Sell.app vs Sellfy (2026): which should you pick?
As of Nov 13, 2026, Sell.app grades higher than Sellfy: 2.6 against 2.4 out of 4.0.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Sell.app grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Sell.app
Digital product storefronts billed as a percentage of sales
Sellfy
Store builder for selling downloads, subscriptions and print-on-demand
Which one is for you
Pick Sell.app if
- Fits if you sell digital files and want no monthly bill
- Works for people who want a store, delivery and an API in one place
Look elsewhere if
- Pricey if your sales grow, because the only way to drop the 3% is $199.99 a month
- Watch out: fees are billed in arrears and the pricing FAQ says unpaid bills can put a store on hold
- Watch out: the pricing page doesn't say whether payment gateway fees come on top of the 3%
- Skip it if you want an app, as it runs in a browser only
Pick Sellfy if
- Fits if you sell files, subscriptions and merch and want them in one store
- Works for YouTubers and social sellers without a website who'd rather pay a flat fee than a cut
Look elsewhere if
- Tight if sales are climbing, as plans cap yearly sales at $10k, $50k or $200k, and overage may cost 2%
- Skip it if you want sales tax filed for you, since Sellfy isn't the merchant of record
- Pricey if you want upsells, cart recovery, affiliates or no Sellfy branding, which start on Business at $59 a month
- Watch out: the 14-day trial only lets you build; selling needs a paid plan from $22 a month
- Watch out: Stripe or PayPal fees, typically 2.9% + 30 cents, come on top
How we grade them
| 2.6GPASell.appGood | 2.4GPASellfyFair | |
|---|---|---|
| Value for money | CStandard has no monthly fee but keeps 3% of each sale. The plan that removes it is $199.99 a month, and the page doesn't say whether Stripe or PayPal fees come on top. | CStarter's $10k yearly cap is less than a year of $1,000 a month, so you'd be on Business at $59 a month billed yearly, with no cut of sales: $59. That's above this category's dearer quarter but short of its dearest tenth. Stripe or PayPal fees come on top and aren't counted. |
| Free plan and trial | BNo monthly fee, unlimited products, custom domain and the store builder on Standard. You pay 3% of every sale, so it is free to start rather than free to run. | CNo free plan. The 14-day trial needs no card, but it only lets you build the store, since selling needs a paid plan from $22 a month. |
| Features | BStore builder, automated delivery, subscriptions, affiliates, fraud checks and an API and embed. The listing shows no gap in the core job of selling a digital file. | BDownloads, subscriptions, physical goods and print-on-demand merch in one store, email campaigns built in, PDF stamping and download limits. Nothing's missing from the core job; upsells, cart recovery and affiliates just wait for Business. |
| Ease of use | CNo store rating on record, and it is a web app where the work is building the store, so it sits at C. | CNo App Store rating on record. You don't need a website, but you're still picking a template, building the store and connecting Stripe or PayPal before anything sells. |
| Platforms and integrations | BWeb only, but with an API, an embed and seven listed integrations. No desktop or phone apps. | BWeb only, with Stripe, PayPal, Zapier, Google Analytics, Google Merchant Center, Facebook Ads and Wix, plus buy buttons for any site. No phone or desktop app is listed. |
| Best for | a digital product store with no monthly fee | a flat-fee store for downloads and merch |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Sell.app and Sellfy. How we grade
Where they differ
- Sell.app also covers community.
- Sellfy also covers email campaigns and print on demand.
At a glance
| Sell.app | Sellfy | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $0 to start, then 3% of each sale | $22 per month for up to $10k in yearly sales, billed annually ($29 monthly) |
| Free plan | The Standard plan has no monthly fee: unlimited products and resources, a custom domain, any payment method and the store builder, with a 3% fee on each sale. | None |
| Free trial | None listed | 14-day free trial, no card required; you can build a store but must pay to sell |
| Web | ||
| Made by | SellApp | UAB Sellfy |
| Price read from | sell.app | sellfy.com |
| Checked | Nov 13, 2026 | Nov 9, 2026 |
Worth knowing
Sell.app
- The Standard plan keeps 3% of each sale, billed monthly in arrears; the Advanced plan that removes it costs $199.99 per month.
