GEO Toolbox vs Otterly.AI (2026): which should you pick?

Pick GEO Toolbox if

• Fits if you're an SEO consultant tracking AI citations for one to five brands
• Works for agencies with up to 25 client brands that need white-label reports

Look elsewhere if

• Skip it if you need daily numbers, as scans are weekly and daily scans are an add-on on Scale and Enterprise only
• Pricey if Gemini and Claude matter, as they start at Plus for $159 a month, and all 8 engines need Pro at $399
• Not for you if you want to try it without a card, and the trial gives only a quarter of the credits
• Watch out: credits don't roll over, and a Claude check costs 20 credits and Grok 31, against 1 for Perplexity
• Too light for SEO work: no keyword ranks, backlinks, site-speed audits or API, so you'll keep an SEO suite

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

GEO Toolbox

• Starter covers only ChatGPT, Perplexity and Google AI Overviews; Gemini and Claude need Plus, and all eight engines need Pro or Scale.
• Scans are weekly on every plan; daily scans are a paid add-on on Scale and Enterprise only.
• Credits do not roll over, and Claude (20 credits) and Grok (31) checks cost far more than Perplexity (1) or ChatGPT (4).
• It does no keyword rank tracking, backlink analysis or site-speed audits; the vendor says to keep an SEO suite for those.

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

GEO Toolbox

AI visibility tracker

Weekly checks of your prompts on ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, AI Mode, Bing Copilot and Grok, split into cited, mentioned and not found.

GEO Scan and Query Fan-Out

Runs one prompt across all engines for a 0 to 100 visibility score, and lists the sub-questions the engines ask behind it.

Content Analyzer

Grades any URL on 21 signals such as schema markup, AI bot access, JavaScript rendering and freshness, and maps each to a fix.

Agent Readiness scan

Fetches a site as several AI crawlers and checks robots.txt against 34 bots, with a score and a list of problems.

Content Studio

From Plus up, writes SEO briefs and article drafts; each article costs 250 credits from the monthly pool.

Competitor and community intel

Shows who is cited instead of you, and from Plus up, the Reddit and forum threads that AI answers quote.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

GEO Toolbox

• Starter$79

  per month for 50 prompts, billed annually ($99 billed monthly)

  1 brand, weekly scans on ChatGPT, Perplexity and Google AI Overviews, 12,000 credits a month and 180 days of history.

• Plus$159

  per month for 100 prompts, billed annually ($199 billed monthly)

  Up to 3 brands, any 5 of the 8 engines, 30,000 credits, 2 seats, share-of-voice reports, content briefs and about 15 articles a month.

• Pro$399

  per month for 150 prompts, billed monthly ($3,828 billed yearly)

  Up to 5 brands, all 8 engines, 50,000 credits, 3 seats, 50 AI analyst questions and about 30 articles a month.

• Growth$399

  per month for 15 brands, billed annually ($499 billed monthly)

  For agencies: 50 prompts per brand, any 5 of the 8 engines, 80,000 credits, unlimited seats and white-label client reports.

• Scale$999

  per month for 25 brands, billed monthly ($9,588 billed yearly)

  For agencies: 50 prompts per brand on all 8 engines, 130,000 credits, a daily-scan add-on and priority support. No free trial.

• EnterpriseCustom

  Custom credit volumes, unlimited brands and prompts, SSO, a dedicated success manager and a support SLA. Arranged on a call.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

GEO Toolbox

• Annual discount

  Save 20% with annual billing

  GEO Toolbox says annual billing saves 20%, about two months free: Starter is $79 a month billed annually instead of $99 billed monthly.

Otterly.AI

No public discounts listed.