Swag Pro (formerly Printfection) vs Printful (2026): which should you pick?
As of Nov 13, 2026, we pick Printful: it is second in our ranking of print-on-demand and dropshipping services, and it grades higher too, 3.2 against 1.8.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Printful grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Swag Pro (formerly Printfection)
Branded swag ordering, storage and shipping platform for companies
Printful
Print-on-demand company that makes and ships orders in-house
Which one is for you
Pick Swag Pro (formerly Printfection) if
- Fits if you run swag for a company and want storage and shipping handled
- Works for teams that link swag to Salesforce or Marketo
Look elsewhere if
- Skip it if you want a published price, as both plans say to talk to sales
- Not for you if you want to try it free, as no trial is listed
- Tight if you stock many items: Standard has 20 SKUs and storage tops out at 5,000 pieces
- Watch out: the company has renamed itself Swag Pro, and shipping starts at $5.99 per order
Pick Printful if
- Fits if you want one company to print, check and ship every order
- Works for Etsy and Shopify sellers adding embroidered or all-over-print apparel
Look elsewhere if
- Pricey if you want branded labels, as printed inside labels are $0.99 each and outside ones $2.49
- Watch out: extra print placements, premium images and embroidery digitization at $2.95 to $6.50 a design all cost extra
- Not for you if you're outside the US and want a Quick Store, as those need US tax residency and US buyers
- Tight if you order lots of samples, as the free plan allows 1 sample order a month with up to 3 items
- Pricey if your sales are under $12K a year and you want Growth's discounts, at $24.99 a month
How we grade them
| 1.8GPASwag Pro (formerly Printfection)Weak | 3.2GPAPrintfulVery good | |
|---|---|---|
| Value for money | CNo plan price is published and both plans say to talk to sales. Shipping starts at $5.99 an order and extra SKUs are $25 a month each. | AThe figure is $0 a month: the free plan has all 584 products, unlimited stores and the design and mockup tools, which is enough to sell. Growth is $24.99 a month for up to 33% off products, and turns free once sales reach $12K a year. Its rival printers are free to sell on too. |
| Free plan and trial | FNo free plan and no trial are on record, and the page says a plan is required to use the platform. | AFree with no time limit, with every product, unlimited store connections, the Design Maker, the Mockup Generator and 24/7 support. The cap you might notice is samples: 1 order a month with up to 3 items, at 20% off. |
| Features | CSourcing and printing, storage and fulfillment, company swag stores, kits and reporting. Standard has 20 SKUs and 5,000 pieces of storage. | BCovers the whole job, made in-house: DTG, DTF, all-over print and embroidery including 3D puff, 20+ sales channels from Shopify and Etsy to TikTok Shop and Amazon, free design tools, and branded labels and packaging. Quick Stores are US-only, but nothing core is missing. |
| Ease of use | CNo store rating is on record. It is sold through sales and set up with a customer success manager. | CNo store rating on record. You connect a store or open a Quick Store, design in the Design Maker and publish, so there's setup before your first sale. |
| Platforms and integrations | BWeb only, with Salesforce, Marketo and Zapier, plus an API on Enterprise. | BWeb, with Shopify, Etsy, WooCommerce, TikTok Shop, Amazon, Wix, Squarespace and BigCommerce among 20+ channels. No phone or desktop app on record, so B is as high as it goes. |
| Best for | branded swag storage and shipping for companies | print on demand made and shipped in-house |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Swag Pro (formerly Printfection) and Printful. How we grade
Where they differ
- Swag Pro (formerly Printfection) also covers reports and inventory.
- Printful also covers online store.
At a glance
| Swag Pro (formerly Printfection) | Printful | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | $24.99 per month (Growth), free once sales reach $12K a year |
| Free plan | None | All 584 products, unlimited store connections, the Design Maker and Mockup Generator, 24/7 support and 20% off sample orders. You pay for each product and its shipping when an order comes in. |
| Free trial | None listed | 14-day free trial of Printful Growth |
| Web | ||
| Made by | Swag Pro (a Custom Ink company) | Printful Inc. |
| Price read from | printfection.com | printful.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Swag Pro (formerly Printfection)
- No plan price is published; both plans say to talk to sales, and the page says a plan is required to use the platform.