- Fees are not taken at the time of sale: unpaid fee bills can put a store on hold, according to the pricing FAQ.
- The pricing page does not say whether payment gateway fees such as Stripe's or PayPal's come on top of the platform fee.
- Runs in a browser only; no desktop or mobile apps are listed.
Sellfy
- No free plan: the 14-day trial lets you build a store, but selling needs a paid plan from $22 a month.
- Plans cap yearly sales at $10k, $50k and $200k; above the cap Sellfy asks you to upgrade and may charge 2% on the overage.
- Stripe or PayPal processing fees (typically 2.9% + 30 cents) come on top, and Sellfy is not the merchant of record.
- Upsells, cart abandonment, affiliates and removing Sellfy branding all start on Business at $59 a month billed annually.
Key features
Sell.app
- Store builder and templates
- A drag-and-drop store builder with templates for digital product sellers, plus an AI-assisted option for drafting a storefront.
- Automated delivery
- Sells ebooks, PDFs, software with license keys, videos, templates and memberships, and delivers them after payment.
- Community access
- Can add a buyer to a Discord server and give them a role after purchase; the site also lists Telegram, Slack and WhatsApp communities.
- Subscriptions and affiliates
- Configurable recurring payments, and an affiliate program feature so others can promote a store for a commission.
- Payment options and fraud checks
- Works with providers such as Stripe, PayPal, Square and crypto gateways, with built-in fraud protection measures.
- Developer API and embed
- An API and webhooks for programmatic access to a store, and an embeddable checkout modal for use on other sites.
Sellfy
- One store for every product type
- Sell downloads, recurring subscriptions, physical goods and print-on-demand merch side by side, with no cap on the number of products.
- Store builder and buy buttons
- Drag-and-drop templates, your own domain and custom code, or embed buy-now buttons, product widgets or the whole store on an existing site.
- Print-on-demand merch
- Caps, hoodies, T-shirts, mugs and other items printed when ordered and shipped from Sellfy's 11 fulfillment centers, with no stock to buy.
- Email marketing built in
- Send campaigns to customers from the dashboard using monthly email credits, 2,000 to 50,000 by plan, with more sold as needed.
- Upsells, cart recovery and affiliates
- Coupon codes and reviews on every plan; product upsells, abandoned cart emails and an affiliate program from Business up.
- Download protection
- Download limits, PDF stamping, access control and detailed download logs help against unauthorized sharing and refund disputes.
Plans
Sell.app
Standard$0
3% of each sale, billed to the seller at the start of the following month. Unlimited resources and products, custom domain, any payment method and the store builder.
Advanced$199.99
per month
Everything in Standard with 0% platform fees. Payment gateway fees are separate.
Sellfy
Starter$22
per month for up to $10k sales a year, billed annually ($29 monthly)
Unlimited digital, physical, subscription and print-on-demand products, 10GB files, 2,000 email credits, own domain. No transaction fee.
Business$59
per month for up to $50k sales a year, billed annually ($79 monthly)
Adds upsells, cart abandonment emails, an affiliate program, custom fields, no Sellfy branding, 15GB files and 10,000 email credits.
Premium$119
per month for up to $200k sales a year, billed annually ($159 monthly)
Adds product migration, priority support, 20GB files and 50,000 email credits. Sellers above $200k a year contact Sellfy for an offer.
Ways to pay less
Sell.app
No public discounts listed.
Sellfy
- Annual discount
Save 25% with yearly billing
Sellfy's pricing page says yearly billing saves 25%: Starter $22 a month instead of $29, Business $59 instead of $79, Premium $119 instead of $159.
Common questions
Which is cheaper, Sell.app or Sellfy?
As of Nov 13, 2026, Sell.app starts at $0 to start, then 3% of each sale, and Sellfy starts at $22 per month for up to $10k in yearly sales, billed annually ($29 monthly).
Which has a free plan, Sell.app or Sellfy?
As of Nov 13, 2026, only Sell.app has a free plan. Sellfy does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.