshift or Snowflake needs the Anywhere: Warehouse add-on, sold for Business, Advanced and Enterprise.

UXCam

• Prices are not published: the pricing page says plans follow monthly sessions and are quoted after a form is filled in.
• Data is collected through an SDK that developers add to the app; the vendor lists iOS, Android, React Native, Flutter and Cordova.
• The product is used through a web dashboard; no desktop apps are listed.

Fullstory

Session replay

Replays of real visits with developer tools, live session viewing, tabbed browsing and notes, so support and product teams can see what a user saw.

Heatmaps and frustration signals

Click, scroll and conversion maps, plus sentiment signals such as rage clicks that point to broken or confusing parts of a page.

Product analytics

Funnels, page flows, user segments, retention and journeys built from automatically captured data, with retroactive history.

Privacy controls

Sensitive data is excluded by default and masked in the browser, with consent-based recording, user deletion and IP or location restrictions.

StoryAI and add-ons

StoryAI adds session summaries and a set of AI agents; mobile capture, in-app guides and surveys, and multi-org management are sold as add-ons.

UXCam

Session replay

Replays of real sessions on apps and websites, with UXCam pointing to the sessions it considers most relevant.

Heatmaps

Taps, clicks and rage taps are collected automatically per screen, and releases can be compared side by side.

Funnels, retention and segments

Standard product analytics reports for drop-off, retention and churn, with segments to filter them.

Dashboards

Dashboards that the vendor says can be generated from a plain-language description of what to track.

Tara AI analyst

An AI assistant that flags weekly changes in the data and links the sessions that explain them.

MCP server

UXCam data can be queried from AI tools that support MCP, such as Claude, ChatGPT and Cursor.

Fullstory

• FullstoryFree$0

  30,000 sessions a month, 12 months of data and up to 10 users. Dashboards and StoryAI need a paid plan.

• BusinessCustom

  Sold through sales: for companies that want product analytics alongside session replay, heatmaps and dashboards.

• AdvancedCustom

  Sold through sales: for larger organizations tracking trends and improving funnels at scale. Marked as the popular plan.

• EnterpriseCustom

  Sold through sales: for data science and analytics teams that use behavioral data in predictive models or AI projects.

UXCam

Pricing could not be confirmed. See uxcam.com.