Gumroad vs Shoppy (2026): which should you pick?
As of Nov 13, 2026, Gumroad grades higher than Shoppy: 2.6 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Gumroad grades higher on the free plan, features and platforms. Shoppy grades higher on value for money. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Shoppy
Digital goods storefront with crypto and PayPal checkout
Which one is for you
Pick Gumroad if
- Fits if you're testing a first digital product and don't want a monthly bill
- Works for sellers who want sales tax and VAT handled, at 10% + 50¢ a sale
Look elsewhere if
- Pricey if you sell steadily: 10% + 50¢ of each sale is $100 on $1,000, before card fees of 2.9% + $0.30
- Skip it if you sell physical goods, which Gumroad doesn't allow
- Not for you if you count on marketplace sales, since Discover takes a flat 30%
- Watch out: the iPhone and Android apps only track sales and open purchases; products are set up on the web
Pick Shoppy if
- Fits if you sell digital goods and take crypto
- Works for people who want PayPal with no fee on the free plan
Look elsewhere if
- Watch out: the pricing page gives 5% in the plan card and 4% in the table for crypto, so check before you rely on either
- Tight if you want your own domain or theme, as both need the $29 Business plan
- Skip it if you want recent proof of upkeep, since the footer is dated 2022
- Skip it if you want an app, as it runs in a browser only
How we grade them
| 2.6GPAGumroadGood | 2.2GPAShoppyFair | |
|---|---|---|
| Value for money | DNo monthly fee, but Gumroad keeps 10% + 50¢ of each direct sale: $100 on $1,000, plus 50¢ an order. Card processing of 2.9% + $0.30 comes on top and isn't counted. That's in this category's dearest tenth, though it does handle sales tax for you. | CBusiness is $29 a month billed annually, close to the $22 category middle, and the free plan carries a crypto fee of 4% or 5% depending on which part of the page you read. |
| Free plan and trial | ANothing to pay until you sell, with every feature, unlimited products and no cap a normal person would reach. The fee comes out of each sale instead, and the value grade counts that. | BFree plan with unlimited products and orders, no monthly fee and no PayPal fee. You live with a crypto fee, and custom domains, theming and fee removal are Business. |
| Features | BDownloads, memberships, courses, license keys, pay-what-you-want, email broadcasts and workflows, affiliates and a Discover marketplace. Physical goods aren't allowed, but that's outside this job, so nothing's missing from the core. | CAutomated delivery, templates, coupons, analytics and a JSON API. The page contradicts itself on the free plan's fee, and a custom domain needs Business. |
| Ease of use | CNo App Store rating on record. You build a profile store with a page editor and set up products on the web; the iPhone and Android apps only track sales and open purchases. | CNo store rating on record, and it is a web app where the work is building the store, so it sits at C. |
| Platforms and integrations | BWeb, iPhone and Android, with Stripe, PayPal, Zapier, Discord and Circle, plus a checkout you can embed on your own site. No desktop app, which an A needs. | CWeb only, with a JSON API and two listed integrations. No apps. |
| Best for | a first digital product with no monthly bill | selling digital goods for crypto and PayPal |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Gumroad and Shoppy. How we grade
Price against what you get
Gumroad has no paid plan and scores 2.7 out of 4 on features, ease of use and platforms. Shoppy starts at $29 a month and scores 2.0.
Gumroad scores higher and starts $29 a month lower. Of the other tools for selling digital products on the chart, none scores higher than Gumroad for less, and 19 score higher than Shoppy for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Gumroad also covers email campaigns, affiliate tracking and merchant of record.
- Shoppy also covers reports and online store.
At a glance
| Gumroad | Shoppy | |
|---|---|---|
| Pricing | Free | Free plan |
| Starts at | Free | $29 per month, billed annually |
| Free plan | No monthly fee. Gumroad keeps 10% + $0.50 of each direct sale plus card processing (2.9% + $0.30), or a flat 30% on sales made through its Discover marketplace. | Free plan with no setup or monthly fees: unlimited orders and products, with a fee on crypto payments and none on PayPal. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Gumroad, Inc. | Shoppy Ecommerce Ltd. |
| Price read from | gumroad.com | shoppy.gg |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Gumroad
- Gumroad keeps 10% + $0.50 of every direct sale plus 2.9% + $0.30 card processing; Discover marketplace sales cost a flat 30%.
- Physical goods are not allowed: Gumroad is for digital products, memberships and services only.
- Payouts go out by direct deposit or PayPal depending on the seller's country.
- The mobile apps track sales and open purchases, but accounts and products are set up on the web.
Shoppy
- The pricing page gives two different crypto fees for the free plan, 5% in the plan card and 4% in the comparison table; check before relying on either.
- Custom domains, theming and removal of fees need the Business plan at $29 per month, billed annually.
- The site footer carries a 2022 copyright line, so some pages may be older than they look.
- Runs in a browser only; no apps are listed.
Key features
Gumroad
- Profile store or embedded checkout
- Build a storefront with Gumroad's page editor on a custom domain, or embed its checkout and follow button on a site you already have.
- Memberships and subscriptions
- Charge monthly, quarterly, twice a year or yearly, or a fixed number of payments, with members keeping access to a content library while subscribed.
- Merchant of record
- Gumroad collects and remits sales tax, VAT and GST on sales where it has an obligation, so sellers have no tax settings to manage.
- Software and file options
- License keys for software, several versions of one product (PDF, ePub or lossless audio), pay-what-you-want pricing and light DRM.
- Audience tools
- Import an email list, post updates, send email broadcasts and automated workflows, run an affiliate program and read sales analytics.
- Mobile apps
- iOS and Android apps show daily, monthly and all-time sales with push notifications, and let buyers open or download their purchases.
Shoppy
- Automated delivery
- Delivers a file, serial number or service after payment, or content generated through an API, with custom email templates and a replacement system.
- Store templates
- Customizable store templates, with HTML, CSS and JS editing on the Business plan.
- Payment gateways
- Accepts PayPal and Stripe payments and a range of cryptocurrencies.
- Coupons and feedback
- Personalized coupons and customer feedback collection, with buyer queries handled through support integrations.
- Analytics and financial reports
- Order analytics and financial reports, with real-time order reporting on every plan.
- JSON API
- An API for reading store data and developer support for integrations.
Plans
Gumroad
Direct sales$0
No subscription. The seller pays 10% + $0.50 of each sale through a profile or direct link, plus card processing of 2.9% + $0.30 or PayPal fees.
Discover marketplace$0
Sales to new customers who find you through Gumroad's Discover marketplace carry a flat 30% fee, which includes processing.
Shoppy
Free$0
Unlimited orders and products and real-time order reporting. The page lists a fee on crypto payments (5% in the plan card, 4% in the comparison table) and none on PayPal.
Business$29
per month, billed annually
Custom domains, store theming with HTML, CSS and JS, no processing fees, an account manager, priority support and a 99% uptime SLA (99.9% in the table).
Ways to pay less
Gumroad
- Other savings
Lower fee above $20,000 in monthly sales
Once paid sales in a calendar month reach $20,000, new direct sales that month cost 5% + $0.50 instead of 10% + $0.50; it resets each month.
Shoppy
No public discounts listed.
Common questions
Which is cheaper, Gumroad or Shoppy?
As of Nov 13, 2026, Gumroad is cheaper to start with: it is free, against $29 a month for Shoppy. Gumroad is free, and Shoppy starts at $29 per month, billed annually.
Which has a free plan, Gumroad or Shoppy?
As of Nov 13, 2026, both Gumroad and Shoppy have a free plan.
Which platforms do Gumroad and Shoppy run on?
As of Nov 13, 2026, only Gumroad lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.