SendOwl vs Shoppy (2026): which should you pick?
As of Nov 13, 2026, SendOwl grades higher than Shoppy: 2.4 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
SendOwl grades higher on features and platforms. Shoppy grades higher on the free plan. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
SendOwl
Checkout and delivery for downloads, licenses and subscriptions
Shoppy
Digital goods storefront with crypto and PayPal checkout
Which one is for you
Pick SendOwl if
- Fits if you already have a website or Shopify store and need digital delivery
- Works for software sellers who want license keys sent at checkout
Look elsewhere if
- Pricey if you sell more than $10k a year, as Grow costs $72.50 a month billed yearly
- Skip it if you want sales tax filed for you, since SendOwl isn't the merchant of record
- Tight if your files are big, as downloads past the bandwidth allowance cost $1 per GB
- Watch out: the pricing page gives two different bandwidth allowances for Launch and Grow, and the trial's length isn't stated
- Pricey if yearly sales pass $100,000, as Business plans start at $299 a month
Pick Shoppy if
- Fits if you sell digital goods and take crypto
- Works for people who want PayPal with no fee on the free plan
Look elsewhere if
- Watch out: the pricing page gives 5% in the plan card and 4% in the table for crypto, so check before you rely on either
- Tight if you want your own domain or theme, as both need the $29 Business plan
- Skip it if you want recent proof of upkeep, since the footer is dated 2022
- Skip it if you want an app, as it runs in a browser only
How we grade them
| 2.4GPASendOwlFair | 2.2GPAShoppyFair | |
|---|---|---|
| Value for money | CLaunch stops at $10k of sales a year, less than a year of $1,000 a month, so it's Grow at $72.50 a month billed yearly, with no cut: $72.50. That's close to this category's dearest tenth. Stripe or PayPal fees come on top and aren't counted. | CBusiness is $29 a month billed annually, close to the $22 category middle, and the free plan carries a crypto fee of 4% or 5% depending on which part of the page you read. |
| Free plan and trial | CNo free plan. There's a free trial with every feature but a limit on orders until support lifts it; the listing gives no length and doesn't say it needs a card. | BFree plan with unlimited products and orders, no monthly fee and no PayPal fee. You live with a crypto fee, and custom domains, theming and fee removal are Business. |
| Features | BDownloads, subscriptions, drip courses, license keys, streaming, PDF stamping and locking, upsells, cart recovery, affiliates and tax calculation, all on every plan. Nothing in the listing shows a gap in the job. | CAutomated delivery, templates, coupons, analytics and a JSON API. The page contradicts itself on the free plan's fee, and a custom domain needs Business. |
| Ease of use | CNo App Store rating on record. It's built to plug into your own site or Shopify, so there are carts, checkout templates and payment accounts to wire up first. | CNo store rating on record, and it is a web app where the work is building the store, so it sits at C. |
| Platforms and integrations | BWeb, with Stripe, PayPal, Shopify, Square, Zapier, Mailchimp, Kit and WordPress, plus webhooks and an API. No phone or desktop app is listed. | CWeb only, with a JSON API and two listed integrations. No apps. |
| Best for | adding digital delivery to a site you already run | selling digital goods for crypto and PayPal |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SendOwl and Shoppy. How we grade
Price against what you get
SendOwl starts at $0.83 a month when paid by the year and scores 2.7 out of 4 on features, ease of use and platforms. Shoppy starts at $29 a month and scores 2.0.
SendOwl scores higher and starts $28.17 a month lower. Of the other tools for selling digital products on the chart, 2 score higher than SendOwl for less, and 19 score higher than Shoppy for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SendOwl also covers affiliate tracking.
- Shoppy also covers reports.
At a glance
| SendOwl | Shoppy | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $32.50 per month for up to $10k sales a year, billed annually ($39 monthly) | $29 per month, billed annually |
| Free plan | None | Free plan with no setup or monthly fees: unlimited orders and products, with a fee on crypto payments and none on PayPal. |
| Free trial | Free trial with all features but limits on orders until support lifts them; length not stated | None listed |
| Web | ||
| Made by | SendOwl | Shoppy Ecommerce Ltd. |
| Price read from | sendowl.com | shoppy.gg |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
SendOwl
- No free plan; plans are capped by orders and sales over the trailing 12 months, and going over moves you up a tier.
