Sell.app vs Shoppy (2026): which should you pick?

Pick Sell.app if

• Fits if you sell digital files and want no monthly bill
• Works for people who want a store, delivery and an API in one place

Look elsewhere if

• Pricey if your sales grow, because the only way to drop the 3% is $199.99 a month
• Watch out: fees are billed in arrears and the pricing FAQ says unpaid bills can put a store on hold
• Watch out: the pricing page doesn't say whether payment gateway fees come on top of the 3%
• Skip it if you want an app, as it runs in a browser only

Pick Shoppy if

• Fits if you sell digital goods and take crypto
• Works for people who want PayPal with no fee on the free plan

Look elsewhere if

• Watch out: the pricing page gives 5% in the plan card and 4% in the table for crypto, so check before you rely on either
• Tight if you want your own domain or theme, as both need the $29 Business plan
• Skip it if you want recent proof of upkeep, since the footer is dated 2022
• Skip it if you want an app, as it runs in a browser only

Sell.app

• The Standard plan keeps 3% of each sale, billed monthly in arrears; the Advanced plan that removes it costs $199.99 per month.
• Fees are not taken at the time of sale: unpaid fee bills can put a store on hold, according to the pricing FAQ.
• The pricing page does not say whether payment gateway fees such as Stripe's or PayPal's come on top of the platform fee.
• Runs in a browser only; no desktop or mobile apps are listed.

Shoppy

• The pricing page gives two different crypto fees for the free plan, 5% in the plan card and 4% in the comparison table; check before relying on either.
• Custom domains, theming and removal of fees need the Business plan at $29 per month, billed annually.
• The site footer carries a 2022 copyright line, so some pages may be older than they look.
• Runs in a browser only; no apps are listed.

Sell.app

Store builder and templates

A drag-and-drop store builder with templates for digital product sellers, plus an AI-assisted option for drafting a storefront.

Automated delivery

Sells ebooks, PDFs, software with license keys, videos, templates and memberships, and delivers them after payment.

Community access

Can add a buyer to a Discord server and give them a role after purchase; the site also lists Telegram, Slack and WhatsApp communities.

Subscriptions and affiliates

Configurable recurring payments, and an affiliate program feature so others can promote a store for a commission.

Payment options and fraud checks

Works with providers such as Stripe, PayPal, Square and crypto gateways, with built-in fraud protection measures.

Developer API and embed

An API and webhooks for programmatic access to a store, and an embeddable checkout modal for use on other sites.

Shoppy

Automated delivery

Delivers a file, serial number or service after payment, or content generated through an API, with custom email templates and a replacement system.

Store templates

Customizable store templates, with HTML, CSS and JS editing on the Business plan.

Payment gateways

Accepts PayPal and Stripe payments and a range of cryptocurrencies.

Coupons and feedback

Personalized coupons and customer feedback collection, with buyer queries handled through support integrations.

Analytics and financial reports

Order analytics and financial reports, with real-time order reporting on every plan.

JSON API

An API for reading store data and developer support for integrations.

Sell.app

• Standard$0

  3% of each sale, billed to the seller at the start of the following month. Unlimited resources and products, custom domain, any payment method and the store builder.

• Advanced$199.99

  per month

  Everything in Standard with 0% platform fees. Payment gateway fees are separate.

Shoppy

• Free$0

  Unlimited orders and products and real-time order reporting. The page lists a fee on crypto payments (5% in the plan card, 4% in the comparison table) and none on PayPal.

• Business$29

  per month, billed annually

  Custom domains, store theming with HTML, CSS and JS, no processing fees, an account manager, priority support and a 99% uptime SLA (99.9% in the table).