- On top of the monthly platform fee you pay product price, a fulfillment charge per order and shipping, which starts at $5.99 per order.
- Standard includes 20 SKUs; extra items are $25 a month each, and storage tops out at 5,000 pieces.
- The company has renamed itself Swag Pro; the printfection.com address now serves those pages.
Printful
- Products are paid per order plus shipping and taxes: the Bella + Canvas 3001 unisex T-shirt page lists $11.92, which includes one print.
- Extra print placements, labels, premium images and embroidery digitization ($2.95 to $6.50 per design, once) all cost extra.
- Free plan sample orders are limited to 1 a month with up to 3 items, at 20% off.
- Quick Stores work only for sellers with US tax residency and buyers with US shipping addresses.
Key features
Swag Pro (formerly Printfection)
- Sourcing and printing
- A catalog of promotional products with screen printing, embroidery and debossing.
- Storage and fulfillment
- The platform stores, packs and ships swag, including customs, returns and international delivery.
- Company swag stores
- Self-serve storefronts for employees or customers, with budgets set per user. Enterprise plan only.
- Giveaways and kits
- Recipients can pick a gift and enter their own address; standard and premium swag kits are available.
- Integrations and API
- Send swag from Salesforce, Marketo and Zapier; API access is on the Enterprise plan.
- Reporting
- Tracks budget, inventory, spend and delivery.
Printful
- In-house production
- Printful makes every order in its own facilities with a 3-step quality check, and covers a free reprint or refund for manufacturing errors.
- Printing methods
- Direct-to-garment, direct-to-film, all-over print and embroidery, including 3D puff and unlimited-color embroidery.
- Store integrations
- Connect Shopify, Etsy, WooCommerce, TikTok Shop, Amazon, Wix, Squarespace, BigCommerce, Ecwid, Square or Big Cartel, among 20+ channels.
- Quick Stores
- A free Printful storefront you can launch in minutes, with your store name and logo; available only to US sellers shipping to US buyers.
- Design Maker and mockups
- Free design and mockup tools, with paid Getty premium images at $1 per image, placement and item sold.
- Branding options
- Printed inside labels ($0.99 each), outside labels ($2.49 each), and branded packaging and inserts, at extra cost per order.
Plans
Swag Pro (formerly Printfection)
StandardCustom
5,000 pieces of storage, 20 product SKUs, 100 platform users, free samples and a dedicated customer success manager; sold through sales.
EnterpriseCustom
15,000 pieces of storage, unlimited SKUs and users, company swag stores, API access and custom integrations; sold through sales.
Printful
Free$0
584 products, unlimited stores, free design and mockup tools, 20+ sales channels and 24/7 support.
Printful Growth$24.99
per month
Up to 33% off products, 9% off branding, 25% off samples and a large front print on some items. Free once your sales reach $12K a year.
EnterpriseCustom
For high-volume brands: a store built and run by Printful's team, custom solutions, a dedicated success manager and market data.
Ways to pay less
Swag Pro (formerly Printfection)
- Annual discount
Annual subscription discount
Plans are month-to-month, and the FAQ says discounted rates are available if you sign up for one year; the amount is not stated.
Printful
- Other savings
Growth plan free at $12K a year in sales
Printful's pricing page says the $24.99-a-month Growth plan becomes free once a store reaches $12,000 a year in sales.
Common questions
Which is cheaper, Swag Pro (formerly Printfection) or Printful?
As of Nov 13, 2026, Swag Pro (formerly Printfection) publishes no starting price, and Printful starts at $24.99 per month (Growth), free once sales reach $12K a year.
Which has a free plan, Swag Pro (formerly Printfection) or Printful?
As of Nov 13, 2026, only Printful has a free plan. Swag Pro (formerly Printfection) does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.