Gooten vs Swag Pro (formerly Printfection) (2026): which should you pick?
As of Nov 13, 2026, Gooten grades higher than Swag Pro (formerly Printfection): 3.0 against 1.8 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Gooten grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Swag Pro (formerly Printfection)
Branded swag ordering, storage and shipping platform for companies
Paid
Which one is for you
Pick Gooten if
- Fits if you have steady order volume and want more account support as yearly spend grows
- Works for developers sending orders from a custom site or app through the API
Look elsewhere if
- Skip it if you want to see product prices before you sign up, as the public catalog pages list none
- Not for you if you'd rather one company print everything in its own plants, as partner printers do the work
- Tight if you're small, as the extra support in VIM tiers depends on yearly spend
- Skip it if you sell on Wix, Squarespace or Amazon, which aren't on its integration list
- Watch out: the Shopify app is published by OrderMesh Inc., and charges are billed apart from your Shopify invoice
Pick Swag Pro (formerly Printfection) if
- Fits if you run swag for a company and want storage and shipping handled
- Works for teams that link swag to Salesforce or Marketo
Look elsewhere if
- Skip it if you want a published price, as both plans say to talk to sales
- Not for you if you want to try it free, as no trial is listed
- Tight if you stock many items: Standard has 20 SKUs and storage tops out at 5,000 pieces
- Watch out: the company has renamed itself Swag Pro, and shipping starts at $5.99 per order
How we grade them
| 3.0GPAGootenVery good | 1.8GPASwag Pro (formerly Printfection)Weak | |
|---|---|---|
| Value for money | AThe figure is $0 a month: it's free to install and use with no subscription, and you pay production and shipping per order. Higher VIM loyalty tiers come from yearly spend with Gooten, not a fee. The printers it's listed with are free to sell on too. | CNo plan price is published and both plans say to talk to sales. Shipping starts at $5.99 an order and extra SKUs are $25 a month each. |
| Free plan and trial | AFree outright: no subscription, no monthly fee and no plan to upgrade to. Each order is billed at production cost plus shipping, separately from your Shopify invoice. | FNo free plan and no trial are on record, and the page says a plan is required to use the platform. |
| Features | CThe basics are here: 525+ products, a global network of vetted printers, Shopify, Etsy, TikTok Shop, WooCommerce and BigCommerce, an API and private labels. The gap: its public catalog pages don't list product prices, and Wix, Squarespace and Amazon aren't on its list. | CSourcing and printing, storage and fulfillment, company swag stores, kits and reporting. Standard has 20 SKUs and 5,000 pieces of storage. |
| Ease of use | CNo store rating on record. You install the app, connect your store and set up products before the first order, and the public pages don't show what products cost. | CNo store rating is on record. It is sold through sales and set up with a customer success manager. |
| Platforms and integrations | BWeb, with Shopify, Etsy, TikTok Shop, WooCommerce and BigCommerce, plus Order Desk, Customily and a custom API. No phone or desktop app on record. | BWeb only, with Salesforce, Marketo and Zapier, plus an API on Enterprise. |
| Best for | print on demand through a managed printer network | branded swag storage and shipping for companies |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Gooten and Swag Pro (formerly Printfection). How we grade
Where they differ
- Swag Pro (formerly Printfection) also covers reports and inventory.
In commonWebPublic APIPrint on demand
At a glance
| Gooten | Swag Pro (formerly Printfection) | |
|---|---|---|
| Pricing | Free | Paid |
| Starts at | Free | Not published |
| Free plan | Free to install and use, with no subscription. Each order is charged for the cost of production and shipping. | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Gooten | Swag Pro (a Custom Ink company) |
| Price read from | apps.shopify.com | printfection.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Gooten
- You pay the production cost and shipping for each order, and Gooten's public catalog pages do not list product prices.
- Printing is done by partner decorators in Gooten's network rather than in Gooten's own plants.
- Gooten's Shopify app is published by OrderMesh Inc., and its charges are billed separately from the Shopify invoice.
- Higher VIM tiers depend on a yearly spend with Gooten rather than a fee.
Swag Pro (formerly Printfection)
- No plan price is published; both plans say to talk to sales, and the page says a plan is required to use the platform.
- On top of the monthly platform fee you pay product price, a fulfillment charge per order and shipping, which starts at $5.99 per order.
- Standard includes 20 SKUs; extra items are $25 a month each, and storage tops out at 5,000 pieces.
- The company has renamed itself Swag Pro; the printfection.com address now serves those pages.
Key features
Gooten
- Global fulfillment network
- Orders are routed to vetted decorators in Gooten's network, chosen by location to cut shipping costs; Gooten states a service level of under 3 days.
- Store integrations
- Apps for Shopify, Etsy, TikTok Shop, WooCommerce and BigCommerce, plus Order Desk, manual uploads and Customily for personalized products.
- Gooten API
- A custom API for sending orders from your own site, a mobile app or other software, for brands that do not use a standard store platform.
- Catalog
- 525+ products, including Bella + Canvas, Champion and C2 Sport apparel, kids' clothing, hats, stickers, canvas wall art and phone cases.
- VIM loyalty program
- Very Important Merchant tiers, from Insider to Elite, unlock consultations, custom holiday cut-off dates and performance reports as yearly spend grows.
- Private labels
- Products can carry your own labels, and the catalog supports customization for personalized orders.
Swag Pro (formerly Printfection)
- Sourcing and printing
- A catalog of promotional products with screen printing, embroidery and debossing.
- Storage and fulfillment
- The platform stores, packs and ships swag, including customs, returns and international delivery.
- Company swag stores
- Self-serve storefronts for employees or customers, with budgets set per user. Enterprise plan only.
- Giveaways and kits
- Recipients can pick a gift and enter their own address; standard and premium swag kits are available.
- Integrations and API
- Send swag from Salesforce, Marketo and Zapier; API access is on the Enterprise plan.
- Reporting
- Tracks budget, inventory, spend and delivery.
Plans
Gooten
Free$0
No monthly fee. Orders are charged at the product's production cost plus shipping, billed by Gooten outside your Shopify invoice.
Swag Pro (formerly Printfection)
StandardCustom
5,000 pieces of storage, 20 product SKUs, 100 platform users, free samples and a dedicated customer success manager; sold through sales.
EnterpriseCustom
15,000 pieces of storage, unlimited SKUs and users, company swag stores, API access and custom integrations; sold through sales.
Ways to pay less
Gooten
No public discounts listed.
Swag Pro (formerly Printfection)
- Annual discount
Annual subscription discount
Plans are month-to-month, and the FAQ says discounted rates are available if you sign up for one year; the amount is not stated.
Common questions
Which is cheaper, Gooten or Swag Pro (formerly Printfection)?
As of Nov 13, 2026, Gooten is free, and Swag Pro (formerly Printfection) publishes no starting price.
Which has a free plan, Gooten or Swag Pro (formerly Printfection)?
As of Nov 13, 2026, only Gooten has a free plan. Swag Pro (formerly Printfection) does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.