- Downloads past the monthly bandwidth allowance cost $1 per GB; the pricing page gives two different allowances for Launch and Grow.
- Stripe or PayPal processing fees come on top, and SendOwl acts as a technology provider rather than the merchant of record.
- Business plans, from $299 a month, are needed once yearly sales pass $100,000.
Shoppy
- The pricing page gives two different crypto fees for the free plan, 5% in the plan card and 4% in the comparison table; check before relying on either.
- Custom domains, theming and removal of fees need the Business plan at $29 per month, billed annually.
- The site footer carries a 2022 copyright line, so some pages may be older than they look.
- Runs in a browser only; no apps are listed.
Key features
SendOwl
- Checkout anywhere
- Payment links, an embeddable cart, a modal checkout, three checkout templates and custom fields, with custom CSS and JavaScript.
- Many digital product types
- Downloads, subscriptions, bundles, courses with drip content, software with license keys, streaming audio and video, pre-orders and tip jars.
- File protection
- PDF stamping with the buyer's details, PDF and Office document locking, download and time limits, and fraud filters.
- Sales tools on every plan
- Upsells and cross-sells, cart abandonment emails, an affiliate program, coupons, pay-what-you-want pricing and gifting.
- Integrations and API
- Stripe and PayPal, with Apple Pay and Klarna through Stripe; Shopify, WordPress, Notion and Linktree; Zapier, webhooks and an API.
- Tax and reporting
- Automatic sales tax and EU VAT calculation, tax reports by country, and reports on income, subscriptions, upsells and affiliates.
Shoppy
- Automated delivery
- Delivers a file, serial number or service after payment, or content generated through an API, with custom email templates and a replacement system.
- Store templates
- Customizable store templates, with HTML, CSS and JS editing on the Business plan.
- Payment gateways
- Accepts PayPal and Stripe payments and a range of cryptocurrencies.
- Coupons and feedback
- Personalized coupons and customer feedback collection, with buyer queries handled through support integrations.
- Analytics and financial reports
- Order analytics and financial reports, with real-time order reporting on every plan.
- JSON API
- An API for reading store data and developer support for integrations.
Plans
SendOwl
Launch$32.50
per month for up to $10k sales a year, billed annually ($39 monthly)
Up to 5,000 orders a year, unlimited products and storage, and every feature. 10 GB of download bandwidth a month on the plan card (20 GB in the FAQ).
Grow$72.50
per month for up to $36k sales a year, billed annually ($87 monthly)
Up to 25,000 orders a year, with every feature. 20 GB of bandwidth a month on the plan card (30 GB in the FAQ).
Scale$132.50
per month for up to $100k sales a year, billed annually ($159 monthly)
Up to 50,000 orders a year and 50 GB of download bandwidth a month, with every feature.
Business$299
per month and up, for up to $200k in sales a year
Business plans for higher volumes, up to $5M+ in yearly revenue, with priority support.
Shoppy
Free$0
Unlimited orders and products and real-time order reporting. The page lists a fee on crypto payments (5% in the plan card, 4% in the comparison table) and none on PayPal.
Business$29
per month, billed annually
Custom domains, store theming with HTML, CSS and JS, no processing fees, an account manager, priority support and a 99% uptime SLA (99.9% in the table).
Ways to pay less
SendOwl
- Annual discount
Two months free with yearly billing
SendOwl's pricing page gives two months free on yearly billing: Launch $32.50 a month instead of $39, Grow $72.50 instead of $87, Scale $132.50 instead of $159.
Shoppy
No public discounts listed.
Common questions
Which is cheaper, SendOwl or Shoppy?
As of Nov 13, 2026, SendOwl is cheaper to start with: $0.83 a month when paid by the year, against $29 a month for Shoppy. SendOwl starts at $32.50 per month for up to $10k sales a year, billed annually ($39 monthly), and Shoppy starts at $29 per month, billed annually.
Which has a free plan, SendOwl or Shoppy?
As of Nov 13, 2026, only Shoppy has a free plan. SendOwl does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.