GEO Toolbox vs Seen-By.AI (2026): which should you pick?

Pick GEO Toolbox if

• Fits if you're an SEO consultant tracking AI citations for one to five brands
• Works for agencies with up to 25 client brands that need white-label reports

Look elsewhere if

• Skip it if you need daily numbers, as scans are weekly and daily scans are an add-on on Scale and Enterprise only
• Pricey if Gemini and Claude matter, as they start at Plus for $159 a month, and all 8 engines need Pro at $399
• Not for you if you want to try it without a card, and the trial gives only a quarter of the credits
• Watch out: credits don't roll over, and a Claude check costs 20 credits and Grok 31, against 1 for Perplexity
• Too light for SEO work: no keyword ranks, backlinks, site-speed audits or API, so you'll keep an SEO suite

Pick Seen-By.AI if

• Fits if you want one reading of where you stand without another subscription
• Works for a one-off AI visibility report before a client pitch

Look elsewhere if

• Skip it if you want to watch changes over time, as each scan stands alone with no history
• Not for you if Google's AI Overviews or AI Mode are what you need checked
• Too light for agencies tracking clients week by week
• Watch out: the free scan is one question on GPT-5 nano, one per site, and asks for your email
• Watch out: prices are in pounds only, and results come from AI tools with no person checking them

GEO Toolbox

• Starter covers only ChatGPT, Perplexity and Google AI Overviews; Gemini and Claude need Plus, and all eight engines need Pro or Scale.
• Scans are weekly on every plan; daily scans are a paid add-on on Scale and Enterprise only.
• Credits do not roll over, and Claude (20 credits) and Grok (31) checks cost far more than Perplexity (1) or ChatGPT (4).
• It does no keyword rank tracking, backlink analysis or site-speed audits; the vendor says to keep an SEO suite for those.

Seen-By.AI

• Each scan is a single snapshot; there is no ongoing daily tracking or history over time.
• Prices are shown only in pounds sterling, charged per scan through Stripe.
• The free scan covers one question, is checked only by GPT-5 nano and is limited to one per website.
• The vendor says results come from AI tools and algorithms and are not reviewed by a person.

GEO Toolbox

AI visibility tracker

Weekly checks of your prompts on ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, AI Mode, Bing Copilot and Grok, split into cited, mentioned and not found.

GEO Scan and Query Fan-Out

Runs one prompt across all engines for a 0 to 100 visibility score, and lists the sub-questions the engines ask behind it.

Content Analyzer

Grades any URL on 21 signals such as schema markup, AI bot access, JavaScript rendering and freshness, and maps each to a fix.

Agent Readiness scan

Fetches a site as several AI crawlers and checks robots.txt against 34 bots, with a score and a list of problems.

Content Studio

From Plus up, writes SEO briefs and article drafts; each article costs 250 credits from the monthly pool.

Competitor and community intel

Shows who is cited instead of you, and from Plus up, the Reddit and forum threads that AI answers quote.

Seen-By.AI

Four-engine visibility test

Paid scans send up to 10 of your questions to ChatGPT, Claude, Gemini and Perplexity and report whether each mentions you and at what rank.

Competitor intelligence

Shows which competitors the AI answers recommend instead of you for each question.

Website structure audit

Checks headings, images, links and other page elements that affect how AI tools read the site, and gives a structure score.

Improvement recommendations

Lists site-specific changes such as adding FAQ sections, rewriting headings and meta descriptions, and restructuring content.

Sentiment, share of voice and citations

The Pro scan adds positive, neutral or negative framing per platform, your share of AI responses against rivals, and the pages Perplexity cites.

GEO Toolbox

• Starter$79

  per month for 50 prompts, billed annually ($99 billed monthly)

  1 brand, weekly scans on ChatGPT, Perplexity and Google AI Overviews, 12,000 credits a month and 180 days of history.

• Plus$159

  per month for 100 prompts, billed annually ($199 billed monthly)

  Up to 3 brands, any 5 of the 8 engines, 30,000 credits, 2 seats, share-of-voice reports, content briefs and about 15 articles a month.

• Pro$399

  per month for 150 prompts, billed monthly ($3,828 billed yearly)

  Up to 5 brands, all 8 engines, 50,000 credits, 3 seats, 50 AI analyst questions and about 30 articles a month.

• Growth$399

  per month for 15 brands, billed annually ($499 billed monthly)

  For agencies: 50 prompts per brand, any 5 of the 8 engines, 80,000 credits, unlimited seats and white-label client reports.

• Scale$999

  per month for 25 brands, billed monthly ($9,588 billed yearly)

  For agencies: 50 prompts per brand on all 8 engines, 130,000 credits, a daily-scan add-on and priority support. No free trial.

• EnterpriseCustom

  Custom credit volumes, unlimited brands and prompts, SSO, a dedicated success manager and a support SLA. Arranged on a call.

Seen-By.AI

• Premium£4.99

  per scan, paid once, no subscription

  Up to 10 custom questions tested on ChatGPT, Claude, Gemini and Perplexity, competitor rankings, a site audit and a web report.

• Pro£9.99

  per scan, paid once, no subscription

  Everything in Premium plus AI-suggested questions, sentiment per platform, share of voice and the pages Perplexity cites.

GEO Toolbox

• Annual discount

  Save 20% with annual billing

  GEO Toolbox says annual billing saves 20%, about two months free: Starter is $79 a month billed annually instead of $99 billed monthly.

Seen-By.AI

No public discounts listed.