Gumroad vs Sell.app (2026): which should you pick?
As of Nov 13, 2026, Gumroad and Sell.app share a 2.6 GPA, both have a free plan and their prices can't be set side by side, so the choice depends on whether you care more about the free plan, where Gumroad grades higher, or value for money, where Sell.app does.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Sell.app
Digital product storefronts billed as a percentage of sales
Which one is for you
Pick Gumroad if
- Fits if you're testing a first digital product and don't want a monthly bill
- Works for sellers who want sales tax and VAT handled, at 10% + 50¢ a sale
Look elsewhere if
- Pricey if you sell steadily: 10% + 50¢ of each sale is $100 on $1,000, before card fees of 2.9% + $0.30
- Skip it if you sell physical goods, which Gumroad doesn't allow
- Not for you if you count on marketplace sales, since Discover takes a flat 30%
- Watch out: the iPhone and Android apps only track sales and open purchases; products are set up on the web
Pick Sell.app if
- Fits if you sell digital files and want no monthly bill
- Works for people who want a store, delivery and an API in one place
Look elsewhere if
- Pricey if your sales grow, because the only way to drop the 3% is $199.99 a month
- Watch out: fees are billed in arrears and the pricing FAQ says unpaid bills can put a store on hold
- Watch out: the pricing page doesn't say whether payment gateway fees come on top of the 3%
- Skip it if you want an app, as it runs in a browser only
How we grade them
| 2.6GPAGumroadGood | 2.6GPASell.appGood | |
|---|---|---|
| Value for money | DNo monthly fee, but Gumroad keeps 10% + 50¢ of each direct sale: $100 on $1,000, plus 50¢ an order. Card processing of 2.9% + $0.30 comes on top and isn't counted. That's in this category's dearest tenth, though it does handle sales tax for you. | CStandard has no monthly fee but keeps 3% of each sale. The plan that removes it is $199.99 a month, and the page doesn't say whether Stripe or PayPal fees come on top. |
| Free plan and trial | ANothing to pay until you sell, with every feature, unlimited products and no cap a normal person would reach. The fee comes out of each sale instead, and the value grade counts that. | BNo monthly fee, unlimited products, custom domain and the store builder on Standard. You pay 3% of every sale, so it is free to start rather than free to run. |
| Features | BDownloads, memberships, courses, license keys, pay-what-you-want, email broadcasts and workflows, affiliates and a Discover marketplace. Physical goods aren't allowed, but that's outside this job, so nothing's missing from the core. | BStore builder, automated delivery, subscriptions, affiliates, fraud checks and an API and embed. The listing shows no gap in the core job of selling a digital file. |
| Ease of use | CNo App Store rating on record. You build a profile store with a page editor and set up products on the web; the iPhone and Android apps only track sales and open purchases. | CNo store rating on record, and it is a web app where the work is building the store, so it sits at C. |
| Platforms and integrations | BWeb, iPhone and Android, with Stripe, PayPal, Zapier, Discord and Circle, plus a checkout you can embed on your own site. No desktop app, which an A needs. | BWeb only, but with an API, an embed and seven listed integrations. No desktop or phone apps. |
| Best for | a first digital product with no monthly bill | a digital product store with no monthly fee |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Gumroad and Sell.app. How we grade
Where they differ
- Gumroad also covers email campaigns and merchant of record.
- Sell.app also covers community and online store.
At a glance
| Gumroad | Sell.app | |
|---|---|---|
| Pricing | Free | Free plan |
| Starts at | Free | $0 to start, then 3% of each sale |
| Free plan | No monthly fee. Gumroad keeps 10% + $0.50 of each direct sale plus card processing (2.9% + $0.30), or a flat 30% on sales made through its Discover marketplace. | The Standard plan has no monthly fee: unlimited products and resources, a custom domain, any payment method and the store builder, with a 3% fee on each sale. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Gumroad, Inc. | SellApp |
| Price read from | gumroad.com | sell.app |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Gumroad
- Gumroad keeps 10% + $0.50 of every direct sale plus 2.9% + $0.30 card processing; Discover marketplace sales cost a flat 30%.
- Physical goods are not allowed: Gumroad is for digital products, memberships and services only.
- Payouts go out by direct deposit or PayPal depending on the seller's country.
- The mobile apps track sales and open purchases, but accounts and products are set up on the web.
Sell.app
- The Standard plan keeps 3% of each sale, billed monthly in arrears; the Advanced plan that removes it costs $199.99 per month.
- Fees are not taken at the time of sale: unpaid fee bills can put a store on hold, according to the pricing FAQ.
- The pricing page does not say whether payment gateway fees such as Stripe's or PayPal's come on top of the platform fee.
- Runs in a browser only; no desktop or mobile apps are listed.
Key features
Gumroad
- Profile store or embedded checkout
- Build a storefront with Gumroad's page editor on a custom domain, or embed its checkout and follow button on a site you already have.
- Memberships and subscriptions
- Charge monthly, quarterly, twice a year or yearly, or a fixed number of payments, with members keeping access to a content library while subscribed.
- Merchant of record
- Gumroad collects and remits sales tax, VAT and GST on sales where it has an obligation, so sellers have no tax settings to manage.
- Software and file options
- License keys for software, several versions of one product (PDF, ePub or lossless audio), pay-what-you-want pricing and light DRM.
- Audience tools
- Import an email list, post updates, send email broadcasts and automated workflows, run an affiliate program and read sales analytics.
- Mobile apps
- iOS and Android apps show daily, monthly and all-time sales with push notifications, and let buyers open or download their purchases.
Sell.app
- Store builder and templates
- A drag-and-drop store builder with templates for digital product sellers, plus an AI-assisted option for drafting a storefront.
- Automated delivery
- Sells ebooks, PDFs, software with license keys, videos, templates and memberships, and delivers them after payment.
- Community access
- Can add a buyer to a Discord server and give them a role after purchase; the site also lists Telegram, Slack and WhatsApp communities.
- Subscriptions and affiliates
- Configurable recurring payments, and an affiliate program feature so others can promote a store for a commission.
- Payment options and fraud checks
- Works with providers such as Stripe, PayPal, Square and crypto gateways, with built-in fraud protection measures.
- Developer API and embed
- An API and webhooks for programmatic access to a store, and an embeddable checkout modal for use on other sites.
Plans
Gumroad
Direct sales$0
No subscription. The seller pays 10% + $0.50 of each sale through a profile or direct link, plus card processing of 2.9% + $0.30 or PayPal fees.
Discover marketplace$0
Sales to new customers who find you through Gumroad's Discover marketplace carry a flat 30% fee, which includes processing.
Sell.app
Standard$0
3% of each sale, billed to the seller at the start of the following month. Unlimited resources and products, custom domain, any payment method and the store builder.
Advanced$199.99
per month
Everything in Standard with 0% platform fees. Payment gateway fees are separate.
Ways to pay less
Gumroad
- Other savings
Lower fee above $20,000 in monthly sales
Once paid sales in a calendar month reach $20,000, new direct sales that month cost 5% + $0.50 instead of 10% + $0.50; it resets each month.
Sell.app
No public discounts listed.
Common questions
Which is cheaper, Gumroad or Sell.app?
As of Nov 13, 2026, Gumroad is free, and Sell.app starts at $0 to start, then 3% of each sale.
Which has a free plan, Gumroad or Sell.app?
As of Nov 13, 2026, both Gumroad and Sell.app have a free plan.
Which platforms do Gumroad and Sell.app run on?
As of Nov 13, 2026, only Gumroad lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.