Gorgias vs Kustomer (2026): which should you pick?
As of Nov 12, 2026, Gorgias grades higher than Kustomer: 2.8 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Gorgias grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Gorgias
Ecommerce help desk priced by tickets, with a paid-per-use AI agent
Kustomer
CRM-style customer service platform with AI agents, sold via sales
Which one is for you
Pick Gorgias if
- Fits if you run a Shopify or WooCommerce store and answer a lot of order questions
- Works for teams that would rather pay per ticket than per agent
Look elsewhere if
- Not for you if you don't sell online, since it's built around store platforms
- Pricey if you lean on the AI agent, at $0.85 to $1.00 for every automated interaction, from $30 a month for 30
- Too light for busy stores on Starter: 50 tickets, 3 seats, monthly billing only, and no Voice, SMS or AI actions
- Watch out: tickets past your plan cost $0.40 each on Starter and $36 to $40 per 100 above it
- Skip it if you're on BigCommerce or Magento and want the $10 plan: BigCommerce needs Basic at $50, Magento needs Pro at $300
Pick Kustomer if
- Fits if you want every conversation tied to a single customer record
- Works for mid-size and larger teams that expect a sales conversation first
Look elsewhere if
- Not for you if you want a price from the site, as none is published
- Skip it if you're a very small team, as the pricing flow asks for company size and volume and hands you to sales
- Watch out: voice, SMS and WhatsApp are pay as you go, not part of a package
- Watch out: the HIPAA subscription and implementation are add-ons, and some setup may need an implementation fee
How we grade them
| 2.8GPAGorgiasGood | 2.0GPAKustomerFair | |
|---|---|---|
| Value for money | ABasic is $50 a month billed yearly for 300 tickets and any number of seats, $10 a head for a team of five, just under 60% of what the cheaper quarter of help desks charges. Starter is $10 for one person but only 50 tickets. Extra tickets are $0.40 each. | CNo price is published: the pricing page asks for company details and volume, then connects you with sales, so nothing sets it against the category's $29 middle. |
| Free plan and trial | CA free trial with no card needed, though the listing doesn't say how long it lasts. There's no free plan, and the cheapest paid one is billed monthly only. | FNo free plan and no trial are on record, and the pages we read show nothing to try before paying. |
| Features | BOne inbox for email, chat, social and help center requests with order details beside each ticket, an AI agent that acts on orders, voice and SMS, and reports that tie support to sales. For a store, that's the whole job. | BChat, email, text, voice, Slack and forms land on one profile, with AI agents and workflows. Nothing in the listing shows a gap in the core work, though voice, SMS and WhatsApp are pay as you go. |
| Ease of use | CNo store rating on record. You connect the store, then each channel, and decide what the AI agent is allowed to do with orders. That is a fair bit of setup before the first reply goes out. | CNo store rating on record, and some configuration may need a statement of work and an implementation fee. |
| Platforms and integrations | BWeb, iPhone and Android, with Shopify, BigCommerce, WooCommerce and Magento plus Loop Returns, Yotpo, Recharge and Attentive. No desktop app, and BigCommerce and Magento need higher plans. | BWeb only, with 5 listed integrations. No desktop or phone app on record. |
| Best for | support desks for Shopify stores | every channel on one customer profile |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Gorgias and Kustomer. How we grade
Where they differ
- Gorgias also covers live chat.
- Kustomer also covers shared inbox and workflow automation.
At a glance
| Gorgias | Kustomer | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $10 per month for 50 tickets, billed monthly | Not published |
| Free plan | None | None |
| Free trial | Free trial, no credit card required | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Gorgias Inc. | Kustomer |
| Price read from | gorgias.com | Not confirmed |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Gorgias
- Starter allows 50 tickets a month and 3 seats, is billed monthly only, and has no Voice or SMS or AI Agent actions.
- Tickets beyond the plan cost $0.40 each on Starter, $40 per 100 on Basic and $36 per 100 on Pro and Advanced.
- AI Agent costs $1.00 per automated interaction on Starter, $0.90 on Basic and Pro and $0.85 on Advanced; adding it starts at $30 a month for 30.
- It is built for ecommerce: the platform links are store platforms, and Magento needs the Pro plan.
Kustomer
- No prices are published; the pricing page asks for company details and conversation volume, then connects you with sales for an exact quote.
- Voice, SMS and WhatsApp are pay as you go rather than part of a package, according to the pricing page.
- HIPAA-enabled subscription and implementation are add-ons, and some configuration may need a statement of work and an implementation fee.
- The pages describe a browser-based service and list no desktop apps.
Key features
Gorgias
- One inbox with order data
- Email, chat, social and help center requests arrive in one inbox, with the customer's store orders shown beside each ticket.
- AI Agent
- Answers shoppers' questions and, from Basic up, can cancel orders or apply discounts. Each automated interaction costs between $0.85 and $1.00 by plan.
- Ecommerce platform links
- Connects to Shopify and Shopify Plus and WooCommerce on every plan, BigCommerce from Basic and Magento from Pro.
- Help center
- A help center is one of the channels on every plan; the custom plan allows unlimited help centers.
- Voice and SMS
- Phone and text support can be added to any plan from Basic up, priced in tiers by call and text volume.
- Revenue attribution
- Pro and Advanced add reports that tie support conversations to sales, alongside the support and automation statistics on every plan.
Kustomer
- Omnichannel messaging
- Chat, email, text, voice, Slack and online forms are listed, along with Facebook, Instagram, WhatsApp Business and TikTok Shop channels on the pricing page.
- Customer profiles and CRM
- Conversations sit on a customer record with custom objects, custom attributes and an insights pane that can be customized.
- AI assistants
- The pricing page lists Kustomer Concierge, Architect, Envoy and Data Explorer, plus workflow, automation, knowledge base and observability assistants.
- Routing and workflows
- Queue-based routing, SLA management, smart routing, business rules and customer workflows, with webhooks and an MCP server.
- Reporting
- Conversation and customer reports, a Command Center view and custom insights are part of the package listings.
- Security options
- SAML SSO, SCIM, custom permission sets and data redaction are listed, and the vendor lists SOC 2, ISO 27001 and GDPR among its compliance claims.
Plans
Gorgias
Starter$10
per month for 50 tickets, billed monthly only
50 tickets a month and 3 user seats, with email, chat, social and help center channels and Shopify or WooCommerce. Extra tickets cost $0.40 each.
Basic$50
per month for 300 tickets, billed annually ($60 monthly)
300 tickets a month and 500 seats, adding BigCommerce, Voice and SMS add-ons and AI Agent actions. Extra tickets cost $40 per 100.
Pro$300
per month for 2,000 tickets, billed annually ($360 monthly)
2,000 tickets a month, adding Magento, revenue attribution and 1:1 onboarding. Extra tickets cost $36 per 100.
Advanced$750
per month for 5,000 tickets, billed annually ($900 monthly)
5,000 tickets a month with a dedicated success manager, white-glove onboarding and an SLA. Sold through a call with sales.
Custom planCustom
For more than 5,000 conversations a month: SAML SSO, audit logs, unlimited help centers, a custom DPA or MSA and a solutions architect.
Kustomer
Pricing could not be confirmed. See kustomer.com.
Ways to pay less
Gorgias
- Annual discount
About 17% off with annual billing
Gorgias lists Basic at $50 a month billed annually ($600 a year) against $60 billed monthly, with the same cut on Pro and Advanced. Starter is monthly only.
Kustomer
No public discounts listed.
Common questions
Which is cheaper, Gorgias or Kustomer?
As of Nov 12, 2026, Gorgias starts at $10 per month for 50 tickets, billed monthly, and Kustomer has no price we could confirm.
Which has a free plan, Gorgias or Kustomer?
As of Nov 12, 2026, neither Gorgias nor Kustomer has a free plan. Gorgias has a free trial.
Which platforms do Gorgias and Kustomer run on?
As of Nov 12, 2026, only Gorgias lